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@CloudExpo Authors: Liz McMillan, Pat Romanski, Kalyan Ramanathan, Stefan Bernbo, Elizabeth White

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NTT Communications lance de nouvelles solutions de paiement pour aider les enseignes de commerce mondiales à optimiser leurs opportunités dans le domaine du e-Commerce en Asie

NTT Communications Corporation, la filiale du groupe NTT (NYSE : NTT) spécialisée dans les solutions de TIC et les communications internationales, a annoncé le lancement de ses solutions de paiement destinées à aider les enseignes de commerce à étendre leur présence et accéder au vaste potentiel du marché mondial du e-Commerce (commerce électronique). Ces solutions permettent de lever les obstacles à l’entrée des enseignes de commerce sur le marché, leur permettant un accès rapide à des marchés de e-Commerce à forte croissance comme la Chine.

« Le marché asiatique du e-Commerce devrait dépasser les 525 milliards de $ US¹ au cours de l’année 2014, avec la Chine comme principal moteur de croissance. Pourtant, mettre en œuvre et gérer une stratégie de paiement efficace peut s’avérer être un processus extrêmement compliqué pour les commerçants. Dans notre sondage² réalisé auprès de 200 grandes enseignes de commerce américaines et européennes, 99 pour cent des entreprises ont témoigné avoir dû surmonter des difficultés pour implanter leur activité de e-Commerce en Asie, par exemple pour s’adapter à différentes méthodes locales de paiement, se conformer à des restrictions de change ou à des réglementations fiscales et pour faire face à des coûts de transaction élevés. Les solutions de paiement de NTT Communications ont été conçues spécifiquement pour aider les commerçants mondiaux à étendre leur présence en ligne et à tirer parti de l’émergence du e-Commerce en Asie, en particulier en Chine, » a déclaré Tyrone Lynch, vice-président de la branche eBusiness de NTT Com Asia.

Hon Charles Mok, conseiller législatif représentant le secteur des technologies de l’information de Hong Kong, commente : « La montée en puissance du paiement électronique joue un rôle fondamental dans le développement du secteur des TIC. Assister au lancement d’une telle solution, qui permettra au e-Commerce de franchir un nouveau cap, est encourageant. »

Principaux avantages des solutions de paiement de NTT Communications :

  • La diversité des acquéreurs locaux permet d'optimiser l'accès aux marchés mondiaux ; Avec une couverture étendue des devises de transaction et des méthodes locales de paiement, les commerçants peuvent offrir à leurs clients le choix d’utiliser la méthode de paiement la plus pratique pour eux ; Les options de traitement transfrontalier et la possibilité de régler dans des devises multiples limitent l’exposition au risque de change et réduisent ainsi le coût global ;
  • En tant que solution de paiement consolidée, les commerçants peuvent gérer l’intégralité de la chaîne de valeur du paiement grâce à un point de contact unique et une intégration simple réalisée une seule fois ; La solution permet d’effectuer un rapprochement centralisé des opérations et de générer des rapports, avec des analyses de données en temps réel et une veille économique au niveau transactionnel ;
  • Des outils de sécurité avancés, tels que les contrôles de vélocité, la vérification du BIN (Bank Identification Number), la sécurisation 3D et des méthodes d’authentification propres au marché, permettent de mieux gérer le risque et de réduire le risque le transactions frauduleuses ; D’autres fonctionnalités telles que la tokénisation protègent les données sensibles du client conformément aux normes PCI DSS (Payment Card Industry Data Security Standards, ou « normes de sécurité des données de l’industrie des cartes de paiement ») de niveau 1.

« Nos experts travaillent en étroite collaboration avec des commerçants afin de définir et de mettre en œuvre des stratégies de paiement novatrices permettant d'optimiser les résultats. Outre le traitement avancé des paiements dans le domaine du e-Commerce, notre solution multicanal accompagne l’évolution des commerçants vers de nouveaux modèles de paiement, tels que le commerce « online-to-offline » (O2O), » ajoute M. Lynch.

Pour de plus amples informations, consultez :

- Vidéo de présentation de la solution de paiement de NTT Communications

- Site web

1 « Les ventes mondiales du e-Commerce B2C devraient atteindre 1 500 milliards de $ cette année, alimentées par la croissance sur les marchés émergents », eMarketer, 3 février 2014

2 « Percer en Asie : opportunités et défis de l'e-Commerce transfrontalier », un sondage commandé par NTT Com Asia au cabinet Vanson Bourne spécialisé dans les études de marché et réalisé en mars et avril 2014

À propos de NTT Communications

NTT Communications fournit des services de consultant, d’architecture, de sécurité et de cloud computing destinés à optimiser les environnements de technologie de l'information et de la communication (TIC) des entreprises. Ces offres s’appuient sur l’infrastructure mondiale de l’entreprise, notamment son réseau IP de niveau 1 de premier plan mondial, le réseau VPN Arcstar Universal One™ qui couvre 196 pays/régions, et plus de 150 centres de données sécurisés. Les solutions de NTT Communications tirent parti des ressources mondiales des entreprises du groupe NTT, notamment Dimension Data, NTT DOCOMO et NTT DATA.

À propos de NTT Com Asia

NTT Com Asia est le siège asiatique de NTT Communications, couvrant Hong Kong, Macao, Taiwan et la Corée. La société fournit des solutions de réseau, de centres de données, de cloud computing, d’hébergement et de e-Commerce de classe professionnelle, ainsi que des services gérés, et exploite sa filiale en propriété exclusive à Hong Kong : HKNet.

Pour de plus amples informations, consultez www.ntt.com.hk | www.hknet.com | www.facebook.com/nttca | http://www.linkedin.com/company/ntt-com-asia-limited.

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