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@CloudExpo Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Zakia Bouachraoui

Related Topics: @CloudExpo, Java IoT, Mobile IoT, Microsoft Cloud, @DXWorldExpo

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Mobile Apps in the Enterprise: Harness the Power for Customers & Employees

At Cloud Expo, Microsoft’s Miranda Luna to discuss the different aspects of robust mobile application strategy

Cloud Expo® New York Early Bird Savings here!

Mobile apps are becoming increasingly important in the enterprise. Traditional web apps cannot match the increased levels of engagement and retention achieved through a personalized and responsive experience on each user's favorite device. To build a cross-platform mobile app capable of delivering a truly personalized and responsive experience, however, you need to effectively utilize a cloud-connected app back end that is built to enhance security, scale and speed of development.

In her session at 14th Cloud Expo, Miranda Luna, Product Manager on the Windows Azure team at Microsoft, will discuss the different aspects of robust mobile application strategy and the enabling technologies offered by Microsoft Azure. She will demonstrate how to use Microsoft Azure to implement mobile engagement strategy end to end, from net new apps to apps that need to leverage on-premises assets, to existing apps that could benefit from enhanced push notifications.

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Speaker Bio:
Miranda Luna is a Product Manager on the Windows Azure team at Microsoft focusing on all things mobile, including Mobile Services and Notification Hubs. When she's not holding down the fort in Redmond, you can also find her at the offices for the Microsoft Accelerator in Seattle.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo® 2014 New York, June 10-12, at the Javits Center in New York City, New York, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo® conference and exhibition in New York City, New York, June 10-12, 2014.

All main layers of the Cloud ecosystem will be represented at the 14th International Cloud Expo® - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

Sponsorship Opportunities
for Cloud Expo
® 2014 New York
Cloud Expo® 2014 New York "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

Early Bird Registration Options
for Cloud Expo
® 2014 New York
Cloud Expo® delegates can pre-register for Cloud Expo® New York with Early Bird Savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (www.CloudComputingExpo.com), Big Data Expo (http://BigDataExpo.net), Virtualization Conference & Expo (www.VirtualizationConference.com), DevOps Summit (http://DevOpsSummit.sys-con.com), Internet of @ThingsExpo (http://www.ThingsExpo.com), SDDC Expo (http://SDDCExpo.sys-con.com), WebRTC Summit (http://WebRTCSummit.net), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

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