Welcome!

Cloud Expo Authors: Carmen Gonzalez, Pat Romanski, Elizabeth White, Liz McMillan, Victoria Livschitz

News Feed Item

Appnetic Announces Public Beta Release of Revolutionary Sales Enablement Mobile Application to Selected Users

New Mobile SaaS Platform Makes Essential Sales and Marketing Tools Easily Accessible for Organizations of Any Size

HERNDON, VA -- (Marketwired) -- 05/05/14 -- Appnetic, a revolutionary mobile sales enablement platform, using patented technology, today announced its public beta release to a test group of selected registrants. The new platform enables, for the very first time, nontechnical sales and marketing managers to create, customize, and distribute sales tools and marketing materials and resources to an unlimited number of users.

Appnetic's mission is to make mobile sales enablement accessible for all businesses through Software as a Service (SaaS). Its patented technology provides a comprehensive, integrated platform that includes custom app design, native and cross-platform mobile apps, content management, analytics, user management, help desk, content monitoring, sales enablement optimization and landing pages -- all via one web portal.

"Enterprises of all sizes have consistently told us about challenges in their sales and marketing departments," stated Tien Wong, CEO of Appnetic and its incubator, Tech 2000. "Sales tools are not readily available on mobile devices, marketing doesn't know if their collateral is useful or even being used, and salespeople are using outdated or incorrect presentations. Appnetic solves these pain points by arming salespeople with access to the right information they need, efficiently and 'just in time,' so they can close more deals."

Appnetic was created to capitalize on the explosion in mobility, particularly in sales departments. Marketers want to supply better systems and leads, sales teams want to spend time selling -- not mining for information -- and managers want to ensure the highest productivity from their teams.

The Appnetic platform helps companies better deploy, update, and adapt sales programs in the field, giving them the ability to distribute marketing assets and collateral, send and receive notifications, update existing content, and expire outdated content "real time," while providing data-driven decision support in the field to better empower cross-selling and consultative selling on a just-in-time basis.

"According to a study by the American Marketing Association, salespeople consider 90% of the materials created by marketing useless," added Bill Smith, Vice President of Product & Growth. "The problem is not just the materials themselves, but also the ability to have a platform for easier customization and navigation of those materials. Appnetic will change the way sales, marketing, and managers work, sell, and go-to-market."

Features available in the beta version of Appnetic include:

  • Custom Design: Adaptive templates to create any kind of mobile view of your tools, including promotions, case studies, video demos, and collateral briefcases, no matter your level of technical skill.
  • Content Management: Step-by-step instructions to easily build customized applications in a matter of minutes.
  • Publish and Track: Real-time publishing capabilities, alongside analytics and tracking mechanisms for management to utilize.

Appnetic will provide a Free Trial for users interested in better understanding how the platform can work in their environments, and will soon offer standard, professional, and enterprise versions of the platform with varying feature sets. Future capabilities in the Appnetic roadmap will include:

  • Multiple content profiles
  • Text messaging and interactive push message capabilities
  • Expanded sharing of documents, photos, videos, etc.
  • Infographics and detailed audit logs
  • Integration with Salesforce.com, Oracle and other leading CRM and CMS platforms

Registration for the beta platform is now available at http://www.appnetic.com/contact/.

About Appnetic
Appnetic is a revolutionary B2B SaaS mobile app development platform that allows, for the first time, non-technical managers to create native sales enablement mobile apps deployable to an unlimited number of employees. With patented technology and a focus on business process and sales enablement innovation, Appnetic serves customers in all major industries and across North America. Appnetic is an incubated subsidiary of Tech 2000, Inc., a leading developer of mobile content management apps to enterprise, SMB and nonprofit clients. More information on Appnetic or a download of the public beta platform is available at www.appnetic.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Kate Nesbitt
SpeakerBox Communications
703-287-7814
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...