@CloudExpo Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, Ram Sonagara

Related Topics: @CloudExpo, @DXWorldExpo, @ThingsExpo

@CloudExpo: Article

Vendor Partnerships | @CloudExpo #DevOps #BigData #DigitalTransformation

Building ecosystems to simplify cutting-edge agility

How Vendor Partnerships Can Maximize the Value from New Technology

Modern IT departments have enormous budgets and there's a veritable feast of technology out there to choose from. IT spending worldwide will total $3.5 trillion this year, according to Gartner. The challenge lies in selecting the right technology to drive your business forward and successfully integrating it into your stack. The proliferation of new cloud services, with countless small niche players working to maximize cloud value, has led to a serious management challenge.

Thankfully, IT departments do have a way out - they can look for vendor partnerships that do some of the integration legwork for them, or they can consider service orchestration and work with a systems integrator.

Vendor partnerships offer a shortcut to value
Many major enterprises have been putting their heads together and analyzing how they can maximize value for their clients. Take the alignment of Citrix and Microsoft, for example. Citrix offers a cloud service that delivers secure apps from Azure to any device, and XenDesktop enables secure productivity in the cloud with Office 365. In the past, an IT department would have had to allocate resources and work out how to integrate these services internally.

The result, when vendors form partnerships themselves, is invariably more secure and efficient. When they tailor their toolsets to work natively with each other, the integration burden evaporates, adding real business value. It frees up resources for clients, because they don't have to develop internally. Instead, they can pick what they need from a fixed menu and dive straight into the innovation and creativity that will really drive their business success and differentiate them in the marketplace.

System orchestration goes further
Identifying what you want from an ecosystem, managing the process, and assessing performance can also be a major burden for enterprises.

"In financial services, we spend an increasing amount of overhead managing third parties, and when we can forge close partnerships, it minimizes that overhead," Thomas Phillips, CIO of Elavon told CIO.com.

With service orchestration it's possible to get a vendor to do the heavy lifting for you. They take the lead in service provision and manage your service providers, but they also have to be accountable.

You may have your service orchestrator look at compliance, contract management, risk and security across all vendors. They manage how the service changes over time and, if vendors don't meet expectations, they're responsible for swapping them out for someone that does. With a process like this, you aren't relying on a monolithic system that has to be continually developed. You can look at what is happening in the market and cherry pick the best technology out there.

There seems to be a growing realization that if someone does something better than you can, then you should partner with them. This new attitude is driving solid partnerships that dramatically reduce cost and friction for clients. If your vendor can save you the research and integration headache by presenting a niche, cutting-edge tool, through a partner they've already integrated with, then there's tangible business value.

Marco Iansiti of Harvard Business School described companies like WalMart and Microsoft as keystones within their own business ecosystems. He suggests:

"By continually trying to improve the ecosystem as a whole, keystones ensure their own survival and prosperity. They don't promote the health of others for altruistic reasons; they do it because it's a great strategy."

Seeing the opportunity
This isn't just about selling or reselling a software product. It's about sharing valuable experience based on interactions with multiple companies over months and years. The business value is in understanding the software to the level of being able to see what type of value it could release in any particular business. With a deep knowledge of other vendors through these partnership agreements, service orchestrators can guide clients to the right tools for them and prove that they're working with the right metrics.

For a company to assess all the possibilities, pick the tools that add most value, and then work out how to integrate them efficiently is a major undertaking. It costs a lot of money and it will take a lot of time. That time and money is being withdrawn from the core aim of the business, which is to put out a product or service that delivers value to customers and draws a healthy revenue.

Speed-to-market offers obvious benefits, enabling companies to surpass their competitors. Agility is an increasingly vital component of long-term success, because companies must be able to pivot and exploit new technologies as they emerge. The two major benefits to come out of vendor partnerships and service orchestration are flexibility and reduced time-to-value and that's why they're proving so important today.

More Stories By Karyn Jeffery

Karyn Jeffery is VP and Head of End User Services in Fujitsu's Managed Infrastructure Services Global Delivery unit. She leads the globalization of Fujitsu’s offerings in end user computing. Contact her at [email protected].

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@CloudExpo Stories
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.