|By Kevin Benedict||
|April 25, 2014 09:00 AM EDT||
VisionMobile recently published one of the best reports on apps for vehicles that I have read. It is frustrating with how difficult it is to actually get an app approved for use in a car. Here are some of the unique challenges:
- Safety first considerations (like driver distraction)
- Long sales and car vendor app approval process
- Car vendor led UX and ideation processes
- Low risk strategies for selecting apps
- Deal negotiation skills requirement
- Massive market fragmentation
The analogy VisionMobile offers is one that I remember vividly myself. That of running a small mobile games company (back before the days of iOS and Android App Stores around ) and trying to get a deal with a telecommunications operator in order to convince them to distribute your app on their private App Store. Often games and applications were embedded into the mobile devices and so you also had the option of trying to get a deal with a mobile phone company (which was equally as hard).
With the lack of portability of Java ME, mobile device fragmentation and not having the right business skills to win a decent contract meant that the mobile app market was on its last legs before Apple saved the day with the App Store. This is sadly an analogous state of affairs with apps today designed for the automotive industry.
There are five ways to develop Apps for vehicels:
- Run Apps in the In-Vehicle entertainment systems (Blackberry QNX CAR, Windows Embedded Automotive, Linux Genivi and Android)
- Use a link to a smartphone (Airbiquity, OpenCar, CloudCar, SmartDeviceLink / AppLink, MirrorLink, Apple CarPlay, Google Open Automotive Alliance and Windows in the Car)
- Remote access to the vehicle through an API (OnStar, General Motors API, Ford Remote API, Airbiquity, reverse engineering of vehicle protocols)
- Access to data through the On Board Diagnostics port called OBD-II (Dash Labs, Mojio, Carvoyant and MetroMile)
- New and emerging initiatives (W3C Automotive and Web Platform Business Group and OpenXC)
Apple, Google and Microsoft are all making a strong play for a link between the vehicle and their smartphones (#2 above), and effectively using the car as a third party accessory. This actually has the strong benefit that you can upgrade both the hardware and the software easily. It also makes testing easier because you can test on mobile hardware using stubs for the in-vehicle APIs, as opposed to requiring test hardware for the In-Vehicle entertainment systems.
If we look at the Insurance sector then we can see that remote access through an API or access through OBD-II is going to get better diagnostics for initiatives like pay-as-you-drive insurance (MetroMile). The W3C have a new HTML5 for Automotive initiative (http://www.w3.org/community/autowebplatform/) which doesn't seem to have produced a specification yet. OpenXC is a hardware module which gives access to vehicle data much like OBD-II but it also offers pluggable open hardware modules.
I also wanted to mention Carvoyant (http://www.carvoyant.com/) which reads data from OBD-II using a Bluetooth dongle and then sends it to a smartphone which in turns sends it to their Backend-as-a-Service.
"Carvoyant is a middleware platform providing development tools enabling connected car applications to become a reality for all the cars on the road today. In plain speak, that means we provide the back end tools helping developers and businesses alike to take advantage of the opportunities a connected car promises to deliver. Carvoyant services developers creating connected car applications (i.e. apps enhancing how cars interact with the world around us via an internet connection). Additionally, our platform serves businesses using the connected car to better communicate their offers to their customers. As a Backend-as-a-Service platform Carvoyant breaks down the data silos inherent in the auto industry. Our system collects data from all makes and models of vehicles built since 1996 across a wide variety of hardware devices and sources. This data is normalized and provided to our customers via our API. Today developers are utilizing this data to create the most robust array of apps and services for the connected car. "
There are five main routes to markets for vehicle apps:
- Pre-installation into a vehicle
- Through the vehicle manufacturer's App Store
- Write an app that runs on a smartphone and integrates with a vehicle through their private SDK
- Write an app that uses OBD-II and requires users to purchase an OBD-II Bluetooth dongle and distribute via a standard App Store
- Write an app that uses OBD-II and piggy-backs on top of an over-the-top platform like Dash or Carvoyant
The first two options require a deal with a vehicle manufacturer. The third option requires a deal with a vehicle manufacturer if you intend to use their private APIs. Only the fourth and fifth options enable you to avoid explicit approval from a vehicle manufacturer but that also means you won't get access to their marketing resources.
I like the idea of using an OBD-II dongle in the vehicle to talk with the smartphone. This in turn talks to a cloud service. If Carvoyant / Dash start to see great success with this over-the-top model then hopefully they can grow the ecosystem.
If the dark age before the Apple and Android App Stores have taught us anything it is that developers are the key to success and history does have a habit of repeating itself.
Senior Analyst, Digital Transformation, EBA, Center for the Future of WorkCognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Browse the Mobile Solution Directory
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Oct. 1, 2016 06:15 AM EDT Reads: 789
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Oct. 1, 2016 06:00 AM EDT Reads: 1,934
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Oct. 1, 2016 06:00 AM EDT Reads: 2,786
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Oct. 1, 2016 05:45 AM EDT Reads: 1,332
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Oct. 1, 2016 05:30 AM EDT Reads: 625
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Oct. 1, 2016 05:15 AM EDT Reads: 1,434
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Oct. 1, 2016 05:00 AM EDT Reads: 4,752
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Oct. 1, 2016 04:45 AM EDT Reads: 568
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Oct. 1, 2016 04:30 AM EDT Reads: 1,812
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Oct. 1, 2016 04:00 AM EDT Reads: 1,656
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 1, 2016 04:00 AM EDT Reads: 5,478
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Oct. 1, 2016 04:00 AM EDT Reads: 3,127
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Oct. 1, 2016 03:00 AM EDT Reads: 1,975
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Oct. 1, 2016 03:00 AM EDT Reads: 2,453
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Oct. 1, 2016 02:30 AM EDT Reads: 683
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
Oct. 1, 2016 02:30 AM EDT Reads: 3,039
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Oct. 1, 2016 02:15 AM EDT Reads: 2,153
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Oct. 1, 2016 02:15 AM EDT Reads: 534
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Oct. 1, 2016 02:15 AM EDT Reads: 761
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Oct. 1, 2016 01:45 AM EDT Reads: 533