Welcome!

@CloudExpo Authors: Steve Latham, Automic Blog, AppNeta Blog, Dana Gardner, Yeshim Deniz

Related Topics: @CloudExpo, Containers Expo Blog, Cloud Security

@CloudExpo: Article

The Future of Storage Is a Cold Core and Hot Edge | @CloudExpo #Cloud

The two top areas of spending, object storage and all flash arrays, are fundamentally different than each other

451 Research recently published its 2016 Enterprise Storage Outlook in which both Amazon Web Services (AWS) and Microsoft become top 5 enterprise storage vendors by 2017. Further, AWS surges from 6th place to 2nd place while NetApp plummets from 2nd place to 6th place. Spending on public cloud storage over doubles between 2015 and 2017 while spending on on-premises storage falls over 17%.

Top three storage pain points in the report were:

  1. Dealing with data/capacity growth
  2. Capacity planning/forecasting
  3. High Cost of Storage (CAPEX)

Top three areas of storage spending in the report were:

  1. Third party cloud storage services
  2. Object storage
  3. All flash arrays

The report sums it up nicely: spending will increase the most on public cloud and all-flash arrays, while spending on traditional SAN and NAS products will be more muted. The largest spending declines will be on tape products.

To some it may seem strange that the two top areas of spending, object storage and all flash arrays, are fundamentally different than each other. Flash has incredible performance, but not it really not a solution for all of your data - especially the 70% of data that has not been accessed for 60 days. You still have all the storage pain points listed above and also have not alleviated all the back-up and archiving workflows at each site. Object storage is cheap and deep with great economics, massive scale and a pay by the drink business model. However, cloud storage lacks performance and enterprise features of enterprise storage.

We are starting to see a more simplified model of enterprise storage that combines flash and cloud into a single system or "organism" that provides the performance and features of flash arrays along with the scale and economics of cloud storage - essentially a "cold core, hot edge" architecture.

Cloud storage is the "cold core" where all the data in an organization is stored. The cloud wars have dramatically dropped the cost of this storage and features like AWS Infrequent Access reduce the cost further. Global deduplication can reduce the total storage footprint and cost even further. It's hard to match the cloud in data protection as AWS S3 has 11 9's of durability with objects redundantly stored on multiple devices across multiple facilities. This means if you store 10,000 objects on S3, you can on average expect to incur a loss of a single object once every 10,000,000 years. To top it all off, S3 is designed to sustain the concurrent loss of data in two facilities.

All of that is great for IT, but is not really exciting to users. Users don't want to wait for files to be downloaded from the cloud, they want the files locally and in flash - not on those slow old spinning drives. They want blazing fast speed all the time - they need a "hot edge."

But don't we have this already? Isn't it as simple as hooking up an all flash array to a cloud gateway and calling it a day? This certainly helps get rid of tapes, which is what the 451 Research report said would have the largest spending decline, but it is essentially the same storage process as there is today, just with an all flash array instead of an array with spinning disks. Software, hardware, and processes for DR, back-up, archiving still exist at every site except that the tape physical medium could be replaced by the cloud. This is not a cold core, hot edge strategy - it is a replace spinning with SSD and replace tape with cloud strategy.

A cold core, hot edge architecture is much different as it integrates flash and cloud together as one - not two technologies that are glued together. "Hot data" is automatically cached on-premises and "cold data" is moved to the cloud, but within a single "organism" where there is not an end of one and a beginning of another.

There is no need to worry about data growth and capacity/forecasting ahead of that growth. Spending transforms from a model where you pay-upfront for capacity to grow into to a model where you pay as you grow. There is not separate software, hardware, or processes for DR, back-up, and archiving as these are just part of the solution. Most importantly, IT can significantly reduce the time to manage storage as storage becomes a centrally managed service.

Data growth will be over 800% in the next 5 years with 80% of data taking the form of unstructured data. 70% of unstructured data has not been accessed within 60 days, so a hybrid strategy of on-premise and cloud is key. The need for a hybrid strategy is further evidenced by IDC's prediction that 60% of the 13 Zettabyte (ZB) data produced by 2020 to be stored on the cloud, which means 40% will be stored on-premises. You can see why Forrester Research says that cloud as complement has faster adoption than cloud as replacement.

Technology inflection points come and go, but there are few that are as transformative as the cloud. A cold core, hot edge architecture is a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers to house increasing amounts of storage infrastructure - yet still provides the performance and features that users require. While flash and cloud are solid technology innovations separately, the combination has the potential for disrupting the storage industry as we know it today.

More Stories By Barry Phillips

Barry Phillips is responsible for Marketing and Product Management at Panzura. He was most recently the CMO of Egnyte. Prior to Egnyte, he was the CMO of Wanova (acquired by VMware) where he led Marketing, Sales, and Business Development. He came to Wanova from Citrix Systems, where he was the Group Vice President and GM of the Delivery Center Product Group.

Barry has held executive roles at Net6, Nortel Networks, Everypath, and Cranite Systems. He began his career in United States Naval Aviation where he logged over 1,000 hours in a P-3C Orion. He holds a Bachelors of Computer Science from the United States Naval Academy and a Masters of Computer Science from UCLA.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to max...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...