Welcome!

@CloudExpo Authors: Yeshim Deniz, Liz McMillan, Ian Khan, Elizabeth White, Pat Romanski

Related Topics: SYS-CON ITALIA, Containers Expo Blog

SYS-CON ITALIA: Article

Cloud Computing: Making Analytics in the Cloud a Reality

There will soon be a myriad of announcements of DBMS offerings in the cloud

There will soon be a myriad of announcements of DBMS offerings in the cloud. Many of these will NOT be marriages made in heaven. However, the most innovative new DBMS software combined with new cloud computing services are here today and truly take advantage of the cloud architecture in order to change the economics and the responsiveness of business analytics.

My belief is that cloud computing will change the economics of business intelligence (BI) and enable a variety of new analytic data management projects and business possibilities. It does so by making the hardware, networking, security, and software needed to create data marts and data warehouses available on demand with a pay-as-you-go approach to usage and licensing.

A computing cloud, such as the Amazon Elastic Compute Cloud, is composed of thousands of commodity servers running multiple virtual machine instances (VMs) of the applications hosted in the cloud. As customer demand for those applications changes, new servers are added to the cloud or idled and new VMs are instantiated or terminated.

Cloud computing infrastructure differs dramatically from the infrastructure underlying most in-house data warehouses and data marts. There are no high-end servers with dozens of CPU cores, SANs, replicated systems, or proprietary data warehousing appliances available in the cloud. Therefore, a new DBMS software architecture is required to enable large volumes of data to be analyzed quickly and reliably on the cloud's commodity hardware. Recent DBMS innovations make this a reality today, and the best cloud DBMS architectures will include:

  1. Shared-nothing, massively parallel processing (MPP) architecture. In order to drive down the cost of creating a utility computing environment, the best cloud service providers use huge grids of identical (or similar) computing elements. Each node in the grid is typically a compute engine with its own attached storage. For a cloud database to successfully "scale out" in such an environment, it is essential that the database have a shared-nothing architecture utilizing the resources (CPU, memory, and disk) found in server nodes added to the cluster. Most databases popularly used in BI today have shared-everything or shared-storage architectures, which will limit their ability to scale in the cloud.

  2. Automatic high availability. Within a cloud-based analytic database cluster, node failures, node changes, and connection disruptions can occur. Given the vast number of processing elements within a cloud, these failures can be made transparent to the end user if the database has the proper built-in failover capabilities. The best cloud databases will replicate data automatically across the nodes in the cloud cluster, be able to continue running in the event of 1 or more node failures ("k-safety"), and be capable of restoring data on recovered nodes automatically -- without DBA assistance. Ideally, the replicated data will be made "active" in different sort orders for querying to increase performance.

  3. Ultra-high performance. One of the game-changing advantages of the cloud is the ability to get an analytic application up quickly (without waiting for hardware procurement). However, there can be some performance penalty due to Internet connectivity speeds and the virtualized cloud environment. If the analytic performance is disappointing, the advantage is lost. Fortunately, the latest shared-nothing columnar databases are designed specifically for analytic workloads, and they have demonstrated dramatic performance improvements over traditional, row-oriented databases (as verified by industry experts, such as Gartner and Forrester, and by customer benchmarks). This software performance improvement, coupled with the hardware economies of scale provided by the cloud environment, results in a new economic model and competitive advantage for cloud analytics.

  4. Aggressive compression. Since cloud costs are typically driven by charges for processor and disk storage utilization, aggressive data compression will result in very large cost savings. Row-oriented databases can achieve compression factors of about 30% to 50%; however, the addition of necessary indexes and materialized views often swells databases to 2 to 5 times the size of the source data. But since the data in a column tends to be more similar and repetitive than attributes within rows, column databases often achieve much higher levels of compression. They also don't require indexes. The result is normally a 4x to 20x reduction in the amount of storage needed by columnar databases and a commensurate reduction in storage costs.

  5. Standards-based connectivity. While there are a number of special-purpose file systems that have been developed for the cloud environment that can provide high performance, they lack the standard connectivity needed to support general-purpose business analytics. The broad base of analytic users will use existing commercial ETL and reporting software that depend on SQL, JDBC, ODBC, and other DBMS connectivity standards to load and query cloud databases. Therefore, it's imperative for cloud databases to support these connection standards to enable widespread use of analytic applications.
In summary, cloud databases with the architectural characteristics described above will be able to not just run in the cloud, but thrive there by:

  • "Scaling out," as the cloud itself does
  • Running fast without high-end or custom hardware
  • Providing high availability in a fluid computing environment
  • Minimizing data storage, transfer, and CPU utilization (to keep cloud computing fees low)

More Stories By Jerry Held

Jerry Held is Executive Chairman of Vertica and CEO of the Held Consulting Group, a firm that provides strategic consulting to CEOs and senior executives of technology firms ranging from startups to very large organizations and private equity firms. Prior to his current position, Held was a senior executive at both Oracle Corp. and Tandem Computers.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We have several customers now running private clouds. They're not as large as they should be but it's getting there. The adoption challenge has been pretty simple. Look at the world today of virtualization vs cloud," stated Nara Rajagopalan, CEO of Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.