Welcome!

@CloudExpo Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, William Schmarzo, Pat Romanski

Related Topics: BlackBerry Developer, Java IoT, Mobile IoT, Linux Containers, Wearables, Release Management , @CloudExpo, @DXWorldExpo, @ThingsExpo

BlackBerry Developer: Article

Scott Jenson's Google #IoT Session @ThingsExpo

The Physical Web is an open standard so any device can broadcast a URL wirelessly and any device nearby can see and rank them

Internet of Things at Google

Scott Jenson leads a project called The Physical Web within the Chrome team at Google.

Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices.

Scott Jenson has been at the forefront of user interface design for over 25 years. He was the first member of the User Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface Guidelines and the original Newton. Following that he was Director of Product Design for Symbian, then managed the mobile UX group at Google and was Creative Director at frog design. Scott is now back at Google, on a quest to bridge the physical and digital worlds.

Exclusive Photo: Physical Web beacon prototype (pen for scale)

Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.

With millions of smart devices coming in the near future, are we really going to have millions of apps? People are already "app-fatigued." There will always be room for hero-apps like snapchat but do I really want an app for my smart suitcase? That jukebox in the corner? The bus stop I'm next to?

In his session at Internet of @ThingsExpo, Google's Scott Jenson will discuss how the Physical Web incorporates beacons that can be put in any small retail store, for example, so that every store now has "an app" for its customers.

The Physical Web is an open standard so any device can broadcast a URL wirelessly, so any phone/tablet/watch nearby can see and rank those devices. When the user taps on one, they just go to that web page. It's really that simple. It's about thinking small, enabling micro-information (what is in my prescription bottle) or micro interaction (can I buy a candy bar).

Explore Internet of @ThingsExpo Sponsorship & Exhibit Opportunities !

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Internet of @ThingsExpo 2014 Silicon Valley, November 4-6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading IoT industry players in the world.

The growth and success of Internet of Things will be on display at the upcoming Internet of @ThingsExpo conference and exhibition in Santa Clara, CA, November 4-6, 2014.

All main layers of the IoT ecosystem will be represented at the Internet of @ThingsExpo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


CloudEXPO Stories
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.
OpsRamp is an enterprise IT operation platform provided by US-based OpsRamp, Inc. It provides SaaS services through support for increasingly complex cloud and hybrid computing environments from system operation to service management. The OpsRamp platform is a SaaS-based, multi-tenant solution that enables enterprise IT organizations and cloud service providers like JBS the flexibility and control they need to manage and monitor today's hybrid, multi-cloud infrastructure, applications, and workloads, including Microsoft Azure. We are excited to partner with JBS and look forward to a long and successful relationship.
Apptio fuels digital business transformation. Technology leaders use Apptio's machine learning to analyze and plan their technology spend so they can invest in products that increase the speed of business and deliver innovation. With Apptio, they translate raw costs, utilization, and billing data into business-centric views that help their organization optimize spending, plan strategically, and drive digital strategy that funds growth of the business. Technology leaders can gather instant recommendations that result in up to 30% saving on cloud services. For more information, please visit www.Apptio.com.
The Master of Science in Artificial Intelligence (MSAI) provides a comprehensive framework of theory and practice in the emerging field of AI. The program delivers the foundational knowledge needed to explore both key contextual areas and complex technical applications of AI systems. Curriculum incorporates elements of data science, robotics, and machine learning-enabling you to pursue a holistic and interdisciplinary course of study while preparing for a position in AI research, operations, software or hardware development, or doctoral degree in a sector poised for explosive growth.
Industry after industry is under siege as companies embrace digital transformation (DX) to disrupt existing business models and disintermediate their competitor’s customer relationships. But what do we mean by “Digital Transformation”? The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data architectures, hyper-converged technologies, artificial intelligence, blockchain) to enhance products, processes, and business-decision making with customer, product and operational insights.