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Amazon Backs Cloud Server Start-up Elastra

Amazon also has money in Ruby-on-Rails cloud play Engine Yard

Elastra, a 40-customer SMB-directed start-up that provides a legacy-embracing configuration management service for Amazon Web Services (AWS) - your basic in-a-click virtual deployment, monitoring and accounting beginning with RDBMSes like MySQL, Postgres and EnterpriseDB - has picked up a $12 million second round from - surprise, surprise - Amazon, Bay Partners and existing investor Hummer Winblad.

Maybe the investment will convince Elastra not to go cloud-agnostic/anti-cloud silo like it plans - unless it becomes a cloud standard.

It uses two homegrown markup languages (no scripting here) to get to the cloud. (The stuff of standards?)

Amazon also has money in Ruby-on-Rails cloud play Engine Yard, part of the $15 million the start-up raised last month.

Elastra, run by former Plumtree CEO Kirill Sheynkman (pictured), took in a $2.6 first round last year to create massively scalable database clusters on Amazon's Elastic Compute Cloud and owes many of its clients to a partnership with EnterpriseDB.

The new money is earmarked for software development and enterprise marketing. It's building support for VMware (think private clouds) as well as for the LAMP stack.

 

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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