Click here to close now.

Welcome!

@CloudExpo Authors: Pat Romanski, Carmen Gonzalez, Elizabeth White, Tom Lounibos, Wayne Lam

Blog Feed Post

Predictions for VMWorld 2014

Major industry events are a great venue for companies to make announcements and communicate important market and product information. As the 2014 version of VMWorld fast approaches, what might we hear more about? Here are five predictions.

NSX customers will be on display

Industry chatter since the Nicira acquisition has been focused on NSX adoption (or lack thereof). When VMWare bought Nicira, they knew they were buying a nascent technology that had yet to gain traction. That said, they understood that the underlying technology both solved a current problem and could be applied to different problem spaces over time. But after dropping a cool billion, it is time to start naming customers.

Pressure will be even higher after Cisco pointed out more than 580 adopters of its ACI offering (though that number refers to Nexus 9k adoption, not the full APIC vision). Expectations are that NSX will account for $100M in revenue this year, so adoption must be strong. Additionally, VMWare has indicated that NSX would get a separate earnings  call out in the next 2 years. To be called out, it would likely have to account for around 10% of earnings, which would put mid-term growth estimates in the $500M range. If that is going to come true, we should expect a lot of customers to be joining VMWare cohorts on big stages to talk about how NSX has transformed their business.

It will be interesting to see if some of the channel education efforts that have been ongoing will translate into network virtualization certifications that mirror the more traditional networking certification tracks. It wasn’t that long ago that VMWare considered selling around the network teams. It appears they have returned to the networking teams, and this would be a natural addition to their NSX sales efforts.

Overlays and Underlays unite

The biggest hurdle to adoption for overlays is that their existence is predicated on a functional underlay. This means that VMWare is dependent on those pesky hardware guys getting their acts together. It wouldn’t be surprising to see a number of hardware vendors announce the next phase in cooperation with VMWare. Arista and VMWare have already announced the first of these, but others are likely in the works.

But what exactly will these partnerships look like?

The first wave of announcements was essentially VTEP support without a lot of talk about management. I would expect announcements to be more focused on management. Orchestration, policy definition, and policy enforcement will all be interesting additions. Additionally, there will likely be more direct tie-ins to vCenter. This might seem small, but if you believe that there is going to be a war over the point of control in the network, this is important. If control gets consolidated on vCenter, it pulls VMWare closer to the point of monetization in a world where hardware converges on a small number of reference designs.

Overlays expand

This is kind of a cheap prediction since VMWare has blogged about this extensively on their unbranded Network Heresy blog, but I expect to see more information come out about how NSX can provide distributed firewall capability. If the majority of traffic in a datacenter is east-west, you don’t necessarily want to shunt all that traffic through huge firewalls. Virtual firewalls tied to the VXLAN tunnels makes a lot of sense. And these would be managed through the NSX, strengthening VMWare’s hold on the point of control.

But this particular architecture is really only part of a broader security push that will include streamlined datacenter operations (vCOPS), policy (across network, virtualized storage, and applications), and probably additional emphasis on vTAP (F5, Palo Alto, etc).

Virtualization is taking over more workloads

In 2012, VMWare released vCloud 5.1 with a focus on better cloud operational capabilities to help make this the foundational layer of a cloud-centric Data Center. In 2013 they followed up with vCloud 5.5 which included vSphere HA support to encompass business critical workloads, and Big Data extensions to help drive adoption of applications such as Map/Reduce within the software-defined data center. They also introduced their vCloud Hybrid service with key features to help drive development of new applications using CloudFoundry with transparent deployment across public and private clouds.

Most likely this year we’ll see a new vCloud Suite (maybe 6.0?) with additional features and capabilities that allow Enterprises to best encompass more workload types and to help drive ease of operational management of existing workloads across both private and public cloud infrastructure. WE are unlikely to see one big new capability, but instead a lot of smaller features and capabilities that continue to push the ability of vCloud to become a homogeneous layer for infrastructure management in the data center, regardless of workload type.

vCloud Hybrid services to include Big Data as a service, and perhaps new service offerings/locations

VMWare introduced the vCloud Hybrid service last year and announced 3 service locations in the US (and later followed up with a location in Japan) leveraging partner Savvis. Potentially they broaden their partnerships across to other data center providers and more international locations, and increase the ability for collocated private data centers to be interconnected into the hybrid service.

Pivotal supports an increasing number of ready-to-use applications for Big Data. Look for VMware to support these in their vCloud Hybrid service so that customers can easily move big data workloads back and forth between private and public cloud (Pivotal) and leverage the vCloud Hybrid service for just-in-time capacity expansion. We could see customer participation here as well, with GE’s efforts around their Industrial Internet as a possible inclusion.

And here is a bonus prediction: I expect to hear a lot more about the group-based policy work coming out of Congress. While it is too early to see product announcements in this space, policy expression is beginning to take a bigger role in the industry agenda. A common way of expressing policy will make some of the heterogeneous architectures that people hope for more likely. It also creates a stronger connection between networking and orchestration frameworks like OpenStack. 

I don’t actually know if all or even any of these will be true. But regardless, VMWorld is always a fun show with lots to learn. For people who are curious what Plexxi is up to, make like a jet and find us on the show floor in booth 747.

[Today’s fun fact: One 747 wing would accommodate the total living space of four 3-bedroom/2-bath single residence homes (1,375 square feet each).]

The post Predictions for VMWorld 2014 appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@CloudExpo Stories
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
"The idea of polyglot persistence is you have to apply the right database for the job - you always have to have many different databases in play. We offer that whole system as a service," explained Raj Singh, Developer Advocate for IBM Cloud Data Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI In...
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal. CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that WHOA.com, an ISO 27001 Certified secure cloud computing company, participated as “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which took place June 9-11, 2015, at the Javits Center in New York City, NY. WHOA.com is a leader in next-generation, ISO 27001 Certified secure cloud solutions. WHOA.com offers a comprehensive portfolio of best-in-class cloud services for business including Infrastructure as a Service (IaaS), Secure Cloud Desk...