Welcome!

@CloudExpo Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, William Schmarzo

Related Topics: @CloudExpo, Containers Expo Blog, Cloud Security

@CloudExpo: Article

The Future of Storage Is a Cold Core and Hot Edge | @CloudExpo #Cloud

The two top areas of spending, object storage and all flash arrays, are fundamentally different than each other

451 Research recently published its 2016 Enterprise Storage Outlook in which both Amazon Web Services (AWS) and Microsoft become top 5 enterprise storage vendors by 2017. Further, AWS surges from 6th place to 2nd place while NetApp plummets from 2nd place to 6th place. Spending on public cloud storage over doubles between 2015 and 2017 while spending on on-premises storage falls over 17%.

Top three storage pain points in the report were:

  1. Dealing with data/capacity growth
  2. Capacity planning/forecasting
  3. High Cost of Storage (CAPEX)

Top three areas of storage spending in the report were:

  1. Third party cloud storage services
  2. Object storage
  3. All flash arrays

The report sums it up nicely: spending will increase the most on public cloud and all-flash arrays, while spending on traditional SAN and NAS products will be more muted. The largest spending declines will be on tape products.

To some it may seem strange that the two top areas of spending, object storage and all flash arrays, are fundamentally different than each other. Flash has incredible performance, but not it really not a solution for all of your data - especially the 70% of data that has not been accessed for 60 days. You still have all the storage pain points listed above and also have not alleviated all the back-up and archiving workflows at each site. Object storage is cheap and deep with great economics, massive scale and a pay by the drink business model. However, cloud storage lacks performance and enterprise features of enterprise storage.

We are starting to see a more simplified model of enterprise storage that combines flash and cloud into a single system or "organism" that provides the performance and features of flash arrays along with the scale and economics of cloud storage - essentially a "cold core, hot edge" architecture.

Cloud storage is the "cold core" where all the data in an organization is stored. The cloud wars have dramatically dropped the cost of this storage and features like AWS Infrequent Access reduce the cost further. Global deduplication can reduce the total storage footprint and cost even further. It's hard to match the cloud in data protection as AWS S3 has 11 9's of durability with objects redundantly stored on multiple devices across multiple facilities. This means if you store 10,000 objects on S3, you can on average expect to incur a loss of a single object once every 10,000,000 years. To top it all off, S3 is designed to sustain the concurrent loss of data in two facilities.

All of that is great for IT, but is not really exciting to users. Users don't want to wait for files to be downloaded from the cloud, they want the files locally and in flash - not on those slow old spinning drives. They want blazing fast speed all the time - they need a "hot edge."

But don't we have this already? Isn't it as simple as hooking up an all flash array to a cloud gateway and calling it a day? This certainly helps get rid of tapes, which is what the 451 Research report said would have the largest spending decline, but it is essentially the same storage process as there is today, just with an all flash array instead of an array with spinning disks. Software, hardware, and processes for DR, back-up, archiving still exist at every site except that the tape physical medium could be replaced by the cloud. This is not a cold core, hot edge strategy - it is a replace spinning with SSD and replace tape with cloud strategy.

A cold core, hot edge architecture is much different as it integrates flash and cloud together as one - not two technologies that are glued together. "Hot data" is automatically cached on-premises and "cold data" is moved to the cloud, but within a single "organism" where there is not an end of one and a beginning of another.

There is no need to worry about data growth and capacity/forecasting ahead of that growth. Spending transforms from a model where you pay-upfront for capacity to grow into to a model where you pay as you grow. There is not separate software, hardware, or processes for DR, back-up, and archiving as these are just part of the solution. Most importantly, IT can significantly reduce the time to manage storage as storage becomes a centrally managed service.

Data growth will be over 800% in the next 5 years with 80% of data taking the form of unstructured data. 70% of unstructured data has not been accessed within 60 days, so a hybrid strategy of on-premise and cloud is key. The need for a hybrid strategy is further evidenced by IDC's prediction that 60% of the 13 Zettabyte (ZB) data produced by 2020 to be stored on the cloud, which means 40% will be stored on-premises. You can see why Forrester Research says that cloud as complement has faster adoption than cloud as replacement.

Technology inflection points come and go, but there are few that are as transformative as the cloud. A cold core, hot edge architecture is a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers to house increasing amounts of storage infrastructure - yet still provides the performance and features that users require. While flash and cloud are solid technology innovations separately, the combination has the potential for disrupting the storage industry as we know it today.

More Stories By Barry Phillips

Barry Phillips is responsible for Marketing and Product Management at Panzura. He was most recently the CMO of Egnyte. Prior to Egnyte, he was the CMO of Wanova (acquired by VMware) where he led Marketing, Sales, and Business Development. He came to Wanova from Citrix Systems, where he was the Group Vice President and GM of the Delivery Center Product Group.

Barry has held executive roles at Net6, Nortel Networks, Everypath, and Cranite Systems. He began his career in United States Naval Aviation where he logged over 1,000 hours in a P-3C Orion. He holds a Bachelors of Computer Science from the United States Naval Academy and a Masters of Computer Science from UCLA.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...