Wide and cheap availability of cloud-based media services is upon us. With the transformations these services are already bringing to the consumption of music, video and interactive media, change has likewise come to professional workflows. Documents in 2012 are read, written, collaborated on, and distributed anywhere an Internet-enabled device can reach – which is to say, everywhere.
In his session at the 10th International Cloud Expo, Christopher Kenneally, Director of Business Development a...| By Jonathan Schwartz | Article Rating: |
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| January 10, 2003 12:00 AM EST | Reads: |
29,007 |
We often think of business as a competitive sport,
a contest to win customers, but it's much more than that. It's an education.The business we're in - technology - happens to be one of the most competitive, and we thrive on that. But it also provides a classroom for something quite different: cooperation.
More than perhaps any other industry, the tech sector requires competitors to work together.
You can learn a lot about teamwork in sports, but we don't know of any sport where you cooperate with your opponents. In high-tech, you do. (Unless you're a monopolist.)
Nowhere is this more evident that in the case of a cross-platform technology known as Java. It was invented by one company but developed in cooperation with many others. Nobody has a monopoly on innovation, after all, and it's really astounding what can happen in terms of both innovation and across-the-board wealth creation when you create an open market.
The company that invented Java happens to be Sun Microsystems, but the technology has rapidly matured, thanks to the contributions of a global community that includes some of Sun's fiercest rivals.
Why do rivals cooperate? The answer lies in art, science, and philosophy - all required subjects for an advanced degree in business.
The key concept is that, in a networked world, agreed-upon standards make the market bigger for everyone. After all, my telephone is worth more to me if it works with your phone and vice versa.
That's the philosophy. The science is the underlying technology, and the art is in reaching agreement. In all those subjects, we'd say that the Java community has earned an A.
All Java specifications are developed in an open, industry-wide process, and adoption rates have been phenomenal: Every major technology company (except one) has adopted Java technology, and 80% of the world's companies are using it in their business systems.
Java technology has made the grade because it runs on personal computers, mobile phones, TV set-top boxes, smart cards, and network servers. The result is that a wide range of companies are selling Java products and services - companies such as IBM, Oracle, BEA, and Computer Associates, not to mention Electronic Arts, which recently ran 6 billion minutes of Java games online in a single month.
Add to that nine of the top 10 mobile phone makers - plus carriers covering the United States, Canada, Europe, Hong Kong, Korea, and Japan - and it's easy to see that Java has steadily opened new markets and new opportunities. (Handsets running Java software can bring in as much as twice the revenue per user by enabling access to new services.)
But the cooperative, cross-platform nature of the technology and its rapid adoption are really just object lessons in a special brand of alchemy that turns cooperation into gold.
Where Java really shines, and the whole community moves to the head of the class, is a subject that has grown in importance as network computing has become a vital component of the worldwide economy: security.
Strong security was designed into the technology from the get-go - strong typing, strong checking, and strong contracts between the pieces, if you want the technical terms. Seven years and two million software developers later, there's never been a Java virus of any consequence.
So give the Java community - partners and competitors alike - an A+ in both wealth creation and wealth preservation. If that doesn't win customers, we don't know what will.
Published January 10, 2003 Reads 29,007
Copyright © 2003 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Jonathan Schwartz
Jonathan Schwartz is president and chief operating officer of Sun Microsystems. In this role he is responsible for operations and execution of Sun's day-to-day business including Systems, Software, Global Sales Operations, worldwide manufacturing and purchasing, customer advocacy and worldwide marketing. Prior to this position, he served as EVP of Sun's software group where he was responsible for the company's software technologies and business. While in this position, he revolutionized Sun's software strategy with the introduction of the Java System, an innovative collection of highly integrated software for the development, deployment and operation of Java technologies.
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Michael Salisbury 07/30/04 10:14:10 AM EDT | |||
Quantrix is back - written in Java and available commerically for Windows. OS X and Linux versions are in Alpha release (July 2004). http://www.quantrix.com. |
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DH 01/17/03 03:52:00 PM EST | |||
Altruism is not a trait of modern corporations. Modern businessmen are not artists, philosophers or scientists. It is simply a matter of practicality. If Sun shut everybody else out, Java could not have succeeded. But, by letting others in, they have co-opted the efforts of others to help Java succeed. If Sun felt that Java could succeed without others, they never would have opened Java up. To pretend that opening Java up was some gift to the world is just Sun marketing. To pretend that business is noble by comparing it with "purer" pursuits such as art, science and philosophy is something that businesspeople tell themselves so they can feel better about themselves. |
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John 01/16/03 09:53:00 AM EST | |||
Apparently some of you missed the part where Sun has to make some money off Java, instead of just letting BEA, IBM and Oracle walk away with the profits. Its healthy competition...SunONE Portal runs on BEA, SunONE and Websphere, does the IBM or BEA portal do that?!? |
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RP 01/14/03 02:06:00 PM EST | |||
When will the dark cloud of Microsoft's intimidation lift off the technology sector? Hopefully soon. |
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John Allen 01/14/03 09:07:00 AM EST | |||
This says very well in very few words the very many reasons many of us like/use/support Java. Thank you, Mr. Schwartz. |
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snomis 01/14/03 02:37:00 AM EST | |||
Since the J2EE specs are all public how can Sun privatize the market with SunONE? They're trying to provide a complete set of products, but they're coming from behind in terms of market share for BEA, IBM, Oracle, JBoss, etc. Just because Sun invented Java doesn't give them any advantage other than brand recognition when it comes to the J2EE market. Given the Netscape/iPlanet past I'd say they have an even harder job. |
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Alexander Lamb 01/14/03 02:34:00 AM EST | |||
I remember that in another life, Mr. Schwartz was a successfull entrepreneur, selling what was probably the most advanced office suite (Quantrix someone?) on the most advanced desktop os. All this, with a team of 20 people. |
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SunFan 01/14/03 01:29:00 AM EST | |||
Is this a paid advertisement? Sun built an open market with J2EE and is now trying to privatize it with SunOne. |
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Wide and cheap availability of cloud-based media services is upon us. With the transformations these services are already bringing to the consumption of music, video and interactive media, change has likewise come to professional workflows. Documents in 2012 are read, written, collaborated on, and distributed anywhere an Internet-enabled device can reach – which is to say, everywhere.
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With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...
Cloud is a shift from the focus on underlying technology implementation to leveraging existing implementations and further building upon them. Cloud orchestration or a network of clouds is the wave of the future where these clouds can operate with elasticity, scalability, and efficiency. Effective service management is an important aspect of managing such networks. The transition to the cloud will enable the further aggregation of composite web services and enhanced business-to-business capabili...
I've been working on Enterprise Cloud Strategy and in the course of this work identified some interesting and non-obvious opportunities in the Cloud.
One solution I’ve examined is the well-crafted solution that is enStratus. enStratus has built a SaaS Cloud Management / Governance product focused on providing critical management, monitoring, governance capabilities tailored to the needs of the Global 2000 market, rather than the startup market. As I have worked with a current Fortune 500 clie...
With Cloud Expo 2012 New York (10th Cloud Expo) now under four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what e...
2011 was a year of rapid adoption for public and private cloud services. Instant and on-demand server provisioning was the driving force behind the massive growth. On top, cloud server templates and script automation simplified application installation for simple and pre-defined application stacks, but have not targeted more complex enterprise application environments.
In his session at the 10th International Cloud Expo, John Yung, CEO of Appcara, will discuss how 2012 will be the year for app...
"Having been in the IT field for many years, I believe the cloud computing chapter in the industry is an exciting one and I am proud to be a part of it," said National Reconaissance Office (NRO) Chief Information Officer Jill T. Singer Tuesday, as it was announced that she was one of 10 winners of the 2012 CloudNOW "Top Ten Women in Cloud" Awards.
As more enterprises are adopting clouds, the nature of cloud computing is changing. Previously, clouds were used to test applications or for non-mission critical applications. Today, enterprises are using clouds for cost-saving advantages and launching more mission critical applications that have defined performance needs.
In his session at the 10th International Cloud Expo, Eric Shepcaro, CEO and Chairman of the Board of Telx, will discuss how distributed computing has many advantages. It wou...
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