Welcome!

@CloudExpo Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White, Jason Bloomberg

Related Topics: @CloudExpo, Java IoT, Linux Containers, Containers Expo Blog, @DXWorldExpo

@CloudExpo: Article

A Seamless Path to the Public and Private Cloud

Meet Avere Systems at Cloud Expo

"A strategy that will work for the new cloud providers is to focus on a vertical industry / application and provide a deeper and more complete solution than the big guys currently provide," noted Jeff Tabor, Senior Director of Product Management at Avere Systems, in this exclusive Q&A with Cloud Expo conference chairs Larry Carvalho and Vanessa Alvarez. "After succeeding in one vertical, move on to the next vertical to grow the business."

Cloud Computing Journal: How are cloud standards playing a role in expanding adoption among users? Are standards helping new business models for service providers?

Jeff Tabor: Standards always help users since with standards the users don't have to treat all the vendors as separate entities. Standards can eliminate vendor lock-in and give users bargaining power since multiple vendors can sell them technically equivalent solutions. Standards create an ecosystem of users and vendors that allow new business models to get started. Without this ecosystem, there is too much risk that users will head down the wrong vendor-proprietary path and new businesses can't get off the ground.

A specific example of a standard that has helped Avere is that Amazon's S3 protocol is becoming a de facto-standard API for talking to cloud storage. This makes life simpler for Avere and our customers since we only have to code to the S3 API and we can support cloud storage solutions from Amazon, Cleversafe, Amplidata, and others.

Cloud Computing Journal: How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?

Tabor: Solutions like Avere Cloud NAS help private and public clouds coexist. Avere creates a global namespace across private and public cloud, presenting standard NAS protocols (e.g., NFS and SMB) to the users. Avere Cloud NAS allows transparent movement of data between public cloud, private cloud, and NAS. For the user who has NAS infrastructures, we provide a seamless path to the public and private cloud. With Avere, users can move data to a public cloud for maximum cost savings or to a private cloud if they have security concerns or other policies regarding public cloud.

Standardization is a primary challenge for true hybrid clouds. As public and private clouds standardize on the same interfaces and features, hybrid clouds will become a reality.

Cloud Computing Journal: With several vendors lowering costs for infrastructure, is there a way for new cloud service providers entering this space to make money?

Tabor: A strategy that will work for the new cloud providers is to focus on a vertical industry / application and provide a deeper and more complete solution than the big guys currently provide. After succeeding in one vertical, then move on to the next vertical to grow the business. It will be hard to beat Amazon and Google strictly on $/GB since they have economy of scale in their favor and a business model that allows them to give away certain services to benefit other services. Ultimately the customer bases a buying decision on total value not simply cost.

Cloud Computing Journal: What are the challenges for end users to adopt a new model for application development using Platform as a Service? Are vendors doing enough to meet their needs?

Tabor: Two big challenges are security and migrating to a new development environment. The PaaS vendors are providing encryption and compliance to industry-specific compliance standards to address the security concern. The PaaS vendors are also providing automated tools (e.g., APIs, scripts, wizards) to make it easier to migrate to the new environment. The benefits of PaaS far outweigh the concerns which in most cases are "fear of the unknown" and not difficult technical challenges.

•  •   •

As Senior Director of Product Management at Avere Systems, Jeff Tabor leads all product definition, release planning, and product marketing efforts. Prior to Avere, he was a Senior Manager at NetApp, where he managed the Data ONTAP GX and Data ONTAP Cluster Mode product lines. Before NetApp, he was the Product Manager at Spinnaker Networks, which developed a clustered NAS solution and was acquired by NetApp. Jeff holds S.B. and S.M. degrees in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discussed how a new approach is neces...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.