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SDForum Gives Lineup At SaaS Conference

Taking Place Tuesday, March 22, 2005 In Santa Clara, California

The Software Development Forum (SDForum), Silicon Valley's leading source of information and education to the technology community for over 20 years, announced today that its upcoming landmark Software-as-a-Service (SaaS) Conference on March 22, 2005 will feature keynote speakers Marc Benioff from Salesforce.com and Gerry Mooney from IBM.

These industry leaders will join more than 20 CEOs in this one day conference which is the first of its kind. Other key names include Tim Chou, author and former president of Oracle's On Demand division, Brian Behlendorf the creator of Apache and Collabnet CTO, and Siebel's Ken Rudin, VP and GM of OnDemand CRM. SaaS Conference sponsors include BA Venture Partners, IBM, Deloitte, OpSource, RightNow Technologies, Demandware, BlueRoads, and Qualys.

Laura Merling SDForum CEO said the conference, which focuses on business applications, will be a landmark event for the sector which is projected to grow at 26 percent annually and hit $8.1 billion by 2007 according to industry analyst IDC. Amy Konary, program director for Software Pricing, Licensing, and Delivery at IDC, who will be a moderator at the Conference, said SDForum had rightly recognized that this was a huge growth area and had secured an impressive line up of speakers from SaaS firms and the investment community.

"This high level gathering will shed new light on the opportunities and challenges associated with SaaS delivery, and provide a forum for seasoned SaaS executives to share best practices," said Konary. Merling said they will have most of the SaaS vendors who have IPO'd in recent months including, RightNow Technologies, WebSideStory, Salesforce.com, and Webex.

"SaaS is rapidly changing the IT landscape and investors are keen to explore opportunities in the sector as demonstrated by the formation of the recent $100 million emerging technologies fund by Emergence Capital. Indeed this Conference topic was largely driven by our investor sponsors and Board Members who believe there is considerable investment value in this space," Merling said, adding, "The audience will come away with practical and strategic advice on developing SaaS applications, driving adoption and managing a sound business model, as well as engineering best practices. Additionally, experts from key SaaS companies will discuss their differentiators, viability, and growth prospects."

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SaaS News Desk trawls information and news sources worldwide for the very latest developments concerning SaaS as a software application delivery model and brings you topical material relevant to the new paradigm in which customers pay not for owning software but rather for using it.

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