|By Peter Silva||
|June 19, 2014 03:18 PM EDT||
I try not to brag that much (yea right) since a long time ago a good friend would always quip, ‘Everyone loves a bragger!’ Noting that boasters are usually more talk than anything and it is important to stay humble. Well, I’m humbled (and bragging) that I’ve reached an important milestone with F5. Ten years on the job. Yup, a decade with F5. Around 20% of my life has been with F5 and I still enjoy it all. Seriously.
I joined in 2004 – ‘duh’ if you can count years – as part of what was our original Security Business Unit. F5 had recently acquired uRoam in 2003, SSLVPN technology which eventually became our FirePass and Access Policy Manager solutions along with Magnifire WebSystems in 2004 which bore our TrafficShield and Application Security Manager web application firewalls. Our task, at the time, was to help our customers understand and deploy remote access systems and secure their applications. The early stages of F5 moving into the security market. Look at us now.
It was fun being one of the first three Security Systems Architects at F5. My good pals Ken Salchow (now running Certification) and Charlie Cano (Sr. BD Solution Architect) rounded out the 3 headed monster. We would visit with customers sharing insight on current security threats – which at the time were things like SQL injections, forceful browsing, parameter tampering and many of the same threats still dogging companies today. We spoke about the benefits of SSL VPN over IPSec. Remember those arguments? We also ran around the country installing F5 security controllers and troubleshooting them when things went astray. It was a busy but exciting time and I learned a bunch during those first couple years. But we grow.
That same 2004, F5 released BIG-IP v9 with TMOS, iRules, and a full proxy architecture. Terminate the network connection at the BIG-IP, decrypt/inspect/manipulate/secure/manage traffic and establish a new connection to the server. This gives organizations the ability to modify TCP traffic in either direction. A few years later, 2009, we released v10. By then however, I had moved on to Marketing.
In 2006, I jumped at an opportunity to join the fledgling Technical Marketing team, led by Ken Salchow. The same Ken as above. We were the technical writers, speakers and resources for the marketing organization. We did whitepapers, articles, blogging along with speaking at conferences and briefing analysts. We were unique, in that, instead of just focusing on F5 solutions, we were focused on a technology area. Virtualization, Security, Core, Service Provider, you get the idea. So we needed to understand the technologies and trends first to determine how our solutions solved or didn’t solve certain industry challenges. Great team and enjoyable work. I’ve been fortunate.
Also in 2006, my daughter was born and 10 months later we were in the hospital for two weeks due to a rare genetic condition. She’s doing OK today but back then, we had no idea what was happening or if she was going to even make it. I still remember getting a call from the EVP of my department telling me to take care of my family first and not to worry about work. Take whatever time you need. I was blown away. Granted, F5 was a much smaller company then and we all pretty much knew each other but I was so touched that the company cared more for my family’s well being than me getting my work done. Now many F5ers are more than just F5 family, they are ‘Ohana.
In 2009, I started to produce F5 videos – ALOHA! Initially, videos were not a huge part of how we told our story or shared insight but felt it would become an important communication tool for business. I created the In 5 Minutes or Less series to show how easy it was to deploy certain functionality within a BIG-IP, especially the new v9 stuff. I also started to cover our trade shows, doing video interviews to showcase F5 technology, the integration with partners, and the important trends in the industry. This is what I love most.
You see, I studied theatre in college and dreamed of being an actor, director or producer. Something in the entertainment industry. My dad worked 30 years for IBM so I grew up with computers in the house. In every theatre I worked in, I also (in part) was the ad-hoc systems administrator. I remember playing with AppleTalk in the early 90′s and admin’ing laptops with NT 3.51/4 around the same time. I was also fortunate to think back then that the internet just might become our entertainment medium of the future. I quit the theatre and started to work in technology. Fast forward to today and I feel extremely lucky to be able to combine what I know and what I love to create technology related videos. Here at F5.
And most recently, while still carrying the TMM banner, I’m part of the awesome Marketing Architectures Team at F5. We design and develop the Reference Architectures that organizations can deploy today to solve a bunch of industry challenges. Areas like security, mobility, availability, performance and access & identity all have specific reference architectures covering things like DDoS, DNS, Application Services and Cloud to name a few. Still thrilled.
Ten years is a long time at any company these days and I’ve been blessed this last decade being able to do my thing with such a great organization. Thanks to everyone who has helped along the way!
I am grateful.
|Connect with Peter:||Connect with F5:|
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
Feb. 1, 2015 02:00 AM EST Reads: 5,112
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Feb. 1, 2015 12:30 AM EST Reads: 5,317
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 11:45 PM EST Reads: 4,467
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 11:45 PM EST Reads: 4,380
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Jan. 31, 2015 11:30 PM EST Reads: 4,977
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Jan. 31, 2015 11:00 PM EST Reads: 4,632
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
Jan. 31, 2015 10:45 PM EST Reads: 2,799
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 10:00 PM EST Reads: 4,410
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 10:00 PM EST Reads: 3,930
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 31, 2015 07:30 PM EST Reads: 5,390
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Jan. 31, 2015 05:15 PM EST Reads: 4,410
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
Jan. 31, 2015 05:00 PM EST Reads: 1,397
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Jan. 31, 2015 04:15 PM EST Reads: 4,374
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Jan. 31, 2015 03:00 PM EST Reads: 5,515
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Jan. 31, 2015 03:00 PM EST Reads: 5,315
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 02:45 PM EST Reads: 4,339
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 02:30 PM EST Reads: 4,648
In this demo at 15th Cloud Expo, John Meza, Product Engineer at Esri, showed how Esri products hook into Hadoop cluster to allow you to do spatial analysis on the spatial data within your cluster, and he demonstrated rendering from a data center with ArcGIS Pro, a new product that has a brand new rendering engine.
Jan. 31, 2015 02:30 PM EST Reads: 3,030
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 02:30 PM EST Reads: 4,303
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jan. 31, 2015 02:15 PM EST Reads: 2,769