|By Sam Ganga||
|August 12, 2014 02:00 PM EDT||
Science fiction films abound that warn of machines taking control and wreaking havoc on the human race. "2001: A Space Odyssey," "War Games" and "I, Robot" are just a few of the titles that propose what might happen if we hand too much power over to intelligent, interconnected machines.
Decades after the first cautionary tale, the world's machines are more intelligent and more interconnected than even science fiction authors could have predicted. Machine to Machine (M2M) communication and the mobile revolution have led to the phenomenon of Big Data, an influx of structured and unstructured data at volumes and velocities never before heard of. The insightful analysis of all that data is proving to be a blessing to humanity, not the threat that many feared. M2M and Big Data Analytics can help reduce costs and create competitive advantage for a wide variety of businesses.
What Is M2M?
M2M refers to systems and technologies that make it possible for networked devices to exchange information and perform actions on their own, without (or with minimal) human intervention. Gathering sensor data from devices, analyzing it and using it to exercise more intelligent control can drive better outcomes. Everyday examples include:
Smart meters, coupled with predictive analytics, enable utility companies to predict demand patterns, automatically adjust to meet peak demand and avoid over-production when demand is low.
Remote medical sensors can monitor patients, remind them if they've forgotten their medications and alert doctors when intervention might be needed.
Smart buildings have sensors that can analyze environmental data to save energy and improve safety.
Traffic data from networked sensors can be analyzed to predict shifts in traffic patterns. Using this information to control traffic signals can actually prevent traffic jams, not just ease them.
Automated systems like GM's OnStar can alert emergency services when accidents occur, even when the humans involved aren't able to help themselves.
How M2M Came to Be
M2M didn't arrive on the scene overnight; as with anything else, it followed an evolutionary process. Back in the 1980s, Supervisory Control And Data Acquisition (SCADA) systems were introduced to enhance controls for electricity generation, transmission and distribution, and to improve monitoring and control for traffic and transportation systems. In the '90s, Wireless Sensor Networks were introduced to improve monitoring and control in many manufacturing and industrial systems. Wireless made it easier to monitor and control a broader range of devices but only supported limited, short-range connections.
When data modules were introduced in the mid-1990s and early 2000s that could communicate via cellular networks, a major leap forward occurred. These systems were used first to connect point of sale (POS) terminals, vehicle sensors and other remote monitoring and tracking systems, and then were further extended to automatic meter reading, security, elevator control, fleet management, vending and telemedicine.
M2M communication and applications have really exploded in diversity and number since the introduction of the Internet as a backbone for communication. Three major factors have combined to accelerate the recent growth in M2M:
- More data from more devices can be combined and analyzed more quickly due to advances in tools and technologies for big data analysis and predictive analytics. This enables machine-driven actions based on anticipated conditions - not just faster reaction times.
- The "everywhereness" of broadband networks, wireless and Internet has given rise to the Internet of Things (IoT) and has made it easier and cheaper than ever to connect devices. Assign an IP address to a device with Internet access and you can communicate with it anywhere in the world.
- Cheaper and smaller sensors, memory and processing power mean that more devices can be networked, and the devices themselves can be smarter.
M2M Now and in the Future
Gartner Inc. estimates that there are currently just under 30 billion connected devices and projects $309 billion in additional revenue for product and service suppliers by 2020 due to IoT. They also predict $1.9 trillion in total economic impact from improved productivity and cost savings, among other factors.
As an example of IoT's impact, Gartner turns its attention to data centers. The analyst firm predicts that IoT product and service suppliers will generate revenue exceeding $300 billion, mostly in services, by 2020.
How M2M Is Being Applied
With virtually every industry impacted, M2M's technology solutions applications are startling in their breadth and diversity. Machina Research points to benefits as varied as reduced energy costs, improved safety and security, and increased efficiency and faster response times for emergency services and national defense. Here are some examples:
In terms of how far along companies in key verticals are in implementing M2M initiatives, another recent study by Techpro Research offers some insight. Energy, IT and automotive top the list in current implementations, or plans to implement in the next 12 months, followed by Healthcare, Facility Management, Manufacturing and Retail.
M2M Success in the Marketplace
If businesses do thoughtful planning around how to use M2M to achieve their goals, opportunities to boost revenues, cut costs and more effectively serve customers are tremendous. A few recent examples include:
Retail - Nestlé Nespresso SA has equipped its coffee machines used in restaurants, hotels, offices and luxury retail boutiques to transmit operational and performance data from each machine to a cloud platform for tracking and analysis. The system tracks descaling and other maintenance procedures and alerts technical staff if servicing is required. The applications can also be used to remotely adjust water temperature and pressure. The system helps ensure that machines are maintained in excellent condition, that they produce the highest-quality coffee, cup after cup, and that customers are well supplied with their coffee of choice.
Transportation - The automotive industry and the U.S. Federal Government are embracing M2M. The US Department of Transportation recently conducted research that suggests that Vehicle to Vehicle (V2V) technology could prevent the majority of crashes involving two or more vehicles. Sensors can monitor speed and location of nearby vehicles, analyze risks and either warn drivers (near term) or take action on their own (longer term) to avoid accidents. The research could lead to a mandate to use V2V in the future.
Healthcare - Partnering with the University Teaching Hospitals of Grenoble and Toulouse, France Telecom R&D launched a project called "Gluconet" for managing diabetic patients remotely. A special instrument is used to periodically read patient glycemia data. This information gets transmitted automatically to the management center via mobile devices. The doctors can access the information over the Internet. Based on the analysis, doctors send medical advice to patients via SMS or voice messaging. The key advantage here is that both patients and doctors are alerted of any complications well before they become life-threatening.
Consumer - Lexmark, a provider of printing and imaging products, software, solutions and services, deployed M2M for more effective customer servicing. Lexmark uses M2M to collect data from millions of printers. The company analyzes the data to streamline its products to serve customers better, increase revenues and reduce operational costs.
Facilities Management - Commercial real estate services firm Jones Lang LaSalle (JLL) deployed an M2M system called IntelliCommand to collect data from building systems for security and protection against heating, cooling or fire incidents. Information collected by remote sensors is transmitted to a cloud-hosted system for in-depth analysis. When sensors collect data that strays outside of established parameters, alarms are relayed to a control center to alert managers. JLL's pilot installation with four sites enabled clients to cut costs by 15-20 percent. The real estate giant is now extending its deployment to 76 buildings.
How to Begin the Process
M2M possibilities for some organizations are self-evident. An equipment manufacturer might see an opportunity to leverage machine data to provide better service and build loyalty. Another might see an opportunity to add value that can be monetized. Some companies might find themselves threatened by competitors who have already started using M2M to gain advantage. But it's not so cut and dried for some businesses. The "M2M Opportunity Matrix" shown here offers some structure that can be used to think about M2M and identify opportunities that can improve business performance.
Listed across the top of the Matrix are possible business objectives. This isn't an exhaustive list, but you could do a lot of good for your business by finding ways to reduce cost, increase revenue or add value.
Options related to data sources are listed down the left side. Your organization might already have a large database of information that's coming in from POS systems or manufacturing control systems or some other source - Data In-Hand. But maybe you haven't figured out what to do with the information yet. There might be additional data that you could be collecting from existing "sensors" - New Data from Existing Sources. Or there might be new data that you could access with new sensors, or by sourcing from outside your company - New Data from New Sources. Probably, the data you already have in hand is going to be the easiest to tap into to achieve business objectives. But some opportunities might be so valuable that it's worth deploying new sensors to gather new data.
There's a potential M2M opportunity at the juncture of each business objective and data source. So, do some brainstorming. Start the process by thinking of how to leverage different data sources to achieve various business objectives. It can go in a lot of directions from there.
Alternatively, an experienced data consultant can help you look objectively at your situation and help you to identify low-hanging fruit or the really game-changing opportunities that could deliver more transformative results. There are a lot of right answers. The best thing is to get started.
Making the Most of M2M
It turns out that, so far at least, all those cautionary tales about intelligent machines have proven untrue. In fact, interconnected machines and the data they generate are improving the ways we live and do business. Smarter systems that don't need to rely on slower human input and that can more quickly adapt as needed are the upshot of M2M. Even now we are seeing incredible innovations like remote glucose monitoring, more efficient printing and safer buildings. And that's only the beginning. At the risk of imitating sci fi writers who were a bit off-base, we hesitate to predict what other life-enhancing technologies powered by M2M are on the horizon.
You, meanwhile, should not hesitate to take part in the M2M revolution. If you wait for someone else to figure out how to best leverage M2M, you are likely to lose market share or lose the opportunity altogether. It may seem overwhelming to know where to start; if that's the case, work with a data consultant who can help create a plan. Don't let the intelligent machines outsmart you.
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
Oct. 31, 2014 07:15 PM EDT Reads: 2,100
As cloud gives an opportunity to businesses to buy services externally - how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, will provide answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He will also tell us everything about Intercloud and Cisco investment on it.
Oct. 31, 2014 07:00 PM EDT Reads: 986
Can we look to the paradigm of cloud computing from a completely different perspective? In his General Session at 15th Cloud Expo, Gundars Kulups, Sales Director at DEAC, will discuss what we can learn from our dining habits when choosing a cloud solution. Gundars Kulups is Sales Director at DEAC, full service data center operator. An IT expert, he specializes in European countries and has worked in the IT industry since 1992. He graduated from Riga Technical University (RTU) in Latvia and com...
Oct. 31, 2014 07:00 PM EDT Reads: 869
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
Oct. 31, 2014 06:30 PM EDT Reads: 973
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 31, 2014 06:30 PM EDT Reads: 2,168
SYS-CON Events announced today that Parasoft will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. For 27 years, Parasoft has researched and developed software solutions that help organizations deliver defect-free software efficiently. By integrating Development Testing, API/cloud/SOA/composite app testing, and service virtualization, we reduce the time, effort, and cost of delivering secur...
Oct. 31, 2014 05:00 PM EDT Reads: 1,101
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
Oct. 31, 2014 04:00 PM EDT Reads: 1,596
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Oct. 31, 2014 03:00 PM EDT Reads: 1,953
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, will describe an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-devic...
Oct. 31, 2014 02:00 PM EDT Reads: 1,822
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based appl...
Oct. 31, 2014 01:30 PM EDT Reads: 2,167
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Oct. 31, 2014 01:00 PM EDT Reads: 1,903
Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Founded in 2001 at WPI, Dyn’s global presence services more than four million enterprise, small business and personal customers.
Oct. 31, 2014 01:00 PM EDT Reads: 2,010
IBM and Tencent Cloud signed a business cooperation memorandum to collaborate on providing public cloud with Software-as-a-Service solutions for industries. Both parties agreed to focus on emerging small and medium enterprises in the smarter cities and smarter healthcare industries as well as other fields. This will enable these industries to utilize mobile, cloud computing and big data tools to transform internal processes and operations, thus achieving cloud transformation in the era of mobili...
Oct. 31, 2014 11:58 AM EDT Reads: 804
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
Oct. 31, 2014 11:00 AM EDT Reads: 1,992
European data center operator DEAC is the largest in the Baltics. The activities are orientated to provide data center services and IT outsourcing on Eurasia and America scale in order to create the primary or backup or additional data center for customer in the EU, to protect its business and, most importantly, reduce costs up to 40% within 3-5 years. DEAC is an IT outsourcing services and solutions company whose highly experienced and qualified employees offer various groups of services and...
Oct. 31, 2014 09:45 AM EDT Reads: 2,293
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Oct. 31, 2014 09:00 AM EDT Reads: 2,338
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
Oct. 31, 2014 09:00 AM EDT Reads: 3,380
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
Oct. 31, 2014 09:00 AM EDT Reads: 1,407
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
Oct. 31, 2014 08:45 AM EDT Reads: 1,993
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Oct. 30, 2014 07:00 PM EDT Reads: 1,622