Welcome!

@CloudExpo Authors: Pat Romanski, Liz McMillan, Elizabeth White, Kevin Sparenberg, Chris Boorman

News Feed Item

Origami Logic Unveils First Search-Powered Marketing Intelligence Platform

Origami Logic, the developer of marketing intelligence solutions, today announced the Origami Logic Marketing Intelligence Platform, the first search-powered solution that enables brand marketers to easily access, measure and analyze the performance of their activities across different channels, without the need for IT assistance. The cornerstone of the Origami Logic Marketing Platform is the Marketing Graph, which connects the relationships between marketing campaigns, activities, and performance metrics across different systems, making all data easily accessible from an intuitive search interface.

“The social and digital explosion makes this a very exciting time to be a marketer, but also a challenging one. With all of the different ways marketers have to reach audiences, performance data is highly fragmented, making it difficult to gain insight into what’s working and what isn’t across products, geographies, and channels,” said Opher Kahane, Co-Founder and CEO of Origami Logic. “With our Marketing Intelligence Platform, we make it easy for brand marketers to measure the performance of their activities, no matter where they are being executed. This significantly closes the feedback loop, enabling marketers to become more agile and to make better decisions, faster.”

With the Origami Logic Marketing Intelligence Platform and its Marketing Graph, marketers can easily find activities and their performance metrics by typing in searches based on different criteria – messages, product, region, etc. – using terminology that is familiar to them. Results are then quickly returned, no matter where the activities were executed. By giving brand marketers easy access to data they care about, it is now possible to integrate measurement with the execution of marketing campaigns.

The Origami Logic Marketing Intelligence Platform is designed to make marketers more agile by helping them quickly understand what is working and what isn’t. This enables them to make adjustments during a campaign, rather than discovering insights after a campaign is over. The platform provides the following functionality:

  • Search – Marketers can conduct Google-like searches, using terminology that is familiar to them. Search insulates them from having to understand the underlying details of the systems and data they want to access.
  • Data Collection – Origami Logic collects data automatically from a wide variety of sources. Digital sources - such as websites, social channels, ad systems, email services and mobile apps - can be easily connected. Offline data - such as brand survey data, CRM insights, and offline campaign insights - can also be connected or uploaded to the platform.
  • Tagging – Origami Logic allows marketers to easily organize their activities and performance metrics in a way that reflects how they run their business, by applying tags to their data.
  • Visualization and Analysis – Origami Logic features a beautiful user interface that enables marketers to see performance information and exceptions quickly and clearly. Marketers can also "drill" into the data to gain a greater understanding of what's happening.

The Origami Logic Marketing Intelligence Platform is currently being used by global brands in a variety of industries, including banking, credit card, consumer packaged goods and media, to measure the performance of marketing activities across thousands of digital channels and accounts.

“Origami Logic’s search capability is amazing,” said Paul Sebastien, CMO of T-Mobile Hosted Business Services. “We can quickly answer a broad range of marketing questions – from cross-channel campaign performance down to the impact of individual pieces of content – by doing a Google-like search.”

The Origami Logic Marketing Intelligence Platform is a SaaS-based solution that can be implemented without any assistance from IT. More details can be found at www.origamilogic.com.

About Origami Logic

Origami Logic is changing the way businesses measure, analyze, and optimize their marketing efforts. Through the industry’s first search-powered marketing intelligence platform, global brands in a variety of industries, including banking, credit card, consumer packaged goods and media, are deriving greater value from their disparate marketing data and making better decisions, faster. The company, based in Menlo Park, Calif., is backed by leading investors, including Accel Partners, Jafco Ventures, and Lightspeed Venture Partners, and is led by a team with previous experiences at Facebook, Google, Jive Software, Juniper Networks, Responsys, Tealeaf, and Yahoo. For more information, please visit www.origamilogic.com or follow us on Twitter @OrigamiLogic.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-securit...
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.