Welcome!

@CloudExpo Authors: Liz McMillan, Pat Romanski, Elizabeth White, Larry Alton, Yeshim Deniz

Related Topics: @CloudExpo

@CloudExpo: Article

Cloud Computing Journal: Current Themes & Topics

A round-up of the world of delivering massively scalable IT as a service using Internet technologies

A round-up of Cloud Computing issues and topics as seen through the lens of the many contributors whose thoughts and ideas appear in SYS-CON's pioneering Cloud Computing Journal.

From Amazon EC2 and App Engine from Google to Utility Computing, Virtualization, and Walled Gardens - there's no aspect of Cloud Computing that hasn't already been addressed at some level of detail in SYS-CON Media's Cloud Computing Journal. Here's a round-up of the world of Delivering Scalable IT as a Service, seen through the lens of the many contributors whose thoughts and ideas have already appeared there since it first appeared in June 2008 as the world's first journal devoted exclusively to the delivery of massively scalable IT resources as a service using Internet technologies.

Abramowski, David - CEO of MorphLabs and author of "Getting Your Groovy On with Grails and Cloud Computing" in which he examines the three different layers of Cloud Computing - infrastructure, infrastructure management & platform as a service.

Amazon EC2 - is the focus of Don MacAskill's "Cloud Computing: The SmugMug Approach to Using Amazon's S3 and EC2" in which he writes: "Everyone knows that SmugMug is a heavy user of S3, storing well over half a petabyte of data (non-replicated) there. What you may not know is that EC2 provides a core part of our infrastructure, too. Thanks to Amazon, the software and hardware that processes all of your high-resolution photos and high-definition video is totally scalable without any human intervention. And when I say scalable, I mean both up and down, just the way it should be. Here's our approach in a nutshell...". Don is the CEO of SmugMug.

Amazon Elastic Compute Cloud - see Amazon EC2

Amazon Simple Storage Service - see Amazon S3

Amazon S3 -
which Amazon itself describes as "storage for the Internet...designed to make web-scale computing easier for developers" - features in "Cloud Computing: The SmugMug Approach to Using Amazon's S3 and EC2" by is the CEO and Chief Geek of SmugMug, Don MacAskill. The article is covers how EC2 provides a core part of SmugMug's infrastructure in addition to its heavy use of S3.

App Engine - Google's offering aimed at enables the building of web applications "on the same scalable systems that power Google applications." Billy Marshall in "Cloud Computing Casts Shadow on Walled Gardens" declares himself "a bit disappointed with Google's AppEngine" since in his view "It appears that Google is embracing the 'walled garden' approach of salesforce.com and Microsoft instead of the cloud approach of Amazon."

Charrington, Sam - is author of the "In the Loop" blog and wrote "Cloud Computing: It's the Future of Enterprise IT" - in which he declared "I strongly believe that in the future, most if not all server-side software applications will be deployed in a cloud-computing-like manner." Charrington is VP of Product Management & Marketing at Appistry.

Cloud Computing Interoperability Forum - With 60+ members (November 2008), the Cloud Computing Interoperability Forum is a group of industry stakeholders that are active in cloud computing. The group's goal is to define an organization that would enable interoperable enterprise-class cloud computing platforms through application integration and stakeholder cooperation. [[email protected]]

Cloud Computing Layers -
are looked at by MorphLabs' CEO David Abramowski in "Getting Your Groovy On with Grails and Cloud Computing," which profiles three different layers - infrastructure, infrastructure management & platform as a service.

Cloud Computing Terminology - is what Geva Perry tries to nail down in "Cloud Computing Terminology" (a work in progress, obviously).

"Cloud Dining" Analogy
- Devised by Cisco's Omar Sultan, this analogy sheds light on the essence of Cloud Computing. In "Cloud Computing and the "Cloud Dining" Analogy", Sultan writes: "I am the cook in the house and I am tasked with feeding the family. If my 10-year old is lobbying for Italian, I am cook at home or order out. The decision may also vary from day to day. For instance, I might not have all the ingredients and have to order out, or, like this weekend, it may be 103 outside and cooking at home is not all that appealing. Now, the same can be said for supporting a given application in a cloud computing environment."

Cloud Reliability - see Reliability

Cloud Security - In "The Need for Two-Factor Authentication in Cloud Computing", David Jevans contends that all Internet services that have personal or business information should offer strong 2-factor authentication to their users and customers. "Think about all of the critical data and IT systems that are moving into the cloud these days," Jevans - Chief Executive Officer of IronKey - writes. In "Do You Really Want Your Data in the Cloud?" Microsoft's Don Dodge raises similar concerns.

Cloud Tools - are the subject of "Deployment Tools for Cloud Computing" by the Chairman & CEO of WaveMaker, Chris Keene. "For cloud computing to take off," Keene contends with characteristic insight, "there need to be tools available that enable a developer to build and deploy an application without having to download anything to their desktop." In Keene's this requires an on-demand development tool that sits on top of the cloud and provides a development Platform as a Service (PaaS).

Cloud Pyramid, The
- is an interesting graphical way of differentiating the various Cloud offerings out there offered by Michael Sheehan in "Introducing the Cloud Pyramid" - cloud applications, cloud platforms, and cloud infrastructure are the three layers of Sheehan's easy-to-grok pyramid diagram.

Cohen, Reuven - Author of a string of insightful articles: "Cloud Computing and Virtualization - A Perfect Match", "The Geopolitical Cloud", "The Business of Building Clouds", "Forget the Darknets, Make Way for The Dark Cloud" and "Morgan Stanley is Banking on the Cloud", Cohen is Founder & Chief Technologist for Toronto based Enomaly Inc.

Crosby, Simon - Now CTO of Citrix Systems, Simon Crosby was founder and CTO of XenSource prior to the acquisition of XenSource by Citrix. He makes some very interesting remarks about the Cloud during this recent SYS-CON.TV Power Panel. About mid-way through, worth watching!

Dark Clouds - are the topic of "Forget the Darknets, Make Way for The Dark Cloud" by Reuven Cohen, who asks "Are we on the brink of seeing the rise of private corporate darknets a.k.a. 'dark clouds'?"

Defining Cloud Computing - In "Twenty Experts Define Cloud Computing" (an article that was Slashdotted), Cloud Computing Journal's publisher Jeremy Geelan gathers together in one place definitions by Reuven Cohen, Brian de Haaff, Don Dodge, Trevor Doerksen, Damon Edwards, Praising Gaw, Douglas Gourlay, Kevin Hartig, Jeff Kaplan, Ben Kepes, Markus Klems, Yan Pritzker, Aaron Ricadela, Michael Sheehan, Kirill Sheynkman, Omar Sultan, Thorsten von Eicken, Paul Wallis, and Irving Wladwasky Berger.

Doerksen, Trevor - is the author of "Who Can Help Me Get an Application onto EC2 and Storage onto S3?" and is CEO & Founder of MoboVivo. He is also one of the experts quoted in Jeremy Geelan's round-up: "Twenty Experts Define Cloud Computing" - in which Doerksen boils it down to being simply "the user-friendly version of grid computing." [emphasis added]. This is also the subject of a separate article, "Cloud Computing - The User-Friendly Version of Grid Computing" in which Doerksen argues that the difference between 'grid computing' and c'loud computing' is "purely academic."

EC2 - see Amazon EC2

Enterprise Cloud Computing
- is succinctly investigated by Jian Zhen in "The Five Key Challenges of Enterprise Cloud Computing" who names them to be Data Governance, Manageability, Monitoring, Reliability & Availability, and Virtualization Security.

Future of the Cloud -
is covered well by Sam Johnson in "The Future of Cloud Computing"

Google's App Engine -
see App Engine

Grid Computing -
is different from Cloud Computing, explains FastScale CTO Thorsten von Eicken in "Cloud Computing vs. Grid Computing - What's the Difference?" Another article on the same topic is "Understanding 'Clouded' Terms of Cloud Computing" by the Technology Evangelist of ServePath, Michael Sheehan. A very nice "History of the Cloud", written by Paul Wallis, looks at Cloud Computing's forerunners, and describes how in the early 1990s Ian Foster and Carl Kesselman came up with a new concept of 'The Grid'. Sam Johnson, in "The Future of Cloud Computing," that "The Cloud is what the Grid could have been."

History of The Cloud - In "Is the Cloud There Yet? - A Brief History of Cloud Computing", Paul Wallis notes: "In order to discuss some of the issues surrounding The Cloud concept, I think it is important to place it in historical context. Looking at the Cloud's forerunners, and the problems they encountered, gives us the reference points to guide us through the challenges it needs to overcome." His article does just that, and is a great read.

Johnson, Sam - author of "The Future of Cloud Computing" in which he notes "The Cloud is what the Grid could have been" - Johnson is also responsible for a recent overhaul of the Wikipedia definition of Cloud Computing.

Keene, Christopher - Chairman & CEO of WaveMaker and author of "Deployment Tools for Cloud Computing" about the need for an on-demand development tool that sits on top of the cloud and provides a development Platform as a Service (PaaS).

Klems, Markus - Author of "The Cloud Computing Ecosphere", Klems is a research assistant at Germany-based FZI Research Center for Information Technology. He also wrote "Merrill Lynch Estimates Cloud Computing To Be $100 Billion Market" and "Cloud Computing is a Developer-Facing Business."

Levels of Cloud Computing - is what Thorsten von Eicken, CTO & Founder at FastScale, sees and discusses in his article "The Three Levels of Cloud Computing" on how the different offerings compare, from Amazon Web Services to Google App Engine and Force.com.

MacAskill, Don - CEO and Chief Geek of SmugMug and author of "Cloud Computing: The SmugMug Approach to Using Amazon's S3 and EC2" about how EC2 provides a core part of SmugMug's infrastructure in addition to its heavy use of S3.

Marshall, Billy - Founder of rPath and author of "Cloud Computing Casts Shadow on Walled Gardens", in which he declares himself "a bit disappointed with Google's AppEngine" since in his view "It appears that Google is embracing the 'walled garden' approach of salesforce.com and Microsoft instead of the cloud approach of Amazon." Marshall is also a speaker at the 1st International Cloud Computing Expo (November 19-21, San Jose, CA).

Merrill Lynch - is the focus of "Merrill Lynch Estimates Cloud Computing To Be $100 Billion Market" by Markus Klems, telling of a report in which the authors identify 10 companies + 2 'unconventional plays' with exposure to Cloud Computing growth. The companies? Amazon, Microsoft, Google, EMC, VMware, IBM, Sun, Dell, Akamai, SalesForce.com, NetSuite, and Activision.

Morgan Stanley - is, notes Reuven Cohen, "Banking on the Cloud." Why is the banking giant on track to spend more than ever on their IT budget? "They seem to think that during periods of lower economic activity it gives them a rare opportunity to establish themselves in new areas of emerging technology that may give them a competitive advantage down the road," according to Cohen.

Novikoff, Eric - author of "Cloud Computing and Reliability" in which he notes: "Despite claims of reliability, few cloud vendors have tight SLAs (service level agreements) that promise controlled downtime or offer rebates for excess downtime."

Perry, Geva - tries to nail down "Cloud Computing Terminology" in one handy reference article. "I thought I'd list some of the new terms I'm seeing with brief definitions, examples of usage and references to discussions related to these terms. Hope this is useful," writes Perry, with characteristic modesty.

Platform as a Service (PaaS) - constitutes on of the key elements of what Markus Klems calls "The Cloud Computing Ecosphere", and is the focus of "The Nine Features of an Ideal PaaS Cloud" by Joyent CEO David Young, who writes: "Clouds should be open. They shouldn’t be proprietary. More broadly, I believe no vendor currently does everything that’s required to serve customers well."

Reliability - is a key aspect of the Cloud dealt with by Eric Novikoff in his article "Cloud Computing and Reliability". "Despite claims of reliability, few cloud vendors have tight SLAs (service level agreements) that promise controlled downtime or offer rebates for excess downtime," he notes. "To get very good reliability, you must still apply traditional approaches of redundancy and observability that have been used in physical data centers for decades - or, you have to find a cloud computing services provider that can implement them for you," Novikoff concludes.

"Ruv's Law" - proposed by Reuven Cohen in "Cloud Computing and Virtualization - A Perfect Match" - holds that every 18 months the amount of cloud capacity will double.

Sheehan, Michael - author of "Understanding 'Clouded' Terms of Cloud Computing" and Technology Evangelist of ServePath. He also authored "Introducing the Cloud Pyramid" and "Cloud Computing vs Grid Computing."

Uptime - see Reliability

Utility Computing -

Virtualization - is not the same as Cloud Computing, even though Reuven Cohen declares "Cloud Computing and Virtualization - A Perfect Match"

von Eicken, Thorsten - author of "The Three Levels of Cloud Computing" on how the different offerings compare, from Amazon Web Services to Google App Engine and Force.com, is CTO & Founder at RightScale and a speaker at the 1st International Cloud Computing Expo. He also authored "Cloud Computing vs. Grid Computing - What's the Difference?"

Walled Gardens - ultimately restrict the growth of the market, argues rPath's founder Billy Marshall in "Cloud Computing Casts Shadow on Walled Gardens", in which Marshall declares himself "a bit disappointed with Google's AppEngine" since in his view "It appears that Google is embracing the 'walled garden' approach of salesforce.com and Microsoft instead of the cloud approach of Amazon."

Wallis, Paul - CTO at Stroma Software Limited and author of "Is the Cloud There Yet? - A Brief History of Cloud Computing". "In order to discuss some of the issues surrounding The Cloud concept," Wallis notes, "I think it is important to place it in historical context. Looking at the Cloud's forerunners, and the problems they encountered, gives us the reference points to guide us through the challenges it needs to overcome."

Wikipedia - has a definition of Cloud Computing recently overhauled by Cloud Computing Journal contributor Sam Johnson.

Young, David - CEO of Joyent, author of "The Nine Features of an Ideal PaaS Cloud" in which he writes: "Clouds should be open. They shouldn’t be proprietary. More broadly, I believe no vendor currently does everything that’s required to serve customers well." The nine features detailed in the article are as follows: Virtualization Layer Network Stability; API for Creation, Deletion, Cloning of Instances; Application Layer Interoperability; State Layer Interoperability; Application Services (e.g. email infrastructure, payments infrastructure); Automatic Scale; Hardware Load Balancing; Storage as a Service; and “Root”, If Required.

Jian Zhen - Senior Director of Product Management at LogLogic, succinctly investigates "The Five Key Challenges of Enterprise Cloud Computing" - which he deems to be: Data Governance, Manageability, Monitoring, Reliability & Availability, and Virtualization Security.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Jeremy Geelan 08/29/08 03:23:19 AM EDT

In response to inquiries and suggestions from readers this lexicon has recently been expanded...

--jg

@CloudExpo Stories
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural...
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...