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@CloudExpo Authors: Jason Bloomberg, Tim Hinds, Elizabeth White, Liz McMillan, Maria C. Horton

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MessageFocus v2.8: New Features Bring Functionality and Insight to Clients, for Better Email Marketing Results

LONDON, April 14, 2014 /PRNewswire/ --

Adestra announced today the v2.8 release of MessageFocus, with an array of features to make managing and improving email programs even easier.

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Key Features 

Launch Calendar 

Easily coordinate email campaigns with the new launch calendar. The calendar view gives visibility into all sent and scheduled campaigns at a glance. Include launches from the whole account, a particular workspace, a project, or just a user. View by day, week, month, or year.

Benchmark Reporting 

See how email measures up to other campaigns across an entire MessageFocus account. Performance is indicated via thumb up, or thumb down icons in the Campaign Reports. Results are based on how well a particular campaign has done against the average.

Compare results against other workspaces or projects over a selected period of time. Get an instant rating of performance for delivery, open-rate, clicks, unsubscribes, and conversions.

Updated Heatmap 

The new, improved heatmap continues to give a great visual overview of the most clicked links in a campaign. Enhancements include:

  • a slider for custom opacity
  • greater visibility into link information
  • the ability to print the heatmap for report sharing

Purchase History Filters 

MessageFocus users now have the ability to create custom filters based on transactional data. Once a contact's purchase history is in MessageFocus, users can use tags and set filters to send them targeted messages. Create campaigns based on specific products, types of product or average or total spend.

IP Authentication by Email 

Adestra customers now have another security option when it comes to data protection. In addition to IP access restrictions and OTP Tokens, clients are also able to add IP Authentication by email to their MessageFocus  account. When a user logs on from an unknown or un-authenticated IP address, they will receive an email at the account associated with their MessageFocus userID, containing an authentication link, which they must click before being allowed access to the system.

These features are all live, now, and available to existing Adestra clients. More information, including screenshots, is available at


Henry Hyder-Smith, Managing Director and founder of Adestra, said:

"We're very excited by this latest release, which puts some great new features in the hands of email marketers. It shows our continued commitment to creating a cutting edge platform for our clients."


  • Screenshots available on request

About MessageFocus 

MessageFocus is Adestra's powerful, easy-to-use, enterprise technology. Built to be customized, MessageFocus matches its structure to your business requirements. Hundreds of organizations have chosen Adestra for MessageFocus' unique, flexible account structure, excellent deliverability, and our unparalleled customer service.

About Adestra 

Adestra have been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004. Our clients trust our proven email, automation, social, and mobile marketing technology to deliver successful and cutting-edge marketing programs to their valued customers.

We were founded on the principle that marketing success takes more than technology, and that's why customer service is at the heart of our business. We're not just Software as a Service,we're Software AND a Service.

Names: Jennifer Watkiss, Dan Bond
Email: [email protected]
Telephone: UK: +44(0)1865-242425 US: +1-855-835-0471 (toll free)

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