@CloudExpo Authors: Pat Romanski, Zakia Bouachraoui, Elizabeth White, Yeshim Deniz, Liz McMillan

Related Topics: @CloudExpo, Microservices Expo, Agile Computing

@CloudExpo: Blog Feed Post

Rethinking Your Products & Pricing By @AriaSystemsInc | @CloudExpo [#Cloud]

Nearly any product in your catalog can be repackaged into a recurring revenue service with a vast array of pricing options

Rethinking Your Products, Packaging, and Pricing for Recurring Revenue Success

Think of your new and existing products and services. Are there other ways you can package and price your offerings? Whether your goal is to grow your customer base, revenue, market share, or share of wallet, recurring revenue models can provide a multitude of options for creating new revenue streams from new or existing products.

Much of the industry is still talking about the success of basic subscriptions (Amazon Prime, Netflix, Box, etc.), but many forward-thinking companies know the real value is in the broader range of monetization options. Nearly any product in your catalog can be repackaged into a recurring revenue service with a vast array of pricing options. Whatever your goals may be you have options… and lots of them.

Your options begin with the monetization model of choice:

  • Subscription pricing calls for a customer to pay in advance for a defined set of services to be delivered over a period of time.
  • Usage pricing gives a customer access to a product or service and is charged periodically on a per-unit or per-event basis.
  • Subscription plus usage charges a customer a combination of a subscription rate plus some type of usage charge.

Whichever you choose, these three basic models provide a starting point that can later be supplemented with a wide variety of pricing treatments and features.

So how do you know whether or not your enterprise will be successful using recurring revenue? The Consumable, Measurable, Repeatable (CMR) Model provides you with a simple tool for identifying products that can easily be marketed and sold using a recurring revenue model. The upside? Almost anything can be packaged as a recurring revenue offering as long as it’s done strategically.

The No BS Guide to Recurring Revenue Success will help you decide which monetization model works best to package your products and services using the CMR Model. Download the guide today and discover how your business can increase recurring revenue and ensure success for years to come.

Screen Shot 2014-12-23 at 10.16.20 AM

Eileen Bernardo

The post Rethinking Your Products, Packaging, and Pricing for Recurring Revenue Success appeared first on Recurring Revenue Blog | Aria Systems.

Read the original blog entry...

More Stories By Aria Blog

The Aria blog is the place for news, commentary and discussion on monetization, agile billing and IoT. We cover a variety of topics including forces of market disruption, the Monetization of IoT, billing best practices, trending news and what monetization will look like in the future. Our hope is that you’ll become better informed, be entertained and in turn share your thinking, ideas and comments.

CloudEXPO Stories
Lori MacVittie is a subject matter expert on emerging technology responsible for outbound evangelism across F5's entire product suite. MacVittie has extensive development and technical architecture experience in both high-tech and enterprise organizations, in addition to network and systems administration expertise. Prior to joining F5, MacVittie was an award-winning technology editor at Network Computing Magazine where she evaluated and tested application-focused technologies including app security and encryption-related solutions. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University, and is an O'Reilly author.
CloudEXPO New York 2018, colocated with DevOpsSUMMIT and DXWorldEXPO New York 2018 will be held November 12-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI and Machine Learning to one location.
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of computational needs for many industries. Their solutions provide benefits across many environments, such as datacenter deployment, HPC, workstations, storage networks and standalone server installations. ICC has been in business for over 23 years and their phenomenal range of clients include multinational corporations, universities, and small businesses.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or personal computing needs.