|By Business Wire||
|May 28, 2014 07:05 AM EDT||
Origami Logic, the developer of marketing intelligence solutions, today announced the Origami Logic Marketing Intelligence Platform, the first search-powered solution that enables brand marketers to easily access, measure and analyze the performance of their activities across different channels, without the need for IT assistance. The cornerstone of the Origami Logic Marketing Platform is the Marketing Graph, which connects the relationships between marketing campaigns, activities, and performance metrics across different systems, making all data easily accessible from an intuitive search interface.
“The social and digital explosion makes this a very exciting time to be a marketer, but also a challenging one. With all of the different ways marketers have to reach audiences, performance data is highly fragmented, making it difficult to gain insight into what’s working and what isn’t across products, geographies, and channels,” said Opher Kahane, Co-Founder and CEO of Origami Logic. “With our Marketing Intelligence Platform, we make it easy for brand marketers to measure the performance of their activities, no matter where they are being executed. This significantly closes the feedback loop, enabling marketers to become more agile and to make better decisions, faster.”
With the Origami Logic Marketing Intelligence Platform and its Marketing Graph, marketers can easily find activities and their performance metrics by typing in searches based on different criteria – messages, product, region, etc. – using terminology that is familiar to them. Results are then quickly returned, no matter where the activities were executed. By giving brand marketers easy access to data they care about, it is now possible to integrate measurement with the execution of marketing campaigns.
The Origami Logic Marketing Intelligence Platform is designed to make marketers more agile by helping them quickly understand what is working and what isn’t. This enables them to make adjustments during a campaign, rather than discovering insights after a campaign is over. The platform provides the following functionality:
- Search – Marketers can conduct Google-like searches, using terminology that is familiar to them. Search insulates them from having to understand the underlying details of the systems and data they want to access.
- Data Collection – Origami Logic collects data automatically from a wide variety of sources. Digital sources - such as websites, social channels, ad systems, email services and mobile apps - can be easily connected. Offline data - such as brand survey data, CRM insights, and offline campaign insights - can also be connected or uploaded to the platform.
- Tagging – Origami Logic allows marketers to easily organize their activities and performance metrics in a way that reflects how they run their business, by applying tags to their data.
- Visualization and Analysis – Origami Logic features a beautiful user interface that enables marketers to see performance information and exceptions quickly and clearly. Marketers can also "drill" into the data to gain a greater understanding of what's happening.
The Origami Logic Marketing Intelligence Platform is currently being used by global brands in a variety of industries, including banking, credit card, consumer packaged goods and media, to measure the performance of marketing activities across thousands of digital channels and accounts.
“Origami Logic’s search capability is amazing,” said Paul Sebastien, CMO of T-Mobile Hosted Business Services. “We can quickly answer a broad range of marketing questions – from cross-channel campaign performance down to the impact of individual pieces of content – by doing a Google-like search.”
The Origami Logic Marketing Intelligence Platform is a SaaS-based solution that can be implemented without any assistance from IT. More details can be found at www.origamilogic.com.
About Origami Logic
Origami Logic is changing the way businesses measure, analyze, and optimize their marketing efforts. Through the industry’s first search-powered marketing intelligence platform, global brands in a variety of industries, including banking, credit card, consumer packaged goods and media, are deriving greater value from their disparate marketing data and making better decisions, faster. The company, based in Menlo Park, Calif., is backed by leading investors, including Accel Partners, Jafco Ventures, and Lightspeed Venture Partners, and is led by a team with previous experiences at Facebook, Google, Jive Software, Juniper Networks, Responsys, Tealeaf, and Yahoo. For more information, please visit www.origamilogic.com or follow us on Twitter @OrigamiLogic.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 23, 2017 07:45 AM EDT Reads: 357
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Apr. 23, 2017 07:45 AM EDT Reads: 1,730
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
Apr. 23, 2017 07:15 AM EDT Reads: 1,406
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Apr. 23, 2017 07:00 AM EDT Reads: 1,416
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Apr. 23, 2017 04:45 AM EDT Reads: 2,714
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Apr. 23, 2017 04:00 AM EDT Reads: 1,628
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Apr. 23, 2017 03:45 AM EDT Reads: 4,509
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Apr. 23, 2017 03:30 AM EDT Reads: 254
Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
Apr. 23, 2017 03:15 AM EDT Reads: 3,398
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 23, 2017 02:45 AM EDT Reads: 1,606
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Apr. 23, 2017 02:45 AM EDT Reads: 1,188
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Apr. 23, 2017 01:45 AM EDT Reads: 8,594
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Apr. 22, 2017 11:45 PM EDT Reads: 2,037
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Apr. 22, 2017 11:15 PM EDT Reads: 1,440
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Apr. 22, 2017 10:15 PM EDT Reads: 1,847
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Apr. 22, 2017 10:15 PM EDT Reads: 1,797
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Apr. 22, 2017 09:15 PM EDT Reads: 3,438
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Apr. 22, 2017 08:00 PM EDT Reads: 1,843
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 22, 2017 05:30 PM EDT Reads: 2,173
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
Apr. 22, 2017 02:45 PM EDT Reads: 1,713