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@CloudExpo Authors: Elizabeth White, Brian Daleiden, Mav Turner, Flint Brenton, Liz McMillan

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Phoenix Distribution Enhances Its Offering Across Geographies With Avangate's Commerce Solution

End-Customers Already See the Positive Impact of Avangate's Exceptional Service

REDWOOD SHORES, CA--(Marketwired - June 26, 2014) -  Avangate, the leading Digital Commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide, today announced that Phoenix Distribution, the leading value added distributor of software, accessories and peripherals across the African continent and the UK, has selected Avangate to power their eCommerce initiatives for the company's ESD division, delivering download and SaaS content across channels, including B2B and B2C.

Avangate powers the commerce engine for Phoenix' white label stores as well as the distributor's own portals across Africa and the UK, covering localized payments in multiple countries, product fulfilment and delivery, license and subscription management as well as marketing and promotional functionalities. Avangate's platform comes with robust subscription and client management capabilities, as well as reporting specific to recurring revenue models and API integration for plugging into clients' and resellers' back-end systems. Phoenix distribution also utilizes Avangate's Affiliate management module to tap into the digital commerce provider's strong base of software and SaaS titles of recognizable global brands such as Abbyy, Bitdefender or Kasperksy.

"Avangate is a great addition to our best-of-breed solution set. We pride ourselves on offering the best solutions to our customers, and this partnership will only enhance our existing offering. Avangate's addition to our portfolio is already being felt in terms of the service we have received, with fast turnaround times and integration into the back-end making it simple and quick to add the products to our ESD stores. Avangate's flexibility and adaptability to the changing needs in the ESD environment have helped the relationship grow almost immediately, and customers are feeling the positive impacts of the high levels of service. Avangate has proved itself a true partner and the company's can-do attitude has cemented its place as a valued vendor," said Simon Campbell-Young, CEO at PX Security UK & Phoenix Distribution RSA.

"We are very excited about this partnership with Phoenix Distribution that validates Avangate's capabilities across so many functions. We are looking forward to rolling out multiple download stores over the next 12 months for Phoenix, who is planning on growing their footprint, and subsequently their presence in the African markets they operate in. Avangate's digital commerce platform will be core to all of these digital stores," declared Joseph Brown, Avangate's SVP of Worldwide Sales.

To learn more about how Avangate can grow your software and online services sales, read an overview of the Avangate commerce solutions.

About Phoenix Distribution
Phoenix Distribution is currently the leading Value Added distributor of software, accessories and peripherals across the African continent, covering software publishing, localisation and product distribution across multiple territories in multiple languages.

The corporate licensing division sells volume licensing into the enterprise and SMB reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C. The retail division delivers physical product into the retail environment, covering all mainstream ICT, CES, telco, lifestyle, fashion and sports outlets, as well as independents and online stores.

For more information, visit, and

About Avangate
Avangate is the leading Digital Commerce provider that enables the New Services Economy, helping software, SaaS and online services companies sell their products and services via any channel, acquire customers across touchpoints, increase retention, leverage smarter payments, experiment on the fly and optimize their business in order to increase overall revenue. Avangate's clients include Absolute Software, Bitdefender, Brocade, FICO, HP Software, Kaspersky, Metaio and many more companies across the globe.

More information can be found on

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