Welcome!

@CloudExpo Authors: Kevin Benedict, Elizabeth White, Miska Kaipiainen, Ed Featherston, Chris Kocher

Related Topics: Containers Expo Blog, @CloudExpo

Containers Expo Blog: Article

Five Key Challenges of Enterprise Cloud Computing

I have talked to a lot of people in the cloud computing and virtualization space

In the past month or so I have talked to a lot of people in the cloud computing and virtualization space. Many of these folks are working at/on startups that solves one of the many challenges for Enterprise cloud computing. What are these challenges? I have tried to summarize them here (in no particular order).

Data Governance

I’ve written extensively about the need for data governance in previous posts. In essence, enterprises have a ton of sensitive data that requires access monitoring and protection. Data (and information generated from the data) is the life blood of many enterprises, the loss of control will not be acceptable. Whole markets (read: DLP) are created to protect the enterprise data and information. On top of all that, enterprises must comply with many of the regulations that require data governance. By moving the data into the cloud, enterprise, for now, will lose some capabilities to govern their own data set. They would have to rely on the service providers to guarantee the safety of their data.

I hate to invoke the ILM acronym but much of data governance is about

  • Creation and Receipt
  • Distribution
  • Use
  • Maintenance
  • Disposition

So who’s tackling this problem? As far as I know, nobody is and nobody really can except for the service providers themselves. It is really up to the service providers such as Amazon, Google and Salesforce to provide guarantees that customer data are safe and access to data are restricted and protected.

Manageability

There are some great IaaS/PaaS out there, including Amazon’s web services (S3, EC2, EBS, etc), Google’s App Engine, Salesforce’s Force.com, Joyent, etc. However, most of these are raw infrastructures and platforms that do not have great management capabilities. This is not unusual. Throughout computing history, raw capabilities will generally appear on the market first, then management of these raw capabilities become a differentiator when competition heats up. Just look at the blade server and virtualization spaces as these are great examples of that trend. The hypervisor was the key technology that enabled enterprise virtualization; however, that piece is now being given away (see VMware’s ESXi) and management capabilities becomes the main differentiator.

Cloud computing is no different. An example of missing management capabilities for cloud infrastructures is auto-scaling. Amazon EC2 claims to be elastic; however, it really means that it has the potential to be elastic. Amazon EC2 will not automatically scale your application as your server becomes heavily loaded. It is still up to the developer to manage that scalability problem.

So who’s tackling this problem? Many startups have recognized the need for management early on and have built management capabilities on top of the existing cloud infrastructure/platforms. RightScale is one of the early pioneers in this space. Their solution solves many of the management issues such as auto-scaling and load balancing.

Monitoring

Monitoring, whether is for performance or availability, is critical to any IT shop. We are not talking about just how much CPU or memory the machines are using. We are talking about performance of transactions and disk IO and others. CPU and memory usage are misleading most of the time in virtual environments. The only real measurement is how long your transactions are taking and how much latency there are. According to High Availability’s article on latency:

Amazon found every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition.

So who’s tackling this problem? Hypernic’s CloudStatus is one of the first to recognize this issue and developed a solution for it. They started with monitoring of Amazon’s web services, then recently added monitoring for Google App Engine. In addition, RightScale’s solution can also provide monitoring for the virtual machines under their management.

Reliability and Availability

I won’t beat the dead “Gmail down, EC2 down, etc down” horse here. But the truth of the matter is enterprises today cannot reasonably rely on the cloud infrastructures/platforms to run their business. There’s almost no SLAs provided by the cloud providers today. Even Jeff Barr from Amazon said that AWS only provides SLA for their S3 service. I haven’t researched the SLA issue so not sure how true that is. But if it’s true, I think this will be one of the biggest factor, if not the biggest factor, in enterprise adoption. Can you imagine enterprises signing up cloud computing contracts without SLAs clearly defined? It’s like going to host their business critical infrastructure in a data center that doesn’t have clearly defined SLA.

We all know that SLAs really doesn’t buy you much. In most cases, enterprises get refunded for the amount of time that the network was down. No SLA will cover business loss. However, as one of the CSOs I met said, it’s about risk transfer. As long as there’s a defined SLA on paper, when the network/site goes down, they can go after somebody. If there’s no SLA, it will be the CIO/CSO’s head that’s on the chopping block.

So who’s tackling this problem? Well, again, no one is today as far as I know. Maybe some startup will come up with clever idea to provide SLA as a third party vendor (read: cloud insurance.) Or maybe the cloud providers will grow/wake up and actually do something to encourage the enterprise adoption.

Virtualization Security

Security is a huge area that encompasses many different things, including the standard enterprise security policies on access control, activity monitoring, patch management, etc. On top of that, virtualization security is something that most enterprises are just starting to grasp but don’t fully understand. Many IT people still believe that the hypervisor and virtual machines are safe. Recent presentations from Blackhat has demonstrate that we shouldn’t sleep so tight at night. As IT shops get more educated on the virtualization security issues, it will become one of the factors they will consider when they move into the cloud. Access control and monitoring of the virtual infrastructure will be on top of their mind.

So who’s tackling this problem? There are quite a few startups like Reflex, Blue Lane and Catbird that are creating privileged VAs that claim to protect the VAs running on VMware’s ESX servers. However, ensure you do your research on the performance of these solutions first before adopting one of them. Other startups (unnamed) are creating interesting solutions in protecting the actual virtual infrastructure themselves, e.g., how do you protect and monitor access to the ESX servers? how do you control and monitor the movement of virtual machines using live migration or VMotion.

Cloud computing is here to stay. It will be the next big wave and will be adopted by enterprises. However, the industry as a whole needs to answer some of these challenges and ease the enterprises’ concerns.

More Stories By Jian Zhen

Jian Zhen, CISM, CISSP, is the Director of Cloud Solutions at VMware. He is responsible for working with the world’s largest service providers to design cloud infrastructures and platforms, and creating partner ecosystems for the clouds. Previously, he was the VP of Emerging Technologies at LogLogic, the log management and intelligence leader in San Jose, Calif. At LogLogic, he was responsible for the overall vision and strategy of LogLogic’s product lines. Prior to joining LogLogic, he was responsible for developing the Managed Security Services infrastructure for Exodus/Savvis. During his 12+ years career in the information security field, he has performed audits for many Fortune 1000 companies as an IT auditor with Ernst & Young and Charles Schwab. In his spare time, Jian also writes a variety of topics covering cloud computing, IT security, intellectual property protection, and managed services. You can also find him on LinkedIn and Twitter.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
jeffhardy 11/24/08 11:54:12 AM EST

Separating Cloud Computing Fact and Fiction

In November I presented a session at PubCon regardint Cloud Computing. Mike Culver from Amazon sat on the panel with me. My goal was to cut through the hype and buzz talk and to articulate the real potential benefits and debunk false claims. I got a lot of feedback. So much so that I wrote a follow up article:
http://www.smartertools.com/blog/archive/2008/11/20/cloud-computing-chal...

It is important that we remember what Cloud Computing is and what it is not.

Be well,
Jeffrey J. Hardy
http://www.smartertools.com

kmunse 09/02/08 01:05:10 PM EDT

Joyent is tackling the problems you have listed above. In terms of security, ease-ability of not having to rewrite apps, availability, flexibility, and manageability, Joyent has been able to achieve their goals of delivering a cloud that addresses the needs and concerns of both small developers and large enterprise CIOs.

@CloudExpo Stories
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....