|By Dana Gardner||
|October 2, 2016 12:00 PM EDT||
Flash Storage Approach Opens the Door to New Business Opportunities
The next BriefingsDirect Voice of the Customer digital business transformation case study examines how Canadian nonprofit SOCAN faced digital disruption and fought back with a successful storage modernizing journey. We'll learn how adopting storage innovation allows for faster responses to end-user needs and opens the door to new business opportunities.
To describe how SOCAN gained a new competitive capability for its performance rights management business we're joined by Trevor Jackson, Director of IT Infrastructure for SOCAN, the Society of Composers, Authors and Music Publishers of Canada, based in Toronto. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions.
Here are some excerpts:
Gardner: The music business has changed a lot in the past five years or so. There are lots of interesting things going on with licensing models and people wanting to get access to music, but people also wanting to control their own art.
Tell us about some of the drivers for your organization, and then also about some of your technology decisions.
Jackson: We've traditionally been handling performances of music, which is radio stations, television and movies. Over the last 10 or 15 years, with the advent of YouTube, Spotify, Netflix, and digital streaming services, we're seeing a huge increase in the volume of data that we have to digest and analyze as an organization.
Gardner: And what function do you serve? For those who are might not be familiar with your organization or the type of organization, tell us the role you play in the music and content industries.
Play music ethically
Jackson: At a very high level, what we do is license the use of music in Canada. What that means is that we allow businesses through licensing to ethically play any type of music they want within their environment. Whether it's a bar, restaurant, television station, or a radio station, we collect the royalties on behalf of the creators of the music and then redistribute that to them.
We're a not-for-profit organization. Anything that we don't spend on running the business, which is the collecting, processing, and payment of those royalties, goes back to the creators or the publishers of the music.
Gardner: When you talk about data, tell us about the type of data you collect in order to accomplish that mission?
Jackson: It's all kinds of data. For the most part, it's unstructured. We collect it from many different sources, again radio and television stations, and of course, YouTube is another example.
There are some standards, but one of the challenges is that we have to do data transformation to ensure that, once we get the data, we can analyze it and it fits into our databases, so that we can do the processing on information.
Gardner: And what sort of data volumes are we talking about here?
Jackson: We're not talking about petabytes, but the thing about performance information is that it's very granular. For example, the files that YouTube sends to us may have billions of rows for all the performances that are played, as they're going through their cycle through the month; it's the same thing with radio stations.
We don't store any digital files or copies of music. It's all performance-related information -- the song that was played and when it was played. That's the type of information that we analyze.
Gardner: So, it's metadata about what's been going on in terms of how these performances have been used and played. Where were you two years ago in this journey, and how have things changed for you in terms of what you can do with the data and how performance of your data is benefiting your business?
Jackson: We've been on flash for almost two years now. About two and a half years ago, we realized that the storage area network (SAN) that we did have, which was a traditional tiered-storage array, just didn't have the throughput or the input/output operations per second (IOPS) to handle the explosive amount of data that we were seeing.
With YouTube coming online, as well as Spotify, we knew we had to do something about that. We had to increase our throughput.
Gardner: Are you generating reports from this data at a certain frequency or is there streaming? How is the output in terms of performance requirements?
Jackson: We ingest a lot of data from the data-source providers. We have to analyze what was played, who owns the works that were played, correlate that with our database, and then ensure that the monies are paid out accordingly.
Gardner: Are these reports for the generation of the money done by the hour, day, or week? How frequently do you have to make that analysis?
Jackson: We do what we call a distribution, which is a payment of royalties, once a quarter. When we're doing a payment on a distribution, it’s typically on performances that occurred nine months prior to the day of the distribution.
Gardner: What did you do two and a half years ago in terms of moving to flash and solid state disk (SSD) technologies? How did you integrate that into your existing infrastructure, or create the infrastructure to accommodate that, and then what did you get for it?
Jackson: When we started looking at another solution to improve our throughput, we actually started looking at another tiered-storage array. I came to the HPE Discover [conference] about two years ago and saw the presentation on the all-flash [3PAR Storage portfolio] that they were talking about, the benefits of all-flash for the price of spinning disk, which was to me very intriguing.
I met with some of the HPE engineers and had a deep-dive discussion on how they were doing this magic that they were claiming. We had a really good discussion, and when I went back to Toronto, I also met with some HPE engineers in the Toronto offices. I brought my technical team with me to do a bit of a deeper dive and just to kick the tires to understand fully what they were proposing.
We came away from that meeting very intrigued and very happy with what we saw. From then on, we made the leap to purchase the HPE storage. We've had it running for about [two years] now, and it’s been running very well for us.
Gardner: What sort of metrics do you have in terms of technology, speeds and feeds, but also metrics in terms of business value and economics?
Jackson: I don’t want to get into too much detail, but as an anecdote, we saw some processes that we were running going from days to hours just by putting it on all-flash. To us, that's a huge improvement.
Gardner: What other benefits have you gotten? Are there some analytics benefits, backup and recovery benefits, or data lifecycle management benefits?
Jackson: Looking at it from an OPEX perspective, because of the IOPS that we have available to us, planning maintenance windows has actually been a lot easier for the team to work with.
Before, we would have to plan something akin to landing the space shuttle. We had to make sure that we weren’t doing it during a certain time, because it could affect the batch processes. Then, we'd potentially be late on our payments, our distributions. Because we have so many IOPS on tap, we're able to do these maintenance windows within business hours. The guys are happier because they have a greater work-life balance.
The other benefit that we saw was that all-flash uses less power than spinning disk. Because of less power, there less heat, and a need for less floor space. Of course, speed is the number one driving factor for a company to go all-flash.
Gardner: In terms of automation, integration, load-balancing, and some of those other benefits that come with flash storage media environments, were you able to use some of your IT folks for other innovation projects, rather than speeds and feeds projects?
Jackson: When you're freeing up resources from keeping the lights on, it's adding more value to the business. IT traditionally is a cost center, but now we can take those resources and take them off of the day-to-day mundane tasks and put them into projects, which is what we've been doing. We're able to add greater benefit to our members.
Gardner: And has your experience with flash in modernizing your storage prompted you to move toward other infrastructure modernization techniques including virtualization, software-defined composable infrastructure, maybe hyper converged? Is this an end point for you or maybe a starting point?
Jackson: IT is always changing, always transforming, and we're definitely looking at other technologies.
Some of the big buzzwords out there, blockchain, machine learning, and whatnot are things that we’re looking at very closely as an organization. We know our business very well and we're hoping to leverage that knowledge with technology to further drive our business forward.
Gardner: We're hearing a lot promising sorts of vision these days about how machine learning could be brought to bear on things like data transformation and making that analysis better, faster, cheaper. So, that’s a pretty interesting stuff.
Are you now looking to extend what you do? Is the technology an enabler more than a cost center in some ways for your general SOCAN vision and mission?
Jackson: Absolutely. We're in the music business, but there is no way we can do what we do without technology; technically it’s impossible. We're constantly looking at ways that we can leverage what we have today, as well as what’s out in the marketplace or coming down the pipe, to ensure that we can definitely add the value to our members to ensure that they're paid and compensated for their hard work.
Gardner: And user experience and user quality of experience are top-of-mind for everybody these days.
Jackson: Absolutely, that’s very true.
You may also be interested in:
- How Software-defined Storage Translates into Just-In-Time Data Center Scaling
- Big data enables top user experiences and extreme personalization for Intuit TurboTax
- Feedback loops: The confluence of DevOps and big data
- Spirent leverages big data to keep user experience quality a winning factor for telcos
- Powerful reporting from YP's data warehouse helps SMBs deliver the best ad campaigns
- IoT brings on development demands that DevOps manages best, say experts
- Big data generates new insights into what’s happening in the world's tropical ecosystems
- DevOps and security, a match made in heaven
- How Sprint employs orchestration and automation to bring IT into DevOps readiness
- How fast analytics changes the game and expands the market for big data value
- How HTC centralizes storage management to gain visibility and IT disaster avoidance
- Big data, risk, and predictive analysis drive use of cloud-based ITSM, says panel
- Rolta AdvizeX experts on hastening big data analytics in healthcare and retail
- The future of business intelligence as a service with GoodData and HP Vertica
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Apr. 23, 2017 04:00 AM EDT Reads: 1,593
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Apr. 23, 2017 03:45 AM EDT Reads: 4,457
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Apr. 23, 2017 03:30 AM EDT Reads: 102
Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
Apr. 23, 2017 03:15 AM EDT Reads: 3,381
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 23, 2017 02:45 AM EDT Reads: 1,573
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Apr. 23, 2017 02:45 AM EDT Reads: 1,145
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Apr. 23, 2017 01:45 AM EDT Reads: 8,543
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 23, 2017 01:15 AM EDT Reads: 165
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Apr. 22, 2017 11:45 PM EDT Reads: 2,023
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Apr. 22, 2017 11:15 PM EDT Reads: 1,414
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Apr. 22, 2017 10:15 PM EDT Reads: 1,822
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Apr. 22, 2017 10:15 PM EDT Reads: 1,778
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Apr. 22, 2017 09:15 PM EDT Reads: 3,432
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Apr. 22, 2017 08:00 PM EDT Reads: 1,819
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 22, 2017 05:30 PM EDT Reads: 2,155
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Apr. 22, 2017 04:30 PM EDT Reads: 1,691
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Apr. 22, 2017 03:00 PM EDT Reads: 1,386
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
Apr. 22, 2017 02:45 PM EDT Reads: 1,688
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Apr. 22, 2017 02:45 PM EDT Reads: 4,596
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Apr. 22, 2017 02:15 PM EDT Reads: 3,179