Welcome!

@CloudExpo Authors: Pat Romanski, Liz McMillan, Kevin Benedict, Elizabeth White, Peter Davidson

Related Topics: @CloudExpo, Java IoT, Containers Expo Blog, SDN Journal

@CloudExpo: Blog Post

SDN and Gartner’s Hype Cycle By @MartenT1999 | @CloudExpo [#SDN]

For two years SDN was a magic term and promised to solve whatever needed solving

Many years ago Gartner introduced their technology Hype Cycle, which maps visibility against maturity for new technology. The Hype Cycle in essence states that many new technologies get a large amount of visibility early in their maturity cycle. The visibility and enthusiasm drops significantly when reality sets in: technologies early in their maturity cycle will have low adoption rates. The vast majority of customers of technology are conservative in their choices, especially if this new technology is not (yet) fundamental to this customer’s business.

I call it common sense reality, Garter calls it the Trough of Disillusionment, fine. It is that realization that the technology may have lots of promises, but isn’t ready to be consumed.

That is where the real work starts, maturing the technology, driving solutions and use cases, creating the economic viability of the technology and tons of other stuff that needs to be done to get a customer base to actually buy into this technology. Not with words and attention, but with the only thing that matters ultimately, money. Gartner calls delivering these absolutely necessary components the Slope of Enlightenment.

Not every technology follows this cycle, not every technology survives the downward turn after the inflated expectations and visibility. Coming out of the trough is the hardest part of introducing new technology. Taking pieces of technology that have lots of promise and then turning them into a product that people want to buy is really hard work. The skills required to turn new technology into a consumable product is just as hard as creating the technology to begin with.

If we look back at SDN over the past year or two (maybe three), it is undeniable that SDN as a generic term and OpenFlow as a foundational technology (according to some anyways, replace OpenFlow with VXLAN if you wish) ran up the visibility and hype curve fast. The concepts have almost unlimited capabilities and will solve everything that has ever been wrong with networking. To get to such a hype, there needs to be an audience, and a sustained audience must have a problem that needs to be solved.

For two years SDN was a magic term and promised to solve whatever needed solving. Dave Husak described it very well today with a customer. Lots of ideas were created, research was done and startups created in an SDN ecosystem before there was such a thing as an SDN ecosystem. Or before we could actually articulate the need for an ecosystem. Or how each of these pieces would come together to form real solutions for real problems. Don’t get me wrong. There are real ideas, real solutions and real problems that need to be solved. And some of the solutions being created (commercially or otherwise) are very much needed components.

The amount of hype and noise surrounding SDN has dropped quite significantly in the past year. The reporting, press and discussions have become more rational, more focused and the swing towards service provider oriented NFV (which happened to be lumped into the same bucket, but is now a more nuanced set of solutions and technologies) has helped to create a more honest, solution based SDN discussion. By doing so, it also has changed the meaning of SDN from a specific set of technologies to the (again more rational) philosophy and approach to defining networks.

If we assume that the Hype Curve exists for SDN, we may well be in in the tail end of the Trough, with maturity and real solutions bringing it to a reality. If I look at what we have been doing here at Plexxi and the customer successes we have seen in the past quarters (you know, those successes backed up with real dollars), the real interest we get each and every day, it would support that software defined networking is real. And I wrote that non capitalized on purpose. The challenge with anything that has received the amount of attention that SDN has received is that it has devalued what it could stand for, and confused what it actually stands for.

And as unfortunate as that may be, it does not change the fact that we are building real networks that are defined by software.

The post SDN and Gartner’s Hype Cycle appeared first on Plexxi.

Read the original blog entry...

More Stories By Marten Terpstra

Marten Terpstra is a Product Management Director at Plexxi Inc. Marten has extensive knowledge of the architecture, design, deployment and management of enterprise and carrier networks.

@CloudExpo Stories
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ar...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA