Welcome!

Cloud Expo Authors: Elizabeth White, Torben Andersen, Jason Bloomberg, Liz McMillan, Jackie Kahle

Blog Feed Post

Predictions for VMWorld 2014

Major industry events are a great venue for companies to make announcements and communicate important market and product information. As the 2014 version of VMWorld fast approaches, what might we hear more about? Here are five predictions.

NSX customers will be on display

Industry chatter since the Nicira acquisition has been focused on NSX adoption (or lack thereof). When VMWare bought Nicira, they knew they were buying a nascent technology that had yet to gain traction. That said, they understood that the underlying technology both solved a current problem and could be applied to different problem spaces over time. But after dropping a cool billion, it is time to start naming customers.

Pressure will be even higher after Cisco pointed out more than 580 adopters of its ACI offering (though that number refers to Nexus 9k adoption, not the full APIC vision). Expectations are that NSX will account for $100M in revenue this year, so adoption must be strong. Additionally, VMWare has indicated that NSX would get a separate earnings  call out in the next 2 years. To be called out, it would likely have to account for around 10% of earnings, which would put mid-term growth estimates in the $500M range. If that is going to come true, we should expect a lot of customers to be joining VMWare cohorts on big stages to talk about how NSX has transformed their business.

It will be interesting to see if some of the channel education efforts that have been ongoing will translate into network virtualization certifications that mirror the more traditional networking certification tracks. It wasn’t that long ago that VMWare considered selling around the network teams. It appears they have returned to the networking teams, and this would be a natural addition to their NSX sales efforts.

Overlays and Underlays unite

The biggest hurdle to adoption for overlays is that their existence is predicated on a functional underlay. This means that VMWare is dependent on those pesky hardware guys getting their acts together. It wouldn’t be surprising to see a number of hardware vendors announce the next phase in cooperation with VMWare. Arista and VMWare have already announced the first of these, but others are likely in the works.

But what exactly will these partnerships look like?

The first wave of announcements was essentially VTEP support without a lot of talk about management. I would expect announcements to be more focused on management. Orchestration, policy definition, and policy enforcement will all be interesting additions. Additionally, there will likely be more direct tie-ins to vCenter. This might seem small, but if you believe that there is going to be a war over the point of control in the network, this is important. If control gets consolidated on vCenter, it pulls VMWare closer to the point of monetization in a world where hardware converges on a small number of reference designs.

Overlays expand

This is kind of a cheap prediction since VMWare has blogged about this extensively on their unbranded Network Heresy blog, but I expect to see more information come out about how NSX can provide distributed firewall capability. If the majority of traffic in a datacenter is east-west, you don’t necessarily want to shunt all that traffic through huge firewalls. Virtual firewalls tied to the VXLAN tunnels makes a lot of sense. And these would be managed through the NSX, strengthening VMWare’s hold on the point of control.

But this particular architecture is really only part of a broader security push that will include streamlined datacenter operations (vCOPS), policy (across network, virtualized storage, and applications), and probably additional emphasis on vTAP (F5, Palo Alto, etc).

Virtualization is taking over more workloads

In 2012, VMWare released vCloud 5.1 with a focus on better cloud operational capabilities to help make this the foundational layer of a cloud-centric Data Center. In 2013 they followed up with vCloud 5.5 which included vSphere HA support to encompass business critical workloads, and Big Data extensions to help drive adoption of applications such as Map/Reduce within the software-defined data center. They also introduced their vCloud Hybrid service with key features to help drive development of new applications using CloudFoundry with transparent deployment across public and private clouds.

Most likely this year we’ll see a new vCloud Suite (maybe 6.0?) with additional features and capabilities that allow Enterprises to best encompass more workload types and to help drive ease of operational management of existing workloads across both private and public cloud infrastructure. WE are unlikely to see one big new capability, but instead a lot of smaller features and capabilities that continue to push the ability of vCloud to become a homogeneous layer for infrastructure management in the data center, regardless of workload type.

vCloud Hybrid services to include Big Data as a service, and perhaps new service offerings/locations

VMWare introduced the vCloud Hybrid service last year and announced 3 service locations in the US (and later followed up with a location in Japan) leveraging partner Savvis. Potentially they broaden their partnerships across to other data center providers and more international locations, and increase the ability for collocated private data centers to be interconnected into the hybrid service.

Pivotal supports an increasing number of ready-to-use applications for Big Data. Look for VMware to support these in their vCloud Hybrid service so that customers can easily move big data workloads back and forth between private and public cloud (Pivotal) and leverage the vCloud Hybrid service for just-in-time capacity expansion. We could see customer participation here as well, with GE’s efforts around their Industrial Internet as a possible inclusion.

And here is a bonus prediction: I expect to hear a lot more about the group-based policy work coming out of Congress. While it is too early to see product announcements in this space, policy expression is beginning to take a bigger role in the industry agenda. A common way of expressing policy will make some of the heterogeneous architectures that people hope for more likely. It also creates a stronger connection between networking and orchestration frameworks like OpenStack. 

I don’t actually know if all or even any of these will be true. But regardless, VMWorld is always a fun show with lots to learn. For people who are curious what Plexxi is up to, make like a jet and find us on the show floor in booth 747.

[Today’s fun fact: One 747 wing would accommodate the total living space of four 3-bedroom/2-bath single residence homes (1,375 square feet each).]

The post Predictions for VMWorld 2014 appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@CloudExpo Stories
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.