|By Rachel A. Dines||
|July 14, 2014 08:00 AM EDT||
Spoiler alert: your secret weapon is cloud-integrated storage
Another week, another cloud storage price drop. The barrier of price is slowly melting away as the cloud storage wars rage and prices drop into the pennies per gigabyte per month. Not familiar with the price wars? Here's an abridged version:
- In 2013, Amazon Web Services (AWS), Microsoft Azure, Google, and Rackspace dropped prices a combined 25 times.
- So far in 2014, AWS, Google and Azure have all continued to engage in price wars, dropping storage pricing more than 50 percent.
- New entrants like IBM Softlayer recently got in the game with a price drop of up to 65 percent on storage.
But for many organizations, a drop in price alone won't get them the last mile to cloud adoption: there are many other barriers that stand in their way. Read on to learn how to tackle six of the most common barriers to adopting cloud and some strategies for overcoming them.
Put On Your Hardhat: Bulldozing Through the Six Common Barriers To Cloud Storage Adoption
If you've spent any time with CIOs lately, you're likely to hear a lot of excitement about cloud storage, quickly followed up by an equal measure of concern. Here are six barrier quotes I've collected in my recent CIO conversations, with tips on how to bulldoze through them.
Barrier One: "I can't maintain security and compliance in a multi-tenant environment."
Bulldozer: When tackling any public cloud project, security remains the number one concern for organizations. Look for a solution that can provide you with ironclad end-to-end security, so data is encrypted at rest in the cloud (and ideally on-premise) and in transit, all with the encryption keys kept locally. You can also look for solutions that are compliant with industry standards like HIPAA or FIPS 140-2.
Barrier Two: "With bandwidth constraints, it will take too long to send my data to the cloud."
Bulldozer: It's true that bandwidth remains a serious challenge for organizations with large volumes of data and narrow pipes. Technologies such as deduplication, compression, and WAN optimization generally found in cloud-integrated storage can help a lot, in some cases reducing data transfer times by up to 75 percent, but it may also make sense for you to take advantage of the physical import/export services that many cloud providers offer today.
Barrier Three: "I'm afraid of vendor lock-in."
Bulldozer: The fear of the cloud being too much of a "roach motel" is also legitimate - what if the provider goes out of business like Nirvanix did in 2013? Or, a more likely scenario, changing requirements make it more appealing to move to another provider. Or maybe you just want to take advantage of someone else's lower prices. Whatever the reason, having some amount of data mobility is key, and the ability to seamlessly and painless migrate data from one cloud to another is a feature that is beginning to emerge in cloud-integrated storage appliances.
Barrier Four: "Employees need to access data rapidly, and it takes too long to pull it back from the cloud."
Bulldozer: This is a common concern when dealing with backups to the cloud. Backups can be sent relatively quickly to the cloud with incremental-forevers, and deduplication, but getting them back from the cloud may take a bit longer. That's why such a large number of companies are choosing to take a "disk-to-disk-to-cloud" backup strategy, meaning that backups are cached locally (generally for a few weeks) before being sent off to the cloud. That way, the vast majority of restores will actually be from the local disk, and only rarely will data need to be pulled back from the cloud.
Barrier Five: "My current environment doesn't speak cloud protocols."
Bulldozer: While ISVs are working quickly to update their applications to work with RESTful protocols, it's true that many still do not have native support for cloud storage. This barrier can easily be overcome with a cloud-connector, such as cloud-integrated storage, that not only speaks REST, but can convert your file or block storage into object storage.
Barrier Six: "I just don't want to."
Bulldozer: Now for the biggest barrier of all: the cultural one. For organizations that face resistance without a clear rationale, dig deeper to find the core motivations. Is it fear based? Many individuals may fear that they will lose their job if the organization goes down a cloud-intensive path. If fear is the root cause of the resistance, make sure that you have a strong transition and retraining plan for any impacted employees and distribute it widely. In many of these cases, these fears stem from the unknown, which means that a transition and retraining plan has not been effectively communicated (or may not exist).
Cloud-Integrated Storage: Your Secret Weapon to Winning in the Cloud Storage Wars
While the task may seem daunting, incorporating cloud storage into your environment may not be as complex and full of hurdles as you fear. The move does not have to be "all or nothing," and in fact, it shouldn't be, at least at first (see the sidebar for common scenarios for first-time cloud storage users). One solution that can help make your path a little easier is the introduction of a cloud-integrated storage appliance. These solutions - generally physical or virtual appliances that sit on-premise - erase many of the common barriers listed above, including data reduction with deduplication and compression to reduce bandwidth challenges, multi-cloud or cloud agility features to protect against lock-in, a local cache for rapid access to data, ability to integrate existing software solutions and bridge the gap to REST interfaces, and advanced security capabilities to make sure data loss is never an issue.
Getting Your Feet Wet with Cloud Storage, Where to Begin?
Now is the time to start adopting cloud storage, and once you've overcome these six common barriers, you may be wondering, where do I begin? Here are three low-risk scenarios where cloud storage may be a good fit in your organization:
- Backups: For years, organizations have taken a disk-to-disk-to-tape strategy for their backups, where they keep backups on disk for several weeks or a month, before migrating them off to tape, ship them offsite, and then store for the remainder of the retention cycle. The challenge is that tape is an inherently risky and time-intensive medium due to the fact that it must be physically handled and shipped. By switching to a disk-to-disk-to-cloud backup architecture, organizations are able to immediately and securely get data offsite, while also reducing time and money spent.
- Cold storage: Most organizations have massive amounts of unstructured data, and it's growing faster than almost any other type of data. But at the same time, the vast majority of that data is cold data-no one has touched it or modified it in years. As file servers become the dumping grounds of the rest of the company, IT struggles to find a way to store this data without breaking the bank on expensive NAS filers. Here lies another compelling use-case for cloud-migrating cold, or little used storage, off to a cold storage clouds like Amazon Glacier or Evault LTS2 could lead to huge cost savings, and improve performance for the local filers.
- Archive: One of the culprits behind the massive data growth that we've seen over the past few years is compliance: the need to retain data for legal reasons. Certain industries like financial services and healthcare feel this burden very heavily, although almost all industries face some sort of compliance that governs how they keep data and for how long. Many organizations have tackled this for years with archive software like Symantec Enterprise Vault and object storage like Centera, or even tape, but once again, the cloud presents a viable alternative for archive data as it is extremely durable and resilient and has no risk of technology obsolescence (i.e., you won't need to migrate data every few years).
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 30, 2014 09:00 AM EDT Reads: 1,956
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Oct. 30, 2014 08:45 AM EDT Reads: 1,272
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
Oct. 29, 2014 11:00 PM EDT Reads: 1,388
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Oct. 29, 2014 06:00 PM EDT Reads: 1,591
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Oct. 29, 2014 01:35 PM EDT Reads: 1,147
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurri...
Oct. 29, 2014 01:00 PM EDT Reads: 1,488
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in the Cloud. Since 2005, we have acted as an extension of internal IT teams, achieving a customer reten...
Oct. 29, 2014 12:00 PM EDT Reads: 2,006
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 29, 2014 10:00 AM EDT Reads: 2,065
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. ...
Oct. 29, 2014 10:00 AM EDT Reads: 2,003
Seagate has a strong track record of collaborating with others to develop better cloud solutions. The Seagate Cloud Builder Alliance program, for example, leverages the company’s knowledge of storage and cloud-optimized solutions to give cloud service providers the customized, flexible and scalable server and storage solutions to meet the high levels of service their customers demand. Seagate also is a member of the OpenStack Foundation and Open Compute Project to help define and promote open-so...
Oct. 29, 2014 09:30 AM EDT Reads: 1,898
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 29, 2014 09:00 AM EDT Reads: 2,031
What process has your provider undertaken to ensure that the cloud tenant will receive predictable performance and service? What was involved in the planning? Who owns and operates the data center? What technology is being used? How is it being supported? In his session at 14th Cloud Expo, Dave Weisbrot, Cloud Business Manager for QTS, will provide the attendees a look into what it takes to stand up and stand behind a highly available certified cloud IaaS.
Oct. 29, 2014 08:30 AM EDT Reads: 1,499
I'll be hosting an SAP HANA Cloud webinar at 11am eastern time, Wednesday, October 29. You can sign up now. Featured speakers will be Allan Adler, Managing Partner, Channel Cloud Consulting, and Thorsten Leiduck, VP ISVs & Digital Commerce, SAP. Attendees will learn about • Cloud economics, hybrid cloud strategy, market size and opportunity • Introduction to SAP HANA Cloud Platform and how to: - Build new next-generation applications - Extend on-premise solutions non-disruptively throu...
Oct. 28, 2014 11:45 PM EDT Reads: 1,349
SYS-CON Events announced today that Gigaom Research has been named "Media Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Ashar Baig, Research Director, Cloud, at Gigaom Research, will also lead a Power Panel on the topic "Choosing the Right Cloud Option." Gigaom Research provides timely, in-depth analysis of emerging technologies for individual and corporate subscribers. Gigaom Research'...
Oct. 28, 2014 11:45 PM EDT Reads: 1,580
How does one bridge the gap between traditional enterprise storage infrastructures and the private, hybrid, and public cloud? In his session at 15th Cloud Expo, Dan Pollack, Chief Architect of Storage Operations at AOL Inc., will exam the workload differences and required changes to reuse existing knowledge and components when building and using a cloud infrastructure. He will look into the operational considerations, tool requirements, and behavioral changes required for private cloud storage...
Oct. 28, 2014 11:30 PM EDT Reads: 1,379
Sanjeev Sharma is the latest author to join DevOps Journal. Sanjeev is a solution architect and DevOps Worldwide lead with Rational Software, an IBM brand and the author of 'DevOps for Dummies.' DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. SYS-CON Media CEO Carmen Gonzalez is founder and publisher of DevOps Journal, and Roger Strukhoff, long-time SYS-CON editor and the conference chair of Cloud Expo is the editor of the world's leading DevOps...
Oct. 28, 2014 11:00 PM EDT Reads: 1,217
Join both SAP and Channel Cloud Consulting for our webcast and uncover how you can extend your reach to capture a piece of the US$17 billion cloud application services market with SAP. Learn about SAPs market-leading SAP HANA Cloud Platform and an exciting opportunity to join SAPs growing ecosystem of Application Development partners. When: October 29, 11:00am EST Speakers: Allan Adler, Managing Partner, Channel Cloud Consulting Thorsten Leiduck, Vice President ISVs & Digital Commerce, SAP
Oct. 28, 2014 09:00 PM EDT Reads: 1,295
SYS-CON Events announced today that IBM is holding a Bluemix Developer Playground on November 5, 10:30 am to 5:30 pm at 15th Cloud Expo. 15th Cloud Expo, co-located with @ThingsExpo, Big Data Expo, and DevOps Summit is taking place Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. The labs, for developers of all levels, will highlight the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete betw...
Oct. 28, 2014 08:00 PM EDT Reads: 1,480
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
Oct. 28, 2014 06:15 PM EDT Reads: 1,280
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, da...
Oct. 28, 2014 12:00 PM EDT Reads: 1,918