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@CloudExpo Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Pat Romanski, Roger Strukhoff

Related Topics: @CloudExpo, Java IoT, Mobile IoT, Open Source Cloud, Cognitive Computing , Agile Computing, @DXWorldExpo, @ThingsExpo, WebRTC Summit, @DevOpsSummit

@CloudExpo: Article

[video] @Adobe's #DigitalTransformation | @CloudExpo @24Notion #IoT

Mobile is the strategy that enterprise transformation centers on to drive customer engagement

View General Session  Here
Download Slide Deck ▸ Here

View General Session  Here
Download Slide Deck ▸ Here

The Next Generation Customer Engagement: Mobile Transformation

Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement.

View General Session  Here
Download Slide Deck ▸ Here

In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.

View General Session  Here
Download Slide Deck ▸ Here

Speaker Bio
Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Cloud mobile product strategy. Since joining Adobe six years ago, he launched Adobe Mobile services, an Adobe Marketing Cloud core service, which transformed mobile app analytics, testing, targeting, location, and, messaging solutions, enabling Adobe customers to strengthen their mobile business. He works with many clients across all verticals to help create their mobile strategy and execute on their mobile initiatives. Roger is passionate about mobile marketing and has served on Mobile Marketing Association (MMA) and Internet Advertising Bureau (IAB) workgroups to define mobile marketing standards and best practices.

Roger's prior work experience includes 10 years at IBM within the Global Services product management team driving major initiatives in IBM's cloud strategy. He was instrumental in helping transform traditional IBM software license-based businesses to a hosted SaaS business model.

@ThingsExpo - The World's Largest 'Internet of Things' Event, November 1-3, 2016, at the Santa Clara Convention Center!

Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

@CloudExpo / @ThingsExpo 2016 Silicon Valley
(November 1-3, 2016, Santa Clara Convention Center, CA)

@CloudExpo / @ThingsExpo 2017 New York 
(June 6-8, 2017, Javits Center, Manhattan)

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @CloudExpo@ThingsExpo, November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.

Register for @CloudExpo/@ThingsExpo 'FREE' Before Friday! ▸ Here

Track 1: Enterprise Cloud & Digital Transformation 
Track 2: Microservices | Cloud Hot Topics  
Track 3: Internet of Things & Cloud  
Track 4: APIs & Cloud Security  
Track 5: Big Data Analytics  
Track 6: DevOps, Continuous Delivery & Containers  
Track 7: Enterprise IoT & IIoT  
Track 8: IoT Developer  
Track 9: Consumer IoT | IoT Hot Topics

Delegates to Cloud Expo | @ThingsExpo will be able to attend 9 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join @CloudExpo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

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