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@CloudExpo Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White, Jason Bloomberg

Related Topics: @CloudExpo, Java IoT, Mobile IoT, Microsoft Cloud, @DXWorldExpo

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Mobile Apps in the Enterprise: Harness the Power for Customers & Employees

At Cloud Expo, Microsoft’s Miranda Luna to discuss the different aspects of robust mobile application strategy

Cloud Expo® New York Early Bird Savings here!

Mobile apps are becoming increasingly important in the enterprise. Traditional web apps cannot match the increased levels of engagement and retention achieved through a personalized and responsive experience on each user's favorite device. To build a cross-platform mobile app capable of delivering a truly personalized and responsive experience, however, you need to effectively utilize a cloud-connected app back end that is built to enhance security, scale and speed of development.

In her session at 14th Cloud Expo, Miranda Luna, Product Manager on the Windows Azure team at Microsoft, will discuss the different aspects of robust mobile application strategy and the enabling technologies offered by Microsoft Azure. She will demonstrate how to use Microsoft Azure to implement mobile engagement strategy end to end, from net new apps to apps that need to leverage on-premises assets, to existing apps that could benefit from enhanced push notifications.

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Speaker Bio:
Miranda Luna is a Product Manager on the Windows Azure team at Microsoft focusing on all things mobile, including Mobile Services and Notification Hubs. When she's not holding down the fort in Redmond, you can also find her at the offices for the Microsoft Accelerator in Seattle.

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The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo® conference and exhibition in New York City, New York, June 10-12, 2014.

All main layers of the Cloud ecosystem will be represented at the 14th International Cloud Expo® - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

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