|By Ian Khan||
|March 6, 2017 09:30 PM EST||
Three Invaluable Lessons from Cloud Expo
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year's Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
When trade shows are not a waste of time
I am not very aggressive by nature but my feeling of being a little pushy is directly related to the situation I am put into. Although I am all in favor of having a presence at events, conferences and tradeshows and working like a magnet to attract the people who are looking for you, I am also avid about getting out of my comfort zone and seeking people who I want to speak with. Having said that, some of my best conversations have been with people that I sought and hunted down. Being able to derive maximum value from any industry event is about maximizing your presence through meaningful conversations and sometimes that happens outside the booth rather than at your booth. Next time, maximize the value you receive from industry events by planning a strategy of seeking out specific people, and then seeking them out. Make clear goals of meeting a minimum number of people and get on with it.
When audiences engage
It is simply impossible to deliver a presentation that hits a home run without knowing your audiences. I have seldom gone into a presentation where I was unaware of what the audience was looking for. Whether you are speaking to a sales and marketing crowd or nannies without borders, identify at least three key points that will make an impact on the mindset of the audience. Your content can be an eye opener, a reflective piece or a motivational blaster. Make sure you have identified the highest impact course, then put the overall context of the conversation in perspective. The first 60-90 seconds of your presentation are the most important as they set the tone for your entire session, followed by the closing. Focus on both of these as much as you can, without sacrificing the main content and you are sure to have an impactful conversation.
When the system succeeds
I will not call it a process problem, but instead a system problem. If you have models and processes in place and are not utilizing them to their full extent, you are easily wasting a chunk of your time and effort. I had a few great discussions about this point and the simple takeaway is that "the reason why models, methodologies and processes don't work is simply because they never get executed the way they should be." Yes of course there may be something unique about your work or a specific case but the reason why standards exist is because of the pure value they deliver. People often complain they tried but their process did not work or it didn't bring in the right results. I would suggest mapping your process with your need and making sure it's the right process. Make your processes into a system that you follow. The system is your friend and processes make the system succeed.
I learned a lot more at this year's Cloud Expo. Last but not least the mere fact that cloud-powered technologies are growing in multiple ways and more than anything else there is a need for us all to work together to create an ecosystem that supports growth, better practices and standards. If you were at Cloud Expo, please share your story and let us know what it that you learned.
20th International Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.
Download Show Prospectus ▸ Here
Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud.
Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "Cloud-Ready" as it can be!
Sponsors of Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:
- Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
- Showcase exhibition during our new extended dedicated expo hours
- Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
- Online advertising in SYS-CON's i-Technology Publications
- Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
- Unprecedented PR Coverage: Editorial Coverage on Cloud Computing Journal
- Tweetup to over 75,000 plus followers
- Press releases sent on major wire services to over 500 industry analysts.
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.
The World's Largest "Cloud Digital Transformation" Event
@CloudExpo / @ThingsExpo 2017 New York
(June 6-8, 2017, Javits Center, Manhattan)
@CloudExpo / @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)
Full Conference Registration Gold Pass and Exhibit Hall ▸ Here
Register For @CloudExpo ▸ Here via EventBrite
Register For @ThingsExpo ▸ Here via EventBrite
Register For @DevOpsSummit ▸ Here via EventBrite
Sponsors of Cloud Expo / @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:
- Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
- Showcase exhibition during our new extended dedicated expo hours
- Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
- Online targeted advertising in SYS-CON's i-Technology Publications
- Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
- Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Track 1. FinTech
Track 2. Enterprise Cloud | Digital Transformation
Track 3. DevOps, Containers & Microservices
Track 4. Big Data | Analytics
Track 5. Industrial IoT
Track 6. IoT Dev & Deploy | Mobility
Track 7. APIs | Cloud Security
Track 8. AI | ML | DL | Cognitive Computing
Delegates to Cloud Expo / @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join Cloud Expo / @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.
Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!
Accordingly, attendees at the upcoming 20th Cloud Expo / @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.
FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.
More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.
The upcoming 20th International @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.
Submit your speaking proposal today! ▸ Here
Our Top 100 Sponsors and the Leading "Digital Transformation" Companies
(ISC)2, 24Notion (Bronze Sponsor), 910Telecom, Accelertite (Gold Sponsor), Addteq, Adobe (Bronze Sponsor), Aeroybyte, Alert Logic, Anexia, AppNeta, Avere Systems, BMC Software (Silver Sponsor), Bsquare Corporation (Silver Sponsor), BZ Media (Media Sponsor), Catchpoint Systems (Silver Sponsor), CDS Global Cloud, Cemware, Chetu Inc., China Unicom, Cloud Raxak, CloudBerry (Media Sponsor), Cloudbric, Coalfire Systems, CollabNet, Inc. (Silver Sponsor), Column Technologies, Commvault (Bronze Sponsor), Connect2.me, ContentMX (Bronze Sponsor), CrowdReviews (Media Sponsor) CyberTrend (Media Sponsor), DataCenterDynamics (Media Sponsor), Delaplex, DICE (Bronze Sponsor), EastBanc Technologies, eCube Systems, Embotics, Enzu Inc., Ericsson (Gold Sponsor), FalconStor, Formation Data Systems, Fusion, Hanu Software, HGST, Inc. (Bronze Sponsor), Hitrons Solutions, IBM BlueBox, IBM Bluemix, IBM Cloud (Platinum Sponsor), IBM Cloud Data Services/Cloudant (Platinum Sponsor), IBM DevOps (Platinum Sponsor), iDevices, Industrial Internet of Things Consortium (Association Sponsor), Impinger Technologies, Interface Masters, Intel (Keynote Sponsor), Interoute (Bronze Sponsor), IQP Corporation, Isomorphic Software, Japan IoT Consortium, Kintone Corporation (Bronze Sponsor), LeaseWeb USA, LinearHub, MangoApps, MathFreeOn, Men & Mice, MobiDev, New Relic, Inc. (Bronze Sponsor), New York Times, Niagara Networks, Numerex, NVIDIA Corporation (AI Session Sponsor), Object Management Group (Association Sponsor), On The Avenue Marketing, Oracle MySQL, Peak10, Inc., Penta Security, Plasma Corporation, Pulzze Systems, Pythian (Bronze Sponsor), Cosmos, RackN, ReadyTalk (Silver Sponsor), Roma Software, Roundee.io, Secure Channels Inc., SD Times (Media Sponsor), SoftLayer (Platinum Sponsor), SoftNet Solutions, Solinea Inc., SpeedyCloud, SSLGURU LLC, StarNet, Stratoscale, Streamliner, SuperAdmins, TechTarget (Media Sponsor), TelecomReseller (Media Sponsor), Tintri (Welcome Reception Sponsor), TMCnet (Media Sponsor), Transparent Cloud Computing Consortium, Veeam, Venafi, Violin Memory, VAI Software, Zerto
About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).
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