
By Kevin Benedict | Article Rating: |
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July 30, 2014 05:38 PM EDT | Reads: |
3,874 |

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It's time again for the annual State of Enterprise Mobility report. A lot has changed in the enterprise mobility world in the past year. Would you be willing to participate in the survey? All participants will receive the final report for free. Here is the survey link -http://survey.constantcontact.com/survey/a07e9hmymorhwv3wle0/start. I will be compiling the results and writing the report in the month of August.
According to Edison Research, 64 percent of moms owned smartphones in early 2013 versus just 53 percent of the general population. Read Original Content
Target is taking a bolder step into the mobile field with the launch of a new application that could make shopping more convenient. The app is called In a Snap, and is meant to improve the retailer’s position in mobile commerce. Read Original Content
Deem, a San Francisco mobile commerce company, raised $50 million from China-based private equity fund Hony Capital. Read Original Content
The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications. Download report here: http://starmobileinc.com/report-451research-starmobile-transforms-mobile-apps-into-enterprise-apps/
Alibaba has recently been taking steps to become more prolific in the mobile commerce field, launching its Alipay application to engage consumers more effectively. The company has become the leader of China’s mobile commerce space. Read Original Content
Italian financial infrastructure company SIA has inked a deal with mobile commerce provider Swish Payments to support mobile payments in Africa and Europe. The two firms claim the deal will help to bring more efficient forms of payment to both regions. Read Original Content
From the Firefly feature, which scans barcodes and brings up Amazon product pages with the push of a button, to the complimentary year of Amazon Prime, the Amazon Fire was designed for e-commerce. The phone's expansive mobile commerce capabilities will certainly give marketers lots of new opportunities to reach consumers. Read Original Content
Chicago-based Hillshire Brands partnered with marketing company inMarket and media buying agency BPN for an in-store beacon program that pinged shoppers’ cell phones when they walked inside to lure them to the company’s new American Craft Link Sausage product. Read Original Content
Upsight is launching a new tool to enable mobile marketers to reach consumers when they are near a location where there’s a promotional opportunity. With the Upsight GeoTrigger platform, marketers can target people passing by a location, like a store that is having a sale on your favorite chocolates, just at the right time. Read Original Content
Talk about reinforcing stereotypes. Men using smartphones and tablets to purchase goods most often buy sporting goods and women using mobile devices to shop most often buy apparel and accessories, according to the Internet Retailer-exclusive Shopgate Mobile Commerce Index. Read Original Content
We've reached a tipping point in how consumers access e-commerce sites. Nearly 25 percent of e-commerce site visits in the U.S. during the first quarter of 2014 came from smartphones, up from approximately 18 percent for the whole year 2013, according to data from Custora. Read Original Content
According to Ericcson, "By 2016, the m-commerce market is expected to reach U.S. $800 billion worldwide. Countries such as Kenya, Uganda and Tanzania are already feeling the impact of greater financial inclusion.” Read Original Content
Mobile commerce company Paytm will be unleashing its Rs100 crore advertising and marketing campaign later this week, as India's online commerce companies fight for a greater share of the country's retail market. Read Original Content
It has now been reported that Apple has come to an m-commerce settlement when it comes to issues involving accusations of collusion between the company and book publishers in order to fix the prices of ebooks. Read Original Content
The latest study form Nielsen found consumers who use their smartphones to make purchases in physical stores, prefer to make mobile payments that involve QR codes, and 45 percent of the 3,784 respondents said they use this particular system to check out with their mobile phone. Read Original Content
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Published July 30, 2014 Reads 3,874
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More Stories By Kevin Benedict
Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.
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