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@CloudExpo Authors: Liz McMillan, William Schmarzo, Pat Romanski, Simon Hill, Madhavan Krishnan, VP, Cloud Solutions, Virtusa

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Mobile Commerce News Weekly – Week of July 27, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly
Also read Field Mobility News Weekly
Also read Mobile Cyber Security News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

It's time again for the annual State of Enterprise Mobility report.  A lot has changed in the enterprise mobility world in the past year.  Would you be willing to participate in the survey?  All participants will receive the final report for free.  Here is the survey link -http://survey.constantcontact.com/survey/a07e9hmymorhwv3wle0/start.  I will be compiling the results and writing the report in the month of August.

According to Edison Research, 64 percent of moms owned smartphones in early 2013 versus just 53 percent of the general population.  Read Original Content


Target is taking a bolder step into the mobile field with the launch of a new application that could make shopping more convenient. The app is called In a Snap, and is meant to improve the retailer’s position in mobile commerce.  Read Original Content

Deem, a San Francisco mobile commerce company, raised $50 million from China-based private equity fund Hony Capital.  Read Original Content

The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications. Download report here: http://starmobileinc.com/report-451research-starmobile-transforms-mobile-apps-into-enterprise-apps/

Alibaba has recently been taking steps to become more prolific in the mobile commerce field, launching its Alipay application to engage consumers more effectively. The company has become the leader of China’s mobile commerce space.  Read Original Content

Italian financial infrastructure company SIA has inked a deal with mobile commerce provider Swish Payments to support mobile payments in Africa and Europe. The two firms claim the deal will help to bring more efficient forms of payment to both regions.  Read Original Content
On smartphones alone, e-mail drives 26.7 percent of sales compared with 23.1 percent on tablets and 20.9 percent on desktops, Custora says in its E-Commerce Pulse Mobile report. Direct traffic to retail web sites is also driving more sales on mobile devices than on desktop computers.  Read Original Content

From the Firefly feature, which scans barcodes and brings up Amazon product pages with the push of a button, to the complimentary year of Amazon Prime, the Amazon Fire was designed for e-commerce. The phone's expansive mobile commerce capabilities will certainly give marketers lots of new opportunities to reach consumers.  Read Original Content

Chicago-based Hillshire Brands partnered with marketing company inMarket and media buying agency BPN for an in-store beacon program that pinged shoppers’ cell phones when they walked inside to lure them to the company’s new American Craft Link Sausage product.  Read Original Content

Upsight is launching a new tool to enable mobile marketers to reach consumers when they are near a location where there’s a promotional opportunity. With the Upsight GeoTrigger platform, marketers can target people passing by a location, like a store that is having a sale on your favorite chocolates, just at the right time.  Read Original Content

Talk about reinforcing stereotypes. Men using smartphones and tablets to purchase goods most often buy sporting goods and women using mobile devices to shop most often buy apparel and accessories, according to the Internet Retailer-exclusive Shopgate Mobile Commerce Index.  Read Original Content

We've reached a tipping point in how consumers access e-commerce sites. Nearly 25 percent of e-commerce site visits in the U.S. during the first quarter of 2014 came from smartphones, up from approximately 18 percent for the whole year 2013, according to data from Custora.  Read Original Content

According to Ericcson, "By 2016, the m-commerce market is expected to reach U.S. $800 billion worldwide. Countries such as Kenya, Uganda and Tanzania are already feeling the impact of greater financial inclusion.”  Read Original Content

Mobile commerce company Paytm will be unleashing its Rs100 crore advertising and marketing campaign later this week, as India's online commerce companies fight for a greater share of the country's retail market.  Read Original Content

It has now been reported that Apple has come to an m-commerce settlement when it comes to issues involving accusations of collusion between the company and book publishers in order to fix the prices of ebooks.  Read Original Content

The latest study form Nielsen found consumers who use their smartphones to make purchases in physical stores, prefer to make mobile payments that involve QR codes, and 45 percent of the 3,784 respondents said they use this particular system to check out with their mobile phone.  Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Managing Mobility in the Workplace: Best Practices with 451 Research, HP and Kevin Benedict
Mobile Solutions, the Internet of Things, Code Halos and Enterprise Strategies, Part 1
Mobile Apps, Code Halos, the Sharing Economy and Trustonomics
Mobile Expert Interviews: Mocana's John Aisien

Webinars of Note (Recorded)

Rapidly extend any enterprise application to mobile devices without coding, APIs, or integration.
Virtualization ≠ Mobilization

Whitepapers of Note

A Comparison of the StarMobile MORPH Protocol vs. Traditional Remote Computing Protocols
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
StarMobile Transforms Enterprise Apps into Mobile Apps

************************************************************************
Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.

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