Welcome!

@CloudExpo Authors: Pat Romanski, Liz McMillan, Elizabeth White, Nate Vickery, Gopala Krishna Behara

Related Topics: @CloudExpo, Mobile IoT, Agile Computing

@CloudExpo: Blog Post

Your eCommerce Shoppers Are Going Global. Are You Ready? | @CloudExpo #Cloud

It's hard to get away from the fact that eCommerce is a large and growing force in our economy

You may want to ask yourself if you really have a good understanding of where your customers are shopping. Digital marketers are known to cuddle up with Google Analytics as they crawl into bed at night just to explore these trends. Are you doing the same? Because as more of your customers visit you from other parts of the world, you'll have to do a little bit more to make sure they all have a great experience on your site.

Here's a mind-blowing statistic for you: Take all the stores and retail outlets in the world - basically anywhere someone can buy something. Then, add up all the money that those stores earn collectively. How much of that do you think came in over the Internet?

This year, it's expected that 7.3% of all that money was from online sales. And in just a few years, that number will be 12.4%.

Think about that - about one out of every 10 dollars (or euros, or yen...) that consumers will spend over the next few years will be spent online. And this money is being spent by about 40% of worldwide Internet users, which means more than one billion online shoppers. That makes a crowded Black Friday at Walmart seem like nothing.

It's hard to get away from the fact that eCommerce is a large and growing force in our economy - not just here in the U.S., but around the world.

A Worldwide Boom
As you unpack the numbers, they reveal some interesting trends about eCommerce in different parts of the world. For example, this year it's expected that overall, eCommerce will grow by 25%. However, that's happening at different rates in different regions of the globe. In Asia-Pacific, where it's growing the fastest, the growth rate for eCommerce is projected to be a staggering 35.2%, while in North America the growth rate will only be 14.3%.

Of course, a newer market is going to grow faster than a more mature market. So it's interesting to look at growth alongside online sales projections overall:

  • China: $672.01 billion (42.1%)
  • U.S.: $349.06 billion (14.2%)
  • U.K.: $99.39 billion (14.5%)
  • Japan: $89.55 billion (14.0%)
  • Germany: $61.84 billion (12.0%)
  • France: $42.60 billion (11.1%)
  • South Korea: $38.86 billion (11.0%)
  • Canada: $26.83 billion (16.8%)
  • Brazil: $19.79 billion (17.3%)
  • Australia: $19.02 billion (9.3%)

Now, some of these countries have a larger population than others, so of course that's going to factor into how much is being spent. When you look at how much is being spent by each shopperon average, you see that growth may be slower in the U.S., but volume is not. Consumers in the U.S. are starting to spend big on the Internet. As the market matures over time, people become more comfortable with larger purchases.

So what does this all mean for you? What about your site?

You may want to ask yourself if you really have a good understanding of where your customers are shopping. Digital marketers are known to cuddle up with Google Analytics as they crawl into bed at night just to explore these trends. Are you doing the same? Because as more of your customers visit you from other parts of the world, you'll have to do a little bit more to make sure they all have a great experience on your site.

If Your Site Sucks, Shoppers Leave - at Home or on the Go
If consumers start shopping on a site or exploring content and the page doesn't load quickly enough, they give up. They find somewhere else to buy the thing they wanted to buy.

You are a consumer. You know you've done this too.

It's as easy as re-typing a search term again, but this time you click the second link that Google sends your way. In fact, 60% of web users leave a website and go to a competitor's site if it takes more than five seconds to load the page. And 88% of web users won't come back to that site if they assume it'll be slow.

Of course it's not just the web. These days, 85% of web users expect that a page will load just as fast on their mobile device as it does on a computer. That expectation is really important because mobile devices aren't just the exception anymore, especially over the holidays (which are coming up fast). People travel; they use their phones to place orders so that gifts are ready when they get home. They shop on their devices while they are shopping in stores. The mobile device matters - it directly impacts revenue.

Just because you know your site is zippy in Toledo doesn't mean that your users in Quebec City, Frankfurt, or Singapore see the same thing. There is a lot of variation around the world between datacenters, carrier networks, and general Internet infrastructure.

Geo-Realism from the Cloud
Geo-realism means adapting your load testing and performance monitoring so that it mimics the user experience from different regions around the world. You shouldn't be doing all your load testing from server banks in the room next to your application's datacenter. You shouldn't even be running them from the next town over.

The best way to ensure that your load tests are geo-realistic is by using the cloud.

The cloud isn't for everything of course. As your team builds the app, you will naturally develop a suite of load testing scenarios for core testing that you run from an easily controlled location. You conduct unit tests with these, get rid of bottlenecks, and assess baseline performance of your app at the component. But at some point you need real system tests.

That's when you string together those components into a number of realistic scenarios. For example:

  • User logs in, browses through items, selects an item, checks out.
  • User logs in, confirms tracking information for a recent order
  • User logs in, finds a recent order, prints a return ticket

You package these scenarios up and push them out to load generators in the cloud. You'll want these generators distributed around the world in a variety of different locations and datacenters. The cloud lets you scale this infrastructure up and down as needed without having to configure new machines and network devices. That's the beauty of the cloud - you quickly get worldwide scale for your scenarios.

Using the cloud, you run your tests and gather your metrics. You can study these results to see how behavior differs throughout the world. This may lead you to reconfigure how you do load balancing, modify your caching capabilities, or potentially deploy entirely new supplementary datacenters. The point is: you now know how users around the world are interacting with your site.

It doesn't stop there.

You can also conduct synthetic user monitoring from the cloud. This is an activity that's managed in Operations as part of the ongoing performance management effort. You take the same transactions that were run by your distributed load generators and re-use them as live performance tests. Synthetic users are created around the world, executing these tests regularly using the cloud. They run against your production app while it's in use, and they measure the site experience that users are actually exposed to. You can feed those metrics back to Operations and to Testing, giving you a steady stream of data that doesn't depend on impacting real users.

Conclusion
With the continued growth of global eCommerce shoppers, having a global view of your app's performance is more important than ever. Use the cloud to create geo-realistic load tests and performance monitoring profiles that will give you confidence your users are having a great experience, no matter where they are browsing from.

Finally, get ready - it's going to be a wild holiday shopping season!

Photo Credit: Nicolas Raymond

More Stories By Tim Hinds

Tim Hinds is the Product Marketing Manager for NeoLoad at Neotys. He has a background in Agile software development, Scrum, Kanban, Continuous Integration, Continuous Delivery, and Continuous Testing practices.

Previously, Tim was Product Marketing Manager at AccuRev, a company acquired by Micro Focus, where he worked with software configuration management, issue tracking, Agile project management, continuous integration, workflow automation, and distributed version control systems.

@CloudExpo Stories
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...