Welcome!

@CloudExpo Authors: Pat Romanski, Yeshim Deniz, Elizabeth White, Liz McMillan, Paul Simmons

Related Topics: @CloudExpo, Agile Computing, @DXWorldExpo

@CloudExpo: Article

A Year Ahead: Cloud Battle, Data Walls By @Bob_Muglia | @CloudExpo #Cloud

As we close 2015 and look ahead, what might be in store for 2016?

A Year Ahead: Cloud Battle, Data Walls and Sparks Impending Divorce

Last year, I made some predictions about how the cloud and data would change the technology landscape. This included the now clear rise of SQL, the consolidation of cloud application vendors, the end of the war between the public and private cloud, and the growth of analytics fueled by machine data.

As we close 2015 and look ahead, what might be in store for 2016? I've again provided a few of my own predictions. As always, what actually happens will be even more exciting.

Do or die for big old tech
The day of reckoning is coming for enterprise tech companies. Everybody knows that the cloud has completely changed the game, but the big old tech companies - Oracle, IBM, HP, SAP, Symantec, Cisco, NetApp, Dell/EMC, Teradata, et al. - are still stuck in the old world. Dell and EMC have accepted their destiny and have retreated into privacy in order to milk the legacy cows. HP has split up and is taking the same approach, albeit in a public way, at least for now. This is actually a reasonable financial strategy given that legacy cows have a long lifetime. But it's not very exciting.

Facing stagnant and declining revenue, others, such as Oracle and IBM, are trying to have it both ways, milking legacy businesses while dabbling with cloud offerings that are often barely more than a managed services veneer. Companies like NetApp and Symantec are lost in the fog. SAP is buying their way to the cloud, which may be pretty sensible. Ironically, the one big old tech company that appears to have made the change is Microsoft. It's easy to give Satya credit for this and he is doing a great job. But I honestly have to say that the cloud transition at Microsoft was started over five years ago by Steve and Bill. It would be great to see other tech companies make this same shift but their time is running out.

Public cloud wins. But who loses?
The year of the private cloud never happened. What we see instead are better automated, virtualized data centers. The technical and political complexity of multi-tenant shared storage and networking is the bane of private cloud deployments. But maybe this is okay as the public cloud has emerged as a better alternative anyway.

In terms of winners, of course there is Amazon. But Microsoft has the enterprise chops to compete and will invest whatever it takes to be in the game. Google is the wildcard, as they possess the technical ability to succeed but completely lack any understanding of the enterprise. Perhaps the recent appointment of Diane Greene as cloud czar will change that. You will know that Google is serious if the enterprise cloud is broken out as a separate business unit under Alphabet and they announce that they are hiring 3,000 enterprise sales people. Without those changes, Google will continue to flounder.

So who loses? Everybody else.

What do Donald Trump and EU bureaucrats have in common?
Answer: They both want to build a wall.
The difference is that The Donald wants to keep the people out and the EU wants to keep the data in. While no physical walls will be built, the insistence by European governments to keep data within their borders will be reinforced in 2016.

The European court ruling that invalidated Safe Harbor is wreaking havoc on both sides of the Atlantic. There is motivation to create a political solution but no agreement on what that solution should be. Given the difference in viewpoints across different European nations and in the United States, a political solution is unlikely.

Expect continued turmoil. Some are seeking shelter using legal "model clauses" that may provide a short-term solution. But longer term, don't expect these to stand. For now, the only safe approach is to keep European personal data in Europe.

Adding to the insanity, leaving European data in Europe even may not be enough. In a current lawsuit, the U.S. government claims that Microsoft needs to provide U.S. officials with emails related to a narcotics case even though these emails are stored in an Irish data center.

If Microsoft loses this case, the implications are profound. It would allow the U.S. government to force any American company to turn over data regardless of where it is stored, thus destroying global trust in U.S. technology. Paradoxically, this crazy case would, by implication, allow other governments to demand access to data that is stored in the U.S. Does our government really want to set a precedent that would allow China to demand access to data stored in the U.S. just because the data center was run by a Chinese company?

One final thought - when Microsoft recently announced the opening of the Azure datacenter in Germany, they did this in cooperation with Deutsche Telekom. DT acts as a trustee, providing a shroud of protection that prevents Microsoft from complying with future U.S. court orders for data. Very clever, Microsoft. If the Irish case goes south, you can expect to see Amazon and others follow Azure's lead on this.

Spark divorces Hadoop
Hadoop is a complex beast. The software equivalent of LEGOs, Hadoop is a collection of open source projects. Considerable assembly is required and multiple outcomes are possible. Like LEGOs, the end result might look cool but it is probably less functional than a purpose-built solution.

Spark is different. It provides an efficient, general-purpose framework for parallel execution. This is very useful in today's world where data analysis often requires the resources of a fleet of machines working together. While Spark is still relatively immature, it has the potential to evolve into the standard framework and API for parallel algorithmic analytics and machine learning.

Today, Spark is part of Hadoop distributions and is widely associated with Hadoop. Expect to see that change in 2016 as Spark goes its own way, establishing a separate, vibrant ecosystem. In fact, you can expect to see the major cloud vendors release their own Spark PaaS offerings. Will we see an Elastic Spark? Good chance.

More Stories By Bob Muglia

Bob Muglia is CEO of Snowflake Computing. He has over 20 years of management and leadership experience. At Microsoft he led several business groups including Developer Tools, Servers, Office, and Online Services. Most recently, he was president of Microsoft’s $16 billion Server and Tools Business, responsible for products such as Windows Server, SQL Server, System Center and Windows Azure. Following Microsoft, he was EVP of Software and Solutions at Juniper Networks. Bob holds a bachelor’s degree in computer & communication science from the University of Michigan.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
HyperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let's say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...