Welcome!

@CloudExpo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Anders Wallgren, Yeshim Deniz

Related Topics: SDN Journal, Java IoT, Microservices Expo, Linux Containers, @CloudExpo, @BigDataExpo

SDN Journal: Blog Feed Post

Platform Is Strategy. Product Is Tactics

One of the primary reasons our networks are the way they are is that we're reactive

Inarguably one of the drivers of software-defined architectures (cloud, SDDC, and SDN) as well as movements like DevOps is the complexity inherent in today's data center networks. For years now we've added applications and services, and responded to new threats and requirements from the business with new boxes and new capabilities. All of them cobbled together using traditional networking principles that adhere to providing reliability and scale through redundancy.

The result is complex, hard to manage, and even more difficult to change at a moments notice.

Emerging architectural models based solely on cloud computing models or as part of larger, software-defined initiatives, attempt to resolve this issue by introducing abstraction and programmability. To get around the reality that deploying new services in a timely manner takes days if not weeks or even months, we figure that by moving to a programmatic, software-based model we can become more efficient.

app services word cloud

Except we aren't becoming more efficient, we're just doing what we've always done. We're just doing it faster. We're not eliminating complexity, we're getting around it by adding a layer of scripts and integration designed to make us forget just how incredibly complex our networks really are.

One of the primary reasons our networks are the way they are is that we're reactive.

What we've been doing for years now is just reacting to events. Threats, new applications, new requirements - all these events inevitably wind up with IT deploying yet another "middle box." A self-contained appliance - hardware or software - that does X. Protects against X, improves Y, enhances Z.  And then something else happens and we do it again. And again. And ... you get the point. We react and the result is an increasingly complex topological nightmare we call the data center network.

What we need to do is find a better model, a strategic model that enables us to deploy those solutions that protect against X, improve Y and enhance Z without adding complexity and increasing the already confusing topology in the network. We need to break out of our tactical mode and start thinking strategically so we can transform IT to be what it needs to be to align IT results with business expectations.

That means we need to start thinking platform, not product.

Platform is Strategic. Product is Tactical.

We know that the number of services actually in use in the data center has been increasing in response to all the technological shifts caused by trends like security, cloud and mobility. We’ve talked to customers that have more than 20 different services (and vendors) delivering services critical to the security, performance and reliability of applications. Every time a new threat or a new trend impacts the data center, we respond with a new service.

That’s one of the reasons you rarely see a detailed architectural diagram at the application flow level – because every single interaction with a customer, partner or employee can have its own unique flow and that flow traverses a variety of services depending on the user, device, network and application and even business purpose.

That's the product way.

What we need to do is shift our attention to platforms, and leverage them to reduce complexity while at the same time solving problems - and doing so faster and more efficiently. That's one of the primary benefits of Synthesis.

Synthesis' High Performance Services Fabric is built by gluing together a platform - the ADC - using new scalability models (ScaleN). The platform is what enables organizations to deploy a wide variety of services but gain operational efficiencies from the fact that the underlying platform is the same. F5 Software Defined Application Services (SDAS) are all deployable on the same, operationally consistent platform regardless of where it might physically reside. Cloud, virtual machine or hardware makes no difference. It's the platform that brings consistency to the table and enables rapid provisioning of new services that protect X, improve Y and enhance Z.

reactive-vs-synthesis

In the past year we've brought a number of new services to the Synthesis architecture including Cloud Identity Federation, Web Anti-Fraud, Mobile optimizations and a Secure Web Gateway. All these services were immediately deployable on the existing platform that comprises the Synthesis High Performance Services Fabric. As we add new capabilities and services, they, too, are deployable on the same platform, in the same fabric-based approach and immediately gain all the benefits that come from the platform: massive scalability, high performance, reliability and hardened security.

A platform approach means you can realize a level of peace of mind about the future and what might crop up next. Whether it's a new business requirement or a new threat, using a platform approach means no more shoehorning a new box into the topology. It means being able to take advantage of operational consistency across cloud and on-premise deployments. It means being able to expand capabilities without needing to expand budgets to support new training, new services, and new contracts.

A platform approach to service deployment in data center networks is strategic. And with the constant rate of change headed our way thanks to the Internet of Things and mobility, the one thing we can't afford to to go without is a sound strategy for dealing with the technological ramifications on the network.

Read the original blog entry...

More Stories By Lori MacVittie

Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.

@CloudExpo Stories
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...