Welcome!

@CloudExpo Authors: Gerardo A Dada, Elizabeth White, Liz McMillan, Pat Romanski, JP Morgenthal

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Agile Computing, @BigDataExpo

@CloudExpo: Blog Post

The Future of Cloud Hosting By @AtlanticNet | @CloudExpo [#Cloud]

The cloud ultimately represents not closure, but change

Five Trends That Will Shape the Future of Cloud Hosting

With $13 billion expected to be spent by American businesses alone in 2014, the cloud should no longer be considered an alternative IT model. The demand for hardware to run traditional infrastructures is in a nosedive. IBM is spending $1 billion this year, matching the amount it spent in 2013, on "workforce rebalancing" (the company's lingo for widespread layoffs). Cisco is experiencing a similarly negative impact, with a 4% decline in revenue for its equipment expected this year.

Despite those pieces of bad news for major technology brands, the cloud ultimately represents not closure, but change. It's been a gradual transition from the established to the innovative, in large part due to concerns over security. Cloud security experts scored a major victory in 2011 when Gen. Keith Alexander announced that the Pentagon would be deploying the new technological approach.

With more businesses sold on the cloud, development is accelerating, and the landscape is rapidly evolving. The following are five major trends that will change the shape of the cloud moving forward.

  1. Real-Time Per-Second Billing: One of the most compelling features of the cloud is that you pay for resources "on-demand." However, demand has typically been defined by the maximum use per billing segment (such as each hour). However, we don't pay for electric usage for an hour when we switch off the light, and we shouldn't have to do that with the cloud either. Billing based on moment-by-moment use will cut costs drastically for large server deployments. My company has seen a significant adoption of per-second billing by other cloud hosting providers after we introduced the model (coupled with real-time usage reporting to ensure predictability) to the market.
  2. Plan Standardization: On-demand billing of the cloud is enabled, in part, by the cloud's extraordinary elasticity. Despite the adaptive potential of the cloud to meet specific circumstances, users want pricing, sizes, and plans that fall within simple parameters. Just like when buying a sandwich, when we seek cloud services, we want menu items we have the option to adjust, not just a bunch of ingredients. To streamline the buying process, cloud packages will move away from à la carte pricing to bundle pricing - with all resources included, and with peak and off-peak consumption taken into account.
  3. From Hard to Solid: Those who have recently explored the cloud market may have noticed the rise of the "SSD cloud." Currently limited to early adopters, the transition from the hard disk drive (HDD) to the solid state drive (SSD) is gaining traction. The SSD is considered more advanced technology because it contains no moving parts and consistently offers better performance than an HDD. Although these drives have been extant for many years, their price has (happily) plummeted, with a drop of approximately 70% between 2009 and 2012. Their total cost of ownership (TCO) has decreased as well: a broadly inclusive 2013 energy-efficiency analysis revealed 5.4 times greater power-efficiency, on average.
  4. Cloud, Localized: As mentioned above, IBM's hardware business is being downsized. However, the company is shifting its focus into virtual machines distributed across the globe, with plans for 15 new SoftLayer datacenters underway. Other cloud providers are adding locations in markets around the world as well. Latency is reduced automatically with this strategy: cloud management platforms choose the available machine that's closest to the user. Other hosting companies, including Atlantic.Net, are rapidly deploying nodes in diverse geographic markets as well.
  5. Leapfrogging: Research published by Pew Research this year shows that many developing countries have exhibited what's called leapfrogging with phones, jumping over landline use and straight into the cell phone era. The same process is being repeated with Web infrastructure: businesses in emerging markets are skipping dedicated servers and moving straight into cloud environments.

Beyond those five general trends, the applications of cloud hosting are expanding as well. Indiana University computer scientist Geoffrey C. Fox, PhD, has noted the vast implications for biomedical research, stating that a cloud server can perform many operations faster than a supercomputer. Cloud hosting providers are attempting to match the pace of the cloud as they adjust to user expectations and competition in this rapidly changing industry.

More Stories By Marty Puranik

Marty Puranik is founder, president and CEO of Atlantic.Net, a profitable and growing Hosting Solutions Provider in Orlando. In 1994 Marty and a classmate founded Atlantic.Net from their dorm rooms at the University of Florida. Operating under the name ICC Computers, they quickly developed a reputation for quality and service and in 1995 launched one of the first commercial Internet services in North Florida. In 1996, ICC ceased retail operations to focus solely on Internet connectivity. Under Marty’s leadership Atlantic.Net became one of Florida’s largest privately-owned ISPs, providing Internet access in cities and small towns throughout Florida and the southeastern United States. Marty’s strengths as a leader and visionary have helped him lead a successful business for 17 years.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, provideed economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs. This session also included a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals.
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
Infrastructure is widely available, but who’s managing inbound/outbound traffic? Data is created, stored, and managed online – who is protecting it and how? In his session at 19th Cloud Expo, Jaeson Yoo, SVP of Business Development at Penta Security Systems Inc., discussed how to keep any and all infrastructure clean, safe, and efficient by monitoring and filtering all malicious HTTP/HTTPS traffic at the OSI Layer 7. Stop attacks and web intruders before they can enter your network.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...