|By Brian Lavallée||
|August 28, 2014 07:00 PM EDT||
Unpredictable Cloud Traffic Can Cast a Shadow on a Metro Network
User obsession with digital information shows no signs of abating. As users create, share, and consume content, network traffic volume goes up, growing an average of 30 to 50 percent annually. The increased adoption of cloud technology has made round-the-clock access to content easy.
However, connecting users to content is not just about volume. Bandwidth is driven by applications, which have changed how, when, and where bandwidth is created, used, generated, and originated, making it far less predictable and much harder to manage. The following eight examples show how unpredictable traffic impacts the metro network.
1. Popular video content release
Netflix is the biggest single driver of traffic on the Internet, accounting for 34.2 percent of all downstream usage during primetime hours. The company's new business model of appealing to binge viewers by releasing entire seasons of programs at the same time creates tremendous traffic spikes. Sixteen percent of Netflix subscribers streamed at least one episode on the day Season 2 of House of Cards was released.
2. Mobile handset apps
With an installed base of more than 600 million devices, network operators need to be prepared for Apple's iOS upgrades or suffer from the deluge. Over 50 percent of Apple device users upgraded their device to iOS 7 within two to three days of its release, with 30 percent upgrading within the first day. One study showed that 22 percent of capable devices upgraded to iOS 7 within 10 hours of release. At nearly 1GB per install, each upgrade sucked up bandwidth quickly. Upgrades are predictable, but the traffic from users learning about new features, posting opinions in online forums, or uploading HD how-to videos can increase traffic for days or weeks.
3. 24-hour news cycle
While TV is still the primary news source for consumers, a growing number - currently 28 percent of those under 50 in the U.S. - turn to the Internet for breaking news. Global news coverage of events such as political upheavals, sporting events, or natural disasters is viewed online instantly by billions. To serve the 24-hour news cycle, data is pulled off servers around the world and around the corner, creating geographic unpredictability.
4. Viral videos
Who could have predicted that a Korean singer would rack up two billion YouTube views? This milestone set by "Gangnam Style" is not the only time a viral video has jammed up networks. Ylvis' "The Fox (What Does the Fox Say?)," Jean Claude Van Damme's "Epic Split," or even kitten antics demonstrate that viewers' interests and demand windows are unpredictable. HD is the preferred format for viral reposting, forwarding, and copy-catting. Viewing statistics for highly social videos differ from those for non-viral videos; viral videos tend to peak more sharply and drop off more rapidly.
5. The shift from standard-definition to HD television
HD needs more bandwidth to stream content. YouTube now allows videos to be posted in HD; every minute, 48 hours' worth of video is uploaded to the service. HD will soon be replaced by 4K, which has four times the pixels of today's 1080-pixel HD, creating even more exponential bandwidth growth (Netflix recommends a 25 Mb/s connection for that service).
6. End-user devices
245.4 million tablets will ship worldwide in 2014, along with 1.4 billion smartphones. Due to their limited storage capacity, these devices require network connectivity to deliver full enjoyment to their users by pulling content, video, and games out of data centers. The more powerful these devices become, the more bandwidth they use. Studies have shown that traffic originating from tablets and mobile phones is growing annually by 104 and 79 percent, respectively.
7. Internet of Things
Everything from jet engines to refrigerators is joining the Internet of Things, pushing networks to the brink. In a new Boeing 747, almost every part of the plane is connected to the Internet, recording and, in some cases, sending continuous streams of data about its status. General Electric Co. has said that in a single flight, one of its jet engines generates half a terabyte of data.
8. End-user mobility
Devices are highly portable and change traffic patterns throughout the day. To manage the traffic, service provider networks are becoming larger and more complex. Traditionally, service providers built out networks by adding more and bigger routers; because this traffic is unpredictable, networks are often overprovisioned to handle unforeseen spikes. With this approach, networks are not getting smarter as they grow. Instead, they are becoming more complex and power- and space-hungry, causing data centers and central offices to run out of both physical space and electrical capacity. In many facilities, new equipment cannot be added unless something is removed first - there is just nowhere to put it or plug it in.
Announcing @TelecomReseller Named “Media Sponsor” of @CloudExpo Silicon Valley | #IoT #Cloud #BigData
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 31, 2016 09:30 AM EDT Reads: 1,085
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aug. 31, 2016 09:00 AM EDT Reads: 1,012
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 31, 2016 09:00 AM EDT Reads: 935
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 31, 2016 09:00 AM EDT Reads: 506
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 31, 2016 08:45 AM EDT Reads: 922
StarNet Adds Secure Remote Linux and Unix Desktops to X-Win32 | @CloudExpo @XWin32 #Cloud #Linux #Security
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Aug. 31, 2016 08:30 AM EDT Reads: 912
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 31, 2016 07:45 AM EDT Reads: 985
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 31, 2016 07:45 AM EDT Reads: 958
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 31, 2016 04:45 AM EDT Reads: 2,312
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 31, 2016 02:45 AM EDT Reads: 1,898
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 31, 2016 02:15 AM EDT Reads: 2,295
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 31, 2016 02:00 AM EDT Reads: 2,029
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 31, 2016 01:45 AM EDT Reads: 3,114
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 30, 2016 08:15 PM EDT Reads: 2,501
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 30, 2016 08:00 PM EDT Reads: 2,048
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 30, 2016 08:00 PM EDT Reads: 1,944
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Aug. 30, 2016 07:15 PM EDT Reads: 428
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Aug. 30, 2016 06:15 PM EDT Reads: 441
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 30, 2016 05:45 PM EDT Reads: 3,603
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 30, 2016 03:30 PM EDT Reads: 3,803