Welcome!

Cloud Expo Authors: Noel Wurst, Bob Gourley, Gilad Parann-Nissany, Michael Bushong, Elizabeth White

Related Topics: Cloud Expo, Java, SOA & WOA, Linux, Virtualization, SDN Journal

Cloud Expo: Article

Cloud Storage Barriers and How to Bulldoze Through Them

Cloud price wars make Storage-as-a-Service more compelling than ever, but other barriers still delay adoption

Spoiler alert: your secret weapon is cloud-integrated storage

Another week, another cloud storage price drop. The barrier of price is slowly melting away as the cloud storage wars rage and prices drop into the pennies per gigabyte per month. Not familiar with the price wars? Here's an abridged version:

But for many organizations, a drop in price alone won't get them the last mile to cloud adoption: there are many other barriers that stand in their way. Read on to learn how to tackle six of the most common barriers to adopting cloud and some strategies for overcoming them.

Put On Your Hardhat: Bulldozing Through the Six Common Barriers To Cloud Storage Adoption
If you've spent any time with CIOs lately, you're likely to hear a lot of excitement about cloud storage, quickly followed up by an equal measure of concern. Here are six barrier quotes I've collected in my recent CIO conversations, with tips on how to bulldoze through them.

Barrier One: "I can't maintain security and compliance in a multi-tenant environment."
Bulldozer:
When tackling any public cloud project, security remains the number one concern for organizations. Look for a solution that can provide you with ironclad end-to-end security, so data is encrypted at rest in the cloud (and ideally on-premise) and in transit, all with the encryption keys kept locally. You can also look for solutions that are compliant with industry standards like HIPAA or FIPS 140-2.

Barrier Two: "With bandwidth constraints, it will take too long to send my data to the cloud."
Bulldozer:
It's true that bandwidth remains a serious challenge for organizations with large volumes of data and narrow pipes. Technologies such as deduplication, compression, and WAN optimization generally found in cloud-integrated storage can help a lot, in some cases reducing data transfer times by up to 75 percent, but it may also make sense for you to take advantage of the physical import/export services that many cloud providers offer today.

Barrier Three: "I'm afraid of vendor lock-in."
Bulldozer:
The fear of the cloud being too much of a "roach motel" is also legitimate - what if the provider goes out of business like Nirvanix did in 2013? Or, a more likely scenario, changing requirements make it more appealing to move to another provider. Or maybe you just want to take advantage of someone else's lower prices. Whatever the reason, having some amount of data mobility is key, and the ability to seamlessly and painless migrate data from one cloud to another is a feature that is beginning to emerge in cloud-integrated storage appliances.

Barrier Four: "Employees need to access data rapidly, and it takes too long to pull it back from the cloud."
Bulldozer:
This is a common concern when dealing with backups to the cloud. Backups can be sent relatively quickly to the cloud with incremental-forevers, and deduplication, but getting them back from the cloud may take a bit longer. That's why such a large number of companies are choosing to take a "disk-to-disk-to-cloud" backup strategy, meaning that backups are cached locally (generally for a few weeks) before being sent off to the cloud. That way, the vast majority of restores will actually be from the local disk, and only rarely will data need to be pulled back from the cloud.

Barrier Five: "My current environment doesn't speak cloud protocols."
Bulldozer:
While ISVs are working quickly to update their applications to work with RESTful protocols, it's true that many still do not have native support for cloud storage. This barrier can easily be overcome with a cloud-connector, such as cloud-integrated storage, that not only speaks REST, but can convert your file or block storage into object storage.

Barrier Six: "I just don't want to."
Bulldozer:
Now for the biggest barrier of all: the cultural one. For organizations that face resistance without a clear rationale, dig deeper to find the core motivations. Is it fear based? Many individuals may fear that they will lose their job if the organization goes down a cloud-intensive path. If fear is the root cause of the resistance, make sure that you have a strong transition and retraining plan for any impacted employees and distribute it widely. In many of these cases, these fears stem from the unknown, which means that a transition and retraining plan has not been effectively communicated (or may not exist).

Cloud-Integrated Storage: Your Secret Weapon to Winning in the Cloud Storage Wars
While the task may seem daunting, incorporating cloud storage into your environment may not be as complex and full of hurdles as you fear. The move does not have to be "all or nothing," and in fact, it shouldn't be, at least at first (see the sidebar for common scenarios for first-time cloud storage users). One solution that can help make your path a little easier is the introduction of a cloud-integrated storage appliance. These solutions - generally physical or virtual appliances that sit on-premise - erase many of the common barriers listed above, including data reduction with deduplication and compression to reduce bandwidth challenges, multi-cloud or cloud agility features to protect against lock-in, a local cache for rapid access to data, ability to integrate existing software solutions and bridge the gap to REST interfaces, and advanced security capabilities to make sure data loss is never an issue.

Getting Your Feet Wet with Cloud Storage, Where to Begin?
Now is the time to start adopting cloud storage, and once you've overcome these six common barriers, you may be wondering, where do I begin? Here are three low-risk scenarios where cloud storage may be a good fit in your organization:

  1. Backups: For years, organizations have taken a disk-to-disk-to-tape strategy for their backups, where they keep backups on disk for several weeks or a month, before migrating them off to tape, ship them offsite, and then store for the remainder of the retention cycle.  The challenge is that tape is an inherently risky and time-intensive medium due to the fact that it must be physically handled and shipped. By switching to a disk-to-disk-to-cloud backup architecture, organizations are able to immediately and securely get data offsite, while also reducing time and money spent.
  2. Cold storage: Most organizations have massive amounts of unstructured data, and it's growing faster than almost any other type of data. But at the same time, the vast majority of that data is cold data-no one has touched it or modified it in years.  As file servers become the dumping grounds of the rest of the company, IT struggles to find a way to store this data without breaking the bank on expensive NAS filers. Here lies another compelling use-case for cloud-migrating cold, or little used storage, off to a cold storage clouds like Amazon Glacier or Evault LTS2 could lead to huge cost savings, and improve performance for the local filers.
  3. Archive: One of the culprits behind the massive data growth that we've seen over the past few years is compliance: the need to retain data for legal reasons. Certain industries like financial services and healthcare feel this burden very heavily, although almost all industries face some sort of compliance that governs how they keep data and for how long. Many organizations have tackled this for years with archive software like Symantec Enterprise Vault and object storage like Centera, or even tape, but once again, the cloud presents a viable alternative for archive data as it is extremely durable and resilient and has no risk of technology obsolescence (i.e., you won't need to migrate data every few years).

More Stories By Rachel A. Dines

Rachel A. Dines is a product marketing manager at Riverbed Technology, where she focuses on SteelStore, the company’s cloud-integrated storage solution. Previously, Rachel was an industry analyst at Forrester Research covering resiliency, backup, and cloud. Her research has paved the way for cloud-based resiliency and next generation backup strategies.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.