Cloud is a shift from the focus on underlying technology implementation to leveraging existing implementations and further building upon them. Cloud orchestration or a network of clouds is the wave of the future where these clouds can operate with elasticity, scalability, and efficiency. Effective service management is an important aspect of managing such networks. The transition to the cloud will enable the further aggregation of composite web services and enhanced business-to-business capabili...| By Java News Desk | Article Rating: |
|
| September 15, 2003 04:53 PM EDT | Reads: |
16,632 |
It was the week that saw Greg Papadopoulos go on record for the first time since succeeding Bill Joy as chief scientist of Sun; the week that saw Scott McNealy giving a highly detailed interview to the San Francisco Chronicle; and the week in which Sun’s Ingrid Van Den Hoogen, senior director of Java and strategic software marketing, confirmed that Sun's enterprise software stack – Orion – isn't yet mobile-enabled, and nor is Project Rave yet ready for prime time, two components that developers had been hoping might make it to market already this Fall.
Of the three executives, one turns obviously to McNealy first for clues as to what we might all expect tomorrow when he keynotes at the SunNetwork Conference 2003 that opens tomorrow in San Francisco's Moscone Center.
After giving the opening address from 9:00AM to 10:00AM tomorrow, McNealy will hand over to the Java dynamo himself, EVP of Software Jonathan Schwartz, whose articulate speaking presence and sharp strategic mind will serve to remind anyone who is in any doubt of the truth of McNealy's assertion to the Chronicle that, 18 months after appointing them all, he is still supremely confident that this is the team is what he wants "to take Sun to the next generation."
"We're in a different era," Sun's chairman, president, and chief executive officer told the interviewer, referring to the post-Zander, post-Joy world that Sun is now entering. "We need to be more aligned in terms of skill sets and we've got that with the new team. We've got exactly who I wanted in there to run the joint."
Papadopoulos, also speaking to the technology press last week, was quick to point out that Bill Joy, a Sun co-founder, is "not the sort of person you replace. His responsibilities are really easy to assign, but you can't replace him as a person." As CTO, Papadopoulos already has quite a lot on his plate - such as deploying Sun's $500 million R & D spending every quarter. ("That's fundamentally the thing that I worry about," he noted.) So the question is, while he is ensuring that Sun goes on delivering its signature product, network computing, and keeps the R & D drilling rig over the hole, who inherits the role of pathfinder? Who peers over the technology horizon and ensures that Sun stays ahead of other high-tech companies?
Perhaps it will be McNealy himself. Although he says visionary work isn't his strong suit, in his interview he waxed positively lyrical about two things above all. The first was that Sun has $5.7 billion of cash in the bank and has generated positive cash flow from operations for 35 straight quarters. But the second was perhaps more significant, from the point of view of trying to see what new trajectory if any Sun might now be on.
He spoke in detail about how Sun's 38,500 employees these days eat in their own kitchen by using Java cards in the same kind of new-style computing environment that McNealy insists we're all moving to and that, as he puts it, "will atomize large organizations in an interesting way."
"I give all my employees a Java card, including myself," McNealy explained. "A few of my staff members do not have offices. They share. What you do is you come in and get a good parking spot and find a good office and stick your smart card in a flat panel display. No disks, no CDs, no floppy. [I] stick this card in and the Java chip goes out and roams the network and finds my desktop which is running at an instant on a server and it downloads it in two seconds and I authenticate myself with multifactor authentication. That is now my office. Everywhere I go in North America, I stick my smart card in, there's my desktop."
What catches the attention is not so much the fact that McNealy chose to adduce how Sun itself - as a result of moving to this environment - now saves $4 million a year in energy costs alone by not putting a space heater in everybody's office, how it has zero moving costs, and how it has no viruses. What was more striking was that he did so with such passion and conviction: "We have Sunrays [computer terminals] in our lunch room. Our sales reps don't go to their offices anymore. They go to the lunch room and use the Sunrays located in our iWork Cafes in our cafeterias. They put their smart card in and there's your desktop."
"All this will change the whole anthropology of what a company campus looks like," he said, in almost Gates-like, "Business @ the Speed of Thought" mode.
Which brings us to "Project Orion" and Sun's Ingrid Van Den Hoogen. Because business is what Sun is most definitely interested in doing. Van Den Hoogen told a reporter this week that Sun has already begun closing Project Orion deals. Even more interestingly, she mentioned specifically that the Orion package has been used to up-sell a customer (no names at this point) originally interested in just one component of Sun's server stack to something much more comprehensive: unlimited use of all Sun software across their entire development staff.
It's potentially a very lucrative ploy - "We quoted $100,000 for unlimited use of all our software for all their people," Van Den Hoogen explained. And, again, the whole Orion approach is almost Microsoft-like in its thinking: a tightly integrated software stack with the Sun ONE app server as its centerpiece.
Throw in Sun's own Solaris OS, along with the 100-odd Orion components that Van Den Hoogen says will become available over time, and what you have is a sense of why McNealy says that Sun's software strategy is in safe hands, even if the Project Rave that James Gosling demoed at JavaOne in June isn't yet ready to ship.
It was at JavaOne that Jonathan Schwartz offered simplicity in terms of Sun's upcoming new license management for enterprise users, and tomorrow's event in the Moscone Center is certain to be the scene of further confirmations that the rollout of that policy in in full swing.
For Java developers who can't be there in person, there's a chance to be there virtually instead. "NetworkComputing 03-Q3" is Sun's Web event mirroring some of the early action.
JDJ will bring you a blow by blow account from the heart of the conference, from tomorrow. Stay tuned!
Published September 15, 2003 Reads 16,632
Copyright © 2003 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Java News Desk
JDJ News Desk monitors the world of Java to present IT professionals with updates on technology advances, business trends, new products and standards in the Java and i-technology space.
Cloud is a shift from the focus on underlying technology implementation to leveraging existing implementations and further building upon them. Cloud orchestration or a network of clouds is the wave of the future where these clouds can operate with elasticity, scalability, and efficiency. Effective service management is an important aspect of managing such networks. The transition to the cloud will enable the further aggregation of composite web services and enhanced business-to-business capabili...Feb. 18, 2012 11:00 AM EST Reads: 537 |
By Pat Romanski The focus of Java EE 7 is on the cloud, and specifically it aims to bring Platform-as-a-Service providers and application developers together so that portable applications can be deployed on any cloud infrastructure and reap all its benefits in terms of scalability, elasticity, multitenancy, etc. The existing specifications in the platform such as JPA, Servlets, EJB, and others will be updated to meet these requirements.
Java EE 7 continues the ease of development push that characterized prior ...Feb. 18, 2012 10:45 AM EST Reads: 2,257 |
By Jeremy Geelan With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...Feb. 18, 2012 08:30 AM EST Reads: 592 |
By Liz McMillan Wide and cheap availability of cloud-based media services is upon us. With the transformations these services are already bringing to the consumption of music, video and interactive media, change has likewise come to professional workflows. Documents in 2012 are read, written, collaborated on, and distributed anywhere an Internet-enabled device can reach – which is to say, everywhere.
In his session at the 10th International Cloud Expo, Christopher Kenneally, Director of Business Development a...Feb. 17, 2012 02:00 PM EST Reads: 538 |
By Kevin Jackson From the NRO Press Release: "Considered one of the top women leaders in Federal IT, Ms. Singer was recognized for her innova... Feb. 17, 2012 07:00 AM EST Reads: 527 |
By Brian McCallion I've been working on Enterprise Cloud Strategy and in the course of this work identified some interesting and non-obvious opportunities in the Cloud.
One solution I’ve examined is the well-crafted solution that is enStratus. enStratus has built a SaaS Cloud Management / Governance product focused on providing critical management, monitoring, governance capabilities tailored to the needs of the Global 2000 market, rather than the startup market. As I have worked with a current Fortune 500 clie...Feb. 17, 2012 07:00 AM EST Reads: 3,678 |
By Jeremy Geelan With Cloud Expo 2012 New York (10th Cloud Expo) now under four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what e...Feb. 16, 2012 07:30 AM EST Reads: 936 |
By Pat Romanski 2011 was a year of rapid adoption for public and private cloud services. Instant and on-demand server provisioning was the driving force behind the massive growth. On top, cloud server templates and script automation simplified application installation for simple and pre-defined application stacks, but have not targeted more complex enterprise application environments.
In his session at the 10th International Cloud Expo, John Yung, CEO of Appcara, will discuss how 2012 will be the year for app...Feb. 16, 2012 06:30 AM EST Reads: 2,044 |
By Jeremy Geelan "Having been in the IT field for many years, I believe the cloud computing chapter in the industry is an exciting one and I am proud to be a part of it," said National Reconaissance Office (NRO) Chief Information Officer Jill T. Singer Tuesday, as it was announced that she was one of 10 winners of the 2012 CloudNOW "Top Ten Women in Cloud" Awards.Feb. 16, 2012 06:30 AM EST Reads: 609 |
By Liz McMillan As more enterprises are adopting clouds, the nature of cloud computing is changing. Previously, clouds were used to test applications or for non-mission critical applications. Today, enterprises are using clouds for cost-saving advantages and launching more mission critical applications that have defined performance needs.
In his session at the 10th International Cloud Expo, Eric Shepcaro, CEO and Chairman of the Board of Telx, will discuss how distributed computing has many advantages. It wou...Feb. 16, 2012 05:45 AM EST Reads: 1,851 |
- How Are You Building Your Cloud?
- Cloud Expo New York Speaker Profile: Dave Asprey – Trend Micro
- Big Data in Telecom: The Need for Analytics
- Big Data Gold Mine in Cloud Governance and Automation
- Drool, Britannia? Is the UK Failing the Cloud?
- Cloud Expo New York Speaker Profile: Mårten Mickos – Eucalyptus Systems
- Thoughts on Big Data and Data Virtualization
- Cloud Expo New York Speaker Profile: Bernard Golden – HyperStratus
- What Motivates Open Standards in the Cloud?
- What to Expect in 2012: Cloud Computing and Open Source Software
- Will PaaS Finally Bring Open Source Love to the Enterprise?
- Australia's Lunatic NBN OK for Cloud (Update)
- The Future of Cloud Computing: Industry Predictions for 2012
- HP Puts Activist Shareholder on Board
- Gartner Hype Cycle for Emerging Technologies 2011
- How Are You Building Your Cloud?
- Cloud Expo New York Speaker Profile: Dave Asprey – Trend Micro
- Big Data in Telecom: The Need for Analytics
- i-Technology in 2012: Five Industry Predictions
- Big Data Gold Mine in Cloud Governance and Automation
- 9th International Cloud Expo | Cloud Expo Silicon Valley – Photo Album
- Drool, Britannia? Is the UK Failing the Cloud?
- Microsoft Tries Hadoop on Azure
- Cloud Expo New York Speaker Profile: Mårten Mickos – Eucalyptus Systems
- What is Cloud Computing?
- The Top 150 Players in Cloud Computing
- Six Benefits of Cloud Computing
- Virtualization Conference Keynote Webcast Live on SYS-CON.TV
- What's the Difference Between Cloud Computing and SaaS?
- GDS International: Global Warming Scam?
- Twenty-One Experts Define Cloud Computing
- The Future of Cloud Computing
- The Top 250 Players in the Cloud Computing Ecosystem
- SOA 2 Point Oh No!
- Cloud Expo Europe 2009 in Prague: Themes & Topics
- A Brief History of Cloud Computing: Is the Cloud There Yet?








The focus of Java EE 7 is on the cloud, and specifically it aims to bring Platform-as-a-Service providers and application developers together so that portable applications can be deployed on any cloud infrastructure and reap all its benefits in terms of scalability, elasticity, multitenancy, etc. The existing specifications in the platform such as JPA, Servlets, EJB, and others will be updated to meet these requirements.
Java EE 7 continues the ease of development push that characterized prior ...
With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...
Wide and cheap availability of cloud-based media services is upon us. With the transformations these services are already bringing to the consumption of music, video and interactive media, change has likewise come to professional workflows. Documents in 2012 are read, written, collaborated on, and distributed anywhere an Internet-enabled device can reach – which is to say, everywhere.
In his session at the 10th International Cloud Expo, Christopher Kenneally, Director of Business Development a...
I've been working on Enterprise Cloud Strategy and in the course of this work identified some interesting and non-obvious opportunities in the Cloud.
One solution I’ve examined is the well-crafted solution that is enStratus. enStratus has built a SaaS Cloud Management / Governance product focused on providing critical management, monitoring, governance capabilities tailored to the needs of the Global 2000 market, rather than the startup market. As I have worked with a current Fortune 500 clie...
With Cloud Expo 2012 New York (10th Cloud Expo) now under four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what e...
2011 was a year of rapid adoption for public and private cloud services. Instant and on-demand server provisioning was the driving force behind the massive growth. On top, cloud server templates and script automation simplified application installation for simple and pre-defined application stacks, but have not targeted more complex enterprise application environments.
In his session at the 10th International Cloud Expo, John Yung, CEO of Appcara, will discuss how 2012 will be the year for app...
"Having been in the IT field for many years, I believe the cloud computing chapter in the industry is an exciting one and I am proud to be a part of it," said National Reconaissance Office (NRO) Chief Information Officer Jill T. Singer Tuesday, as it was announced that she was one of 10 winners of the 2012 CloudNOW "Top Ten Women in Cloud" Awards.
As more enterprises are adopting clouds, the nature of cloud computing is changing. Previously, clouds were used to test applications or for non-mission critical applications. Today, enterprises are using clouds for cost-saving advantages and launching more mission critical applications that have defined performance needs.
In his session at the 10th International Cloud Expo, Eric Shepcaro, CEO and Chairman of the Board of Telx, will discuss how distributed computing has many advantages. It wou...
Is Big Data destined for only the top 3,000 companies worldwide? What about medium or small companies who are equally as data-driven? Is there a place for Big Data in SMB markets? When I talk to SMB companies about their use of public cloud services, it’s a no-brainer. Pay as you go, lower costs up...
Last summer a CIO for a high profile ecommerce company told me that the smartest way to play the cloud was to rent the spike. I just read the same thing from Zynga’s Infrastructure CTO Allan Leinwand in Inside Zynga’s Big Move To Private Cloud by InformationWeek’s Charles Babcock.
We have previously provided a Quickstart guide to standing up Rackspace cloud servers (and have one for Amazon servers as well). These are very low cost ways of building reliable, production ready capabilities for enterprise use (commercial and government).
Israel-based startup Porticor launches this week with technology aimed at giving enterprises a way to encrypt data held in cloud computing services, including those from Amazon and Rackspace.
Porticor Virtual Private Data is focused on protecting data at rest in cloud-based computing centers where ...
If you are running the BIG-IP Edge Client on your iPhone, iPod or iPad, you may have gotten an AppStore alert for an update. If not, I just wanted to let you know that version 1.0.3 of the iOS Edge Client is available at the AppStore.
The main updates in v1.0.3:
URI scheme enhancement allows passi...
Statistics matter, not only in business, but increasingly also in our social life - well, at least in our social media life. Some of the statistics I noticed this week were round numbers, like 1000. With 1000 representing both the number now showing under "followers" in Twitter and the revenue numbe...
Let's face it right now the cloud is pretty immature. The level of automation and management of these environments are analogous to the early assembly lines, but it won't be this way long. This is not the industrial revolution and it moves at a wicked fast pace. Before we know it the next generation...
In previous posts such as Cloud Computing: Hype, Vision or Reality?, Hyped Cloud Technologies, PAAS is not Mainstream yet, SaaS is going Mainstream, Future applications: SaaS or traditional? I discussed Cloud Computing.
Recently I read Joe McKendrick's interesting article titled:Cloud Computing Mar...
Having covered Cloud Foundry, Force.com, Google App Engine and Red Hat OpenShift, we now take a look at Microsoft’s PaaS offering, Windows Azure.
Microsoft Windows Azure Platform is a Platform as a Service offering from Microsoft. It was announced in 2008 and became available in 2010. Since then Mi...










