Welcome!

@CloudExpo Authors: Leon Adato, Liz McMillan, Mamoon Yunus, Pat Romanski, Elizabeth White

Related Topics: @CloudExpo, Mobile IoT, Agile Computing, @BigDataExpo

@CloudExpo: Article

SendGrid Named "Exhibitor" of Cloud Expo Silicon Valley

SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub

SYS-CON Events announced today that SendGrid will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

Contact @SendGrid for your FREE @CloudExpo pass.

Founded in 2009, after graduating from the TechStars program, SendGrid has developed a cloud based service that solves the challenge of email delivery by delivering emails on behalf of companies. SendGrid eliminates the complexity of sending email, saving time and money, while providing reliable delivery to the inbox. With over a decade of thought-leadership backed by a stellar record of delivering email, SendGrid is climbing to new heights.

Jim Franklin is the CEO of SendGrid, Inc., a Foundry-backed infrastructure applications company. Prior to his tenure with SendGrid, Jim was the Vice President of Enterprise Performance Management and the General Manager of the Crystal Ball Global Business Unit of Oracle Corporation.

SenGrid Blog: JSON Web Tokens (Again!) and Koa.js
by Yamil Asusta

A few weeks ago, I wrote about using JSON Web Tokens (JWT) as an alternative method of authentication using Go. The post itself contains a basic explanation about JWT and some links for content. In this post, I want to cover pretty much the same things using Koa, a new framework for Node.js.

Koa is mostly a middleware framework which uses generators (only available under the Harmony flag) to control the flow of requests. The reason I mention that it’s a middleware framework is because it doesn’t come with most of the things you would expect a framework to provide, such as routing, body parsers, etc. However, when it comes to middleware, Koa is baller. [continued]

How the Data Science of Email is Solving Today’s Business Problems

There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data

Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics.

SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers - adding up to over 50 Billion useful events every month. While SendGrid data covers only about 2% of all non-spam email activity in the world, it gives SendGrid a unique snapshot of email activity spanning from the senders to the recipients and inbox providers like gmail and yahoo. To cope with data of this scale SendGrid has designed and implemented custom data structures to store 10s of billions of items in memory on a single commodity machine.

In his session at 15th Cloud Expo, Aaron Beach, Senior Data Scientist at SendGrid, will discuss how SendGrid has used technologies like this to predict recipient behavior and improve sender deliverability at minimal cost per email.

He will share his research based on analysis of billions of email interactions:

  • The data we collect: Email activity and SMTP events
  • The problems we solve: Predicting recipient engagement
  • The data structure we use: Combinatorial Bloom Filters

Through a deep dive into back-end email systems, data scientists can profile inbox behaviors to learn how to reduce spam complaints, increase delivery and improve recipient engagement.

Speaker Bio:
Aaron Beach is a data scientist with experience in email services, energy systems, privacy, social networks, mobile apps, natural language processing, recommendation systems and Big Data. He has a PhD in Computer Science and has published over 25 research papers.


Cloud Expo's giant Silicon View billboard, on Highway 101 in the heart of Silicon Valley, is viewed by more than 1.3 million motorists per week

The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location.

The show now has three tracks devoted exclusively to the IoT (with WebRTC present in one of the tracks), a full single track focusing on Big Data, and a two-track DevOps Summit, in addition to four tracks devoted exclusively to Cloud Computing in the enterprise.

Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.

With Cloud Computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.

Attend Cloud Expo Nov 4-6, at the Santa Clara Convention Center, CA. Craft your own custom experience. Learn the latest from the world's best technologists. Find the vendors you want and put them to the test.

15th Cloud Expo Expanded Conference Program

Cloud Expo
Track 1: Enterprise Cloud Adoption
Track 2: APM, Cloud and Hot Topics
Track 3: Cloud APIs & Business
Track 4: Cloud Security - Mobility

Big Data Expo
Track 5: Big Data/Analytics

@ThingsExpo
Track 6: Consumer IoT
Track 7: Enterprise IoT
Track 8: IoT Developer & WebRTC

DevOps Summit
Track 1: "Dev" Developer Focus
Track 2: "Ops" Operations Focus

More than 150 all-star faculty members will discuss the hottest technology topics in November. In addition to the expanded APM and API coverage, Cloud Expo Silicon Valley will offer a variety of Linux containers and Docker sessions.

DevOps Summit at Cloud Expo also doubled its content from June, in two full simultaneous tracks for three days.

Tracks and topics for DevOps Summit at Cloud Expo will include:

  • Application delivery
  • ROI and business value
  • Site reliability
  • Continuous delivery
  • Kanban, Scrum, and Agile
  • Continuous integration
  • Release scalability
  • Continuous release
  • Service virtualization
  • Operational monitoring
  • Capacity management
  • Load testing
  • Quality assurance
  • Manager and exec support
  • Release automation
  • Cultural change
  • Breaking down IT silos
  • Cloud development
  • Cloud platforms
  • Test automation
  • Teaming
  • Application security
  • API management
  • Identity and access
  • Audit and control
  • DevOps and ITIL, ISO, Six Sigma, COBIT
  • Mobile DevOps
  • DevOps for legacy systems
  • Software-defined servers
  • Network automation
  • Server automation
  • Configuration automation
  • Continuous support
  • DevOps anti-patterns
  • Enterprise DevOps
  • DevOps system architecture
  • IT orchestration
  • Containerization
  • DevOps skills and training
  • WebOps, CloudOps, ChatOps, NoOps
  • Change management

Tracks and topics for Internet of @ThingsExpo will include:

Consumer IoT & Wearables

  • Wearables
  • Smart Appliances
  • Smart Cars
  • Smartphones 2.0
  • Smart Travel
  • Personal Fitness
  • Health Care
  • Personalized Marketing
  • Customized Shopping
  • Personal Finance
  • The Digital Divide
  • Mobile Cash & Markets
  • Games & the IoT
  • The Future of Education
  • Virtual Reality

Enterprise IoT

  • The Business Case for IoT
  • Smart Grids
  • Smart Cities
  • Smart Transportation
  • The Smart Home
  • M2M
  • Authentication/Security
  • Wiring the IoT
  • The Internet of Everything
  • Digital Transformation of Enterprise IT
  • Agriculture
  • Transportation
  • Manufacturing
  • Local & State Government
  • Federal Government

IoT Developers

  • Eclipse Foundation
  • Cloud Foundry
  • Linux Containers
  • Node-Red
  • Open Source Hardware
  • AJAX and the IoT
  • Leveraging SOA
  • Multi-Cloud IoT
  • Evolving Standards
  • WebSockets
  • Security & Privacy Protocols
  • GPS & Proximity Services
  • Bluetooth/RFID/etc.
  • XMPP
  • Nest Labs

Sponsorship Opportunities
for Cloud Expo
® 2014 Silicon Valley
Cloud Expo® 2014 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

Early Bird Registration Options
for Cloud Expo
® 2014 Silicon Valley
Cloud Expo® delegates can pre-register for Cloud Expo® Silicon Valley with Early Bird savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (www.CloudComputingExpo.com), Big Data Expo (http://BigDataExpo.net), Virtualization Conference & Expo (www.VirtualizationConference.com), DevOps Summit (http://DevOpsSummit.sys-con.com), Internet of @ThingsExpo (http://www.ThingsExpo.com), SDDC Expo (http://SDDCExpo.sys-con.com), WebRTC Summit (http://WebRTCSummit.net), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo® is a registered trademark of Cloud Expo, Inc.

More Stories By Pat Romanski

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, d...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Connecting to major cloud service providers is becoming central to doing business. But your cloud provider’s performance is only as good as your connectivity solution. Massive Networks will place you in the driver's seat by exposing how you can extend your LAN from any location to include any cloud platform through an advanced high-performance connection that is secure and dedicated to your business-critical data. In his session at 21st Cloud Expo, Paul Mako, CEO & CIO of Massive Networks, wil...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are m...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, presented an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He then expounded on the industry issues he frequently came up against as an analyst, and ...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.