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@CloudExpo Authors: Liz McMillan, Elizabeth White, Pat Romanski, Peter Silva, Yeshim Deniz

Related Topics: @CloudExpo, Mobile IoT, Agile Computing, @BigDataExpo

@CloudExpo: Article

SendGrid Named "Exhibitor" of Cloud Expo Silicon Valley

SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub

SYS-CON Events announced today that SendGrid will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

Contact @SendGrid for your FREE @CloudExpo pass.

Founded in 2009, after graduating from the TechStars program, SendGrid has developed a cloud based service that solves the challenge of email delivery by delivering emails on behalf of companies. SendGrid eliminates the complexity of sending email, saving time and money, while providing reliable delivery to the inbox. With over a decade of thought-leadership backed by a stellar record of delivering email, SendGrid is climbing to new heights.

Jim Franklin is the CEO of SendGrid, Inc., a Foundry-backed infrastructure applications company. Prior to his tenure with SendGrid, Jim was the Vice President of Enterprise Performance Management and the General Manager of the Crystal Ball Global Business Unit of Oracle Corporation.

SenGrid Blog: JSON Web Tokens (Again!) and Koa.js
by Yamil Asusta

A few weeks ago, I wrote about using JSON Web Tokens (JWT) as an alternative method of authentication using Go. The post itself contains a basic explanation about JWT and some links for content. In this post, I want to cover pretty much the same things using Koa, a new framework for Node.js.

Koa is mostly a middleware framework which uses generators (only available under the Harmony flag) to control the flow of requests. The reason I mention that it’s a middleware framework is because it doesn’t come with most of the things you would expect a framework to provide, such as routing, body parsers, etc. However, when it comes to middleware, Koa is baller. [continued]

How the Data Science of Email is Solving Today’s Business Problems

There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data

Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics.

SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers - adding up to over 50 Billion useful events every month. While SendGrid data covers only about 2% of all non-spam email activity in the world, it gives SendGrid a unique snapshot of email activity spanning from the senders to the recipients and inbox providers like gmail and yahoo. To cope with data of this scale SendGrid has designed and implemented custom data structures to store 10s of billions of items in memory on a single commodity machine.

In his session at 15th Cloud Expo, Aaron Beach, Senior Data Scientist at SendGrid, will discuss how SendGrid has used technologies like this to predict recipient behavior and improve sender deliverability at minimal cost per email.

He will share his research based on analysis of billions of email interactions:

  • The data we collect: Email activity and SMTP events
  • The problems we solve: Predicting recipient engagement
  • The data structure we use: Combinatorial Bloom Filters

Through a deep dive into back-end email systems, data scientists can profile inbox behaviors to learn how to reduce spam complaints, increase delivery and improve recipient engagement.

Speaker Bio:
Aaron Beach is a data scientist with experience in email services, energy systems, privacy, social networks, mobile apps, natural language processing, recommendation systems and Big Data. He has a PhD in Computer Science and has published over 25 research papers.

Cloud Expo's giant Silicon View billboard, on Highway 101 in the heart of Silicon Valley, is viewed by more than 1.3 million motorists per week

The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location.

The show now has three tracks devoted exclusively to the IoT (with WebRTC present in one of the tracks), a full single track focusing on Big Data, and a two-track DevOps Summit, in addition to four tracks devoted exclusively to Cloud Computing in the enterprise.

Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.

With Cloud Computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.

Attend Cloud Expo Nov 4-6, at the Santa Clara Convention Center, CA. Craft your own custom experience. Learn the latest from the world's best technologists. Find the vendors you want and put them to the test.

15th Cloud Expo Expanded Conference Program

Cloud Expo
Track 1: Enterprise Cloud Adoption
Track 2: APM, Cloud and Hot Topics
Track 3: Cloud APIs & Business
Track 4: Cloud Security - Mobility

Big Data Expo
Track 5: Big Data/Analytics

Track 6: Consumer IoT
Track 7: Enterprise IoT
Track 8: IoT Developer & WebRTC

DevOps Summit
Track 1: "Dev" Developer Focus
Track 2: "Ops" Operations Focus

More than 150 all-star faculty members will discuss the hottest technology topics in November. In addition to the expanded APM and API coverage, Cloud Expo Silicon Valley will offer a variety of Linux containers and Docker sessions.

DevOps Summit at Cloud Expo also doubled its content from June, in two full simultaneous tracks for three days.

Tracks and topics for DevOps Summit at Cloud Expo will include:

  • Application delivery
  • ROI and business value
  • Site reliability
  • Continuous delivery
  • Kanban, Scrum, and Agile
  • Continuous integration
  • Release scalability
  • Continuous release
  • Service virtualization
  • Operational monitoring
  • Capacity management
  • Load testing
  • Quality assurance
  • Manager and exec support
  • Release automation
  • Cultural change
  • Breaking down IT silos
  • Cloud development
  • Cloud platforms
  • Test automation
  • Teaming
  • Application security
  • API management
  • Identity and access
  • Audit and control
  • DevOps and ITIL, ISO, Six Sigma, COBIT
  • Mobile DevOps
  • DevOps for legacy systems
  • Software-defined servers
  • Network automation
  • Server automation
  • Configuration automation
  • Continuous support
  • DevOps anti-patterns
  • Enterprise DevOps
  • DevOps system architecture
  • IT orchestration
  • Containerization
  • DevOps skills and training
  • WebOps, CloudOps, ChatOps, NoOps
  • Change management

Tracks and topics for Internet of @ThingsExpo will include:

Consumer IoT & Wearables

  • Wearables
  • Smart Appliances
  • Smart Cars
  • Smartphones 2.0
  • Smart Travel
  • Personal Fitness
  • Health Care
  • Personalized Marketing
  • Customized Shopping
  • Personal Finance
  • The Digital Divide
  • Mobile Cash & Markets
  • Games & the IoT
  • The Future of Education
  • Virtual Reality

Enterprise IoT

  • The Business Case for IoT
  • Smart Grids
  • Smart Cities
  • Smart Transportation
  • The Smart Home
  • M2M
  • Authentication/Security
  • Wiring the IoT
  • The Internet of Everything
  • Digital Transformation of Enterprise IT
  • Agriculture
  • Transportation
  • Manufacturing
  • Local & State Government
  • Federal Government

IoT Developers

  • Eclipse Foundation
  • Cloud Foundry
  • Linux Containers
  • Node-Red
  • Open Source Hardware
  • AJAX and the IoT
  • Leveraging SOA
  • Multi-Cloud IoT
  • Evolving Standards
  • WebSockets
  • Security & Privacy Protocols
  • GPS & Proximity Services
  • Bluetooth/RFID/etc.
  • XMPP
  • Nest Labs

Sponsorship Opportunities
for Cloud Expo
® 2014 Silicon Valley
Cloud Expo® 2014 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at), or by phone 201 802-3021.

Early Bird Registration Options
for Cloud Expo
® 2014 Silicon Valley
Cloud Expo® delegates can pre-register for Cloud Expo® Silicon Valley with Early Bird savings here.

About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream at - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (, Big Data Expo (, Virtualization Conference & Expo (, DevOps Summit (, Internet of @ThingsExpo (, SDDC Expo (, WebRTC Summit (, Government IT Conference & Expo (, Cloud Computing Bootcamp (, and UlitzerLive! New Media Conference & Expo (

Cloud Expo® is a registered trademark of Cloud Expo, Inc.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

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