Welcome!

Cloud Expo Authors: Liz McMillan, Carmen Gonzalez, Pat Romanski, Elizabeth White, Yeshim Deniz

Related Topics: DevOps Journal, Java, SOA & WOA, Open Source, Virtualization, Cloud Expo

DevOps Journal: Article

Developers: The New Kingmakers

Their choices are setting the direction for all software, no matter the organization within which they work

I just read through "The New Kingmakers," a thought-provoking book by Stephen O'Grady of the small, but influential, analyst firm Redmonk. The thesis of the book is straightforward: technology changes have moved developers, previously of little importance within the world of IT, to a central direction-setting role within companies.

O'Grady attributes this change to four factors:

  • Open source, which democratizes both creation and access to software components, enabling developers direct access to useful software without having to obtain budget or endure sales interactions. This accounts for the move to PHP, MySQL, Cassandra, and Cloud Foundry rather than their proprietary equivalents.
  • Cloud computing, which makes infrastructure to run software (especially the just-mentioned open source) available for pennies. Amazon Web Services kicked off this revolution and it is continuing to cause pain to traditional system vendors and hosting companies as the move to ever-cheaper infrastructure permeates IT.
  • Internet communication, which eases distance and allows developers to collaborate across geographies and, crucially, work from wherever they happen to be located. MySQL is well-known for having staff strewn around the world; while this caused challenges due to varying employment laws and management coordination, it allows MySQL to seek out the best talent, no matter where it is located.
  • Micro-investment, which allows developers with a good idea to obtain the small amount of funding necessary to launch new software-enabled products or services. Incubators and crowdfunding like Y Combinator and Kickstarter, respectively, have made it possible for a developer with a good idea and access to the cheap resources listed above, to jumpstart a business idea quickly and inexpensively.

I think he is spot-on with his assessment. The software industry, and end user IT, has changed enormously over the past 15 years. Certainly, within the software industry, developers are now avidly pursued and well-compensated, with some companies like Google and Facebook providing incredible perks and benefits. That's a big change from the past; at one company I worked at software engineering was openly despised by the CEO, regarded as nothing more than a unfortunate resource needed to create the product, and crammed into ever-shrinking cubicles in an ongoing effort to reduce engineering spend.

However, the fact that software vendors recognize developers as a critical resource to be nurtured and cherished does not account for their increasing importance and influence within end user IT shops, which have always been viewed as, well, a necessary evil, or, more charitably, a cost center to be reduced as much as possible. After all, while developers may make different technology choices today due to the above-cited changes, it doesn't necessarily make IT more important and, would not, in and of itself, result in developers gaining more clout within the larger company.

Nevertheless, I think O'Grady's thesis is correct, even within end user IT organizations, but I don't attribute it only to the changes affecting software development. I believe that the same factors underlying those changes are also having a powerful effect on the products and services companies deliver into the market, and this is causing IT (and developers who are setting the technical direction within IT) to take on a much higher prominence in companies.

Said succinctly, Marc Andreessen's phrase "software is eating the world," by which he means all companies are permeating their offerings with software capabilities, means that IT is no longer a back office concern. It is now critical to every company's revenue stream, which means that the creation and delivery of IT is now a core capability requirement -- and this leads, indirectly, to the increased influence of developers.

So, developers are the new kingmakers, whether they work at a software vendor or a software consumer. Their choices, enabled by the four factors O'Grady cites, are setting the direction for all software, no matter the organization within which they work. The "software is eating the world" trend is only going to grow and become more important, so we can look forward to developers being ever more influential.

Source: ActiveState, originally published, here.

More Stories By Bernard Golden

Bernard Golden has vast experience working with CIOs to incorporate new IT technologies and meet their business goals. Prior to joining ActiveState, he was Senior Director, Cloud Computing Enterprise Solutions, for Dell Enstratius. Before joining Dell Enstratius, Bernard was CEO of HyperStratus, a Silicon Valley cloud computing consultancy that focuses on application security, system architecture and design, TCO analysis, and project implementation. He is also the Cloud Computing Advisor for CIO Magazine and was named a "Top 50 Cloud Computing Blog" by Sys-Con Media. Bernard's writings on cloud computing have been published by The New York Times and the Harvard Business Review and he is the author of Virtualization for Dummies, Amazon Web Services for Dummies and co-author of Creating the Infrastructure for Cloud Computing. Bernard has an MBA in Business and Finance from the University of California, Berkeley.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Cloudwick, the leading big data DevOps service and solution provider to the Fortune 1000, announced Big Loop, its multi-vendor operations platform. Cloudwick Big Loop creates greater collaboration between Fortune 1000 IT staff, developers and their database management systems as well as big data vendors. This allows customers to comprehensively manage and oversee their entire infrastructure, which leads to more successful production cluster operations, and scale-out. Cloudwick Big Loop supports ...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business’s infrastructure required to support an effective web experience… but they are missing a critical component – Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years use...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation...
What are the benefits of using an enterprise-grade orchestration platform? In their session at 15th Cloud Expo, Jeff Tegethoff, CEO of Appcore, and Kedar Poduri, Senior Director of Product Management at Citrix Systems, will take a closer look at the architectural design factors needed to support diverse workloads and how to run these workloads efficiently as a service provider. They will also discuss how to deploy private cloud environments in 15 minutes or less.
Headquartered in Santa Monica, California, Bitium was founded by Kriz and Erik Gustavson. The 1,500 cloud-based application using Bitium’s analytics, app management, and single sign-on services include bug trackers, customer service dashboards, Google Apps, and social networks. The firm states website administrators can do multiple tasks online without revealing passwords. Bitium’s advisors include Microsoft’s former CMO and the former senior vice president of strategy, the founder and CEO of Li...