@CloudExpo Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Pat Romanski, Roger Strukhoff

News Feed Item

IBM to Create Alliance With Industry Leaders Supporting Standards for New Enterprise Data Centers

IBM to Create Alliance With Industry Leaders Supporting Standards for New Enterprise Data Centers

LOS ANGELES, CA -- (MARKET WIRE) -- 04/30/08 -- IBM Business Partner Leadership Conference -- IBM (NYSE: IBM) today announced it is creating an alliance program for independent hardware and software vendors to support industry standards for new enterprise data centers, which are dramatically more energy efficient, virtualized, and resilient.

The new alliance with top IT companies around the world will enable clients to evolve to new enterprise data centers while offering the widest possible choice of open technologies.

The importance of interoperability and open standards for new enterprise data centers -- including those for energy management, virtualization, networking, security, and service management, among others -- is a focal point of this program.

For example, vendors that support energy efficiency standards can enable end-to-end management and monitoring of power and cooling of hardware in the data center. Such standards pave the way to product interoperability for greater data center efficiency by setting caps on energy use, shifting resources to meet business requirements, or adjusting workloads to avoid higher billing rates.

The alliance is targeted at independent hardware and software vendors that specialize in elements crucial to data centers, including networking, virtualization, facilities management, platforms, operating systems, storage, and systems management.

The alliance will offer several benefits to vendors that join including: Increased exposure to clients through a new enterprise data center alliance portal; access to potential joint go-to-market activities; potential participation in joint-development projects; the ability to participate in IBM client events; and exposure to capabilities and opportunity for early interoperability development and tests.

The following IT vendors are in support of this program: Brocade, Citrix, Eaton, Emulex, Juniper Networks, Novell, RedHat, Sun and VMware.

"Brocade is a long term partner with IBM. We believe this new enterprise data center Alliance Program is a great opportunity to further our Data Center Fabric strategy to help IBM customers evolve their data centers," said Marty Lans, Sr. Director, Data Center Marketing, Brocade. "IBM's commitment to open standards and interoperability will be beneficial in supporting high levels of performance and end-to-end interoperability across the new enterprise data center ecosystem."

"Citrix and IBM have been working together on servers as well as desktop virtualization initiatives for some time. We look forward to leveraging IBM's alliance program for the new enterprise data center to help highlight how our capabilities can be leveraged in support of IBM's vision," said AJ Jennings, vice president of business development at Citrix. "We also support IBM's focus on open standards as a foundation for their vision and as an element of their alliance program."

"IBM's vision for the new enterprise data center leverages best practices and technologies to deliver more computing power while reducing costs and maintaining availability," said Patrick Giangrosso, Eaton, director, global accounts. "Eaton is thrilled to collaborate with IBM in developing and delivering solutions that advance IBM's energy efficiency initiative."

"We've teamed with IBM for years to deliver data center solutions and Emulex's participation in the new IBM alliance program reinforces our commitment to delivering enterprise-class data center solutions," said Mike Smith, executive vice president of worldwide marketing, Emulex Corp. "With the largest installed base of Fibre Channel HBAs within IBM SANs worldwide, Emulex continues to deliver a broad range of connectivity solutions for IBM systems, including IBM System x and BladeCenter. We share IBM's vision for the next-generation data center and are committed to helping end users support the explosive growth of data, manage the increased deployments of server virtualization and reduce overall operational costs."

"As innovative businesses embrace the holistic, integrated approach of the new enterprise data center, a critical element for success will be an underlying high-performance network infrastructure that provides fast, reliable and secure access to applications and services at scale," said Craig Strachman, senior director enterprise alliances, Juniper Networks, Inc. "As the leader in high-performance networking and an active alliance program member, Juniper together with IBM will offer clients greater choice and control in quickly meeting evolving business requirements, while reducing costs."

"Novell is pleased to be part of this alliance with IBM and others to help customers better manage data complexity along with operational, energy and cost efficiencies, which is precisely the value proposition around SUSE Linux Enterprise Server and virtualization in the data center," said Carlos Montero-Luque, vice president of product management for Open Platform Solutions at Novell. "Novell is committed to green computing, virtualization, security and data center management, all priorities of the new program."

"Red Hat, the leading open source enterprise Linux and virtualization provider, is an enthusiastic supporter of IBM's new enterprise data center initiative," said Scott Crenshaw, vice president of Red Hat's Platform Business Unit. "Our Linux Automation architecture, including integrated virtualization, extends the open source platform to allow IT to deliver new levels of efficiency, service delivery and cost benefits. This is very complementary to IBM's new enterprise data center initiative, including its emphasis of openness and standards."

"Sun is pleased to be a member of IBM's ecosystem of partners and its new enterprise data center Alliance Program," said Jim McHugh, Vice President of Solaris Marketing, Sun Microsystems. "With IBM's System x and BladeCenter products running the open source Solaris 10 Operating System from Sun, customers can benefit from open, standards-based solutions that help improve data center efficiencies. This is yet another example of Sun and IBM's commitment to delivering open systems with a focus on performance, scalability, reliability and security in demanding computer environments."

"VMware and IBM are helping customers make their datacenters and desktops more cost-effective, energy-efficient and disaster-tolerant," said Dr. Stephen Herrod, Chief Technology Officer at VMware. "Like IBM, VMware is committed to broad interoperability and support for open standards, and VMware virtualization is unmatched in its support for hardware and operating systems. Building on our longstanding partnership, VMware looks forward to supporting IBM's alliance program with proven best practices in virtualization implemented among our 100,000+ customers."

For additional information please visit www.ibm.com/datacenter.

Add to DiggBookmark with del.icio.usAdd to Newsvine

Ron Favali
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

CloudEXPO Stories
The precious oil is extracted from the seeds of prickly pear cactus plant. After taking out the seeds from the fruits, they are adequately dried and then cold pressed to obtain the oil. Indeed, the prickly seed oil is quite expensive. Well, that is understandable when you consider the fact that the seeds are really tiny and each seed contain only about 5% of oil in it at most, plus the seeds are usually handpicked from the fruits. This means it will take tons of these seeds to produce just one bottle of the oil for commercial purpose. But from its medical properties to its culinary importance, skin lightening, moisturizing, and protection abilities, down to its extraordinary hair care properties, prickly seed oil has got lots of excellent rewards for anyone who pays the price.
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected path for IoT innovators to scale globally, and the smartest path to cross-device synergy in an instrumented, connected world.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of the world’s largest data centers. Click here to schedule a meeting with our experts and executives.
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understanding as the environment changes.