Wide and cheap availability of cloud-based media services is upon us. With the transformations these services are already bringing to the consumption of music, video and interactive media, change has likewise come to professional workflows. Documents in 2012 are read, written, collaborated on, and distributed anywhere an Internet-enabled device can reach – which is to say, everywhere.
In his session at the 10th International Cloud Expo, Christopher Kenneally, Director of Business Development a...| By Java News Desk | Article Rating: |
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| February 9, 2004 12:00 AM EST | Reads: |
37,762 |
One of the first reactions to Jonathan Schwartz's essay in February's JDJ comes from Salil Deshpande, CEO of The Middleware Company, which runs the enterprise software community sites TheServerSide.com, and the recently launched TheServerSide.NET.
"Jonathan Schwartz has said some silly things over the years, but this one might take the cake," says Deshpande, speaking exclusively to JDJ News Desk.
"Saying that middleware is history is like saying our nation's highways, railways, and waterways are history. They are boring when working well, maybe, but not history."
"On the contrary, middleware is the future. It is constantly evolving, adapting, and innovating; and there are standards, because computing will never be a one stop shopping experience. Sun understands this, I think they just need to work on their message. If they don't refocus on what they do well, Sun will be history."
Published February 9, 2004 Reads 37,762
Copyright © 2004 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
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JDJ News Desk monitors the world of Java to present IT professionals with updates on technology advances, business trends, new products and standards in the Java and i-technology space.
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Nick 02/18/04 09:39:30 AM EST | |||
Well, guy just wanted to say "Let''s call it "services" istead of "middleware". That''s all. Just didn''t like the word. |
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TV 02/10/04 09:21:24 PM EST | |||
Interesting . . . What about airways ? |
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Frederick P Mikkelsen 02/10/04 03:46:33 PM EST | |||
Middleware is a concept to integrate heretofore unintegrated technologies more easily. As long as there are technologies to integrate, and projects to be done more quickly, middleware is the key. But just as 3G programming languages obfuscated machine code, middleware solutions will become more sophisticated to abstracting out the nitty technology. There was a time that making ODBC drivers was a profitable business plan. Later, message queue software sold. Now, realtime integration is the presumption however operational middleware is more valuable. How do I execute better business quicker? Middleware has migrated in 15 years from API packages to business solution generators. Only if business stops having competitive time pressues will middleware cease to exist. |
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Randy Schnier 02/10/04 11:40:56 AM EST | |||
What do companies do when they realize they''ve lost the battle as defined by the current market? Try to redefine the market. |
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Darren Pye 02/10/04 10:25:18 AM EST | |||
Agree @ Joe With crap like this comming from Sun, it is the duty of all of us Java supporters to stand behind the technology. If it were left up to Sun alone, .NET would surely win. IBM, please take the wheel. |
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Joe 02/10/04 09:49:02 AM EST | |||
I get sooo tired of these silly things coming out of Sun. It seem it is only a direct marketing attck at IBM. It reflects that Sun has lost it''s focus, and can''t seem to find it. Sun may well end up being history... ...please IBM, buy out Sun and save java for us all. |
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John Walker 02/10/04 09:04:51 AM EST | |||
Middleware is very much alive and well and is instrumental in business today. Packaged solutions have been very successful and have a foothold, but the number of custom solutions to tie disparate systems together is beyond calculation. Applications developers are looking to web services for the next generation of applications, we all pretty much agree on that point, but the phrase ''middleware is dead'' is as premature as the rantings of ''the mainframe is dead'' that started many, many years ago. |
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John Walker 02/10/04 09:04:48 AM EST | |||
Middleware is very much alive and well and is instrumental in business today. Packaged solutions have been very successful and have a foothold, but the number of custom solutions to tie disparate systems together is beyond calculation. Applications developers are looking to web services for the next generation of applications, we all pretty much agree on that point, but the phrase ''middleware is dead'' is as premature as the rantings of ''the mainframe is dead'' that started many, many years ago. |
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Paul Barns 02/10/04 07:58:42 AM EST | |||
Hey, at least this guy did not paste his mug shot all over the article.... He is obviously not seeking the publicity that the "czar" (hardy har har) from Sun did. |
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bobR 02/10/04 07:47:50 AM EST | |||
Am I correct in thinking that a J2EE Application Server is essentially middleware? Is SUN saying J2EE is ... |
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Brook Monroe 02/10/04 07:16:32 AM EST | |||
Sounds to me like Sun''s marketing department doesn''t know diamonds from dishwater. Sun has had essentially zero sales performance in the software department for years--these guys can''t even figure out how to market Java effectively. Sounds like Sun has reached the denial stage of terminal illness--and is declaring everyone else to be dead, too, just so they''re not the only ones. |
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james 02/10/04 02:07:22 AM EST | |||
It''s just which reference point you''re talking about here. To A, B is death! and to B, A is death! |
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ashishK 02/09/04 09:52:21 AM EST | |||
yes but which statement? that''s it''s "dead" or that it''s "alive and well" ;-) |
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en 02/06/04 08:50:00 PM EST | |||
hehe, it''s an expression of marketing instead of technology. |
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Wide and cheap availability of cloud-based media services is upon us. With the transformations these services are already bringing to the consumption of music, video and interactive media, change has likewise come to professional workflows. Documents in 2012 are read, written, collaborated on, and distributed anywhere an Internet-enabled device can reach – which is to say, everywhere.
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With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
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Cloud is a shift from the focus on underlying technology implementation to leveraging existing implementations and further building upon them. Cloud orchestration or a network of clouds is the wave of the future where these clouds can operate with elasticity, scalability, and efficiency. Effective service management is an important aspect of managing such networks. The transition to the cloud will enable the further aggregation of composite web services and enhanced business-to-business capabili...
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