Welcome!

Cloud Expo Authors: Liz McMillan, Yeshim Deniz, Jackie Kahle, Carmen Gonzalez, Elizabeth White

Related Topics: Open Web, SOA & WOA, Search

Open Web: Article

Cloud Computing Expo - Google Chrome & Browser War III

Google said Chrome will initially run only on Windows Vista and XP

With Chrome, Google gets to scare the bejesus out of Microsoft by revitalizing Netscape’s old browser-as-platform threat and keep Firefox around as a fallback position in case Chrome doesn’t catch on or is slow in catching on, all the while maintaining the goodwill of the “community.” Firefox currently holds ~18% of the market to Microsoft’s ~75%.

Google has come out from behind the Firefox browser that it's been pumping money into - and profiting royally from - to take direct aim at Microsoft with a browser of its very own.

The widgetry is called Google Chrome and Google Chrome, like all of Google's non-search widgetry, is a beta.

Presumably that means it's going to be like Google's apps and be interminably in beta since Google's own blog says the timing is "a bit early," well, at least a day earlier than intended as a result of a hair-trigger mailroom that on Monday FedEx'd a 38-page comic book - yes, a comic book - memorializing the new browser's features to Google's nearest and dearest. (http://blogoscoped.com/google-chrome/)

Making the best of things, Google said Chrome will initially run only on Windows Vista and XP. The Mac and Linux versions haven't reached beta status yet forcing Google co-founder Sergey Brin, who uses a Mac, to run Chrome on VMware.

Advertised as being built from scratch and a "rethink" of the browser made more suitable for the modern web, Chrome was released Tuesday afternoon in 122 countries and 43 languages. Google described it as "clean and fast" so people "forget" they're on a browser.

Google said, "It gets out of your way and gets you where you want to go."

It was only a few days ago that Google - the "do no evil" company - re-upped its financial arrangement with Mozilla, which was scheduled to end this November. It extended the deal three years until November of 2011.

It's been Google's millions - hundreds of millions by now - that have kept Firefox alive and Google has presumably reaped billions from Firefox' Google defaults in return.

But Google apparently wants to be its own gatekeeper - the browser is the threshold to search, isn't it?

The Wall Street Journal reports that Google is concerned that IE8 could hurt its search business by, say, preventing it from collecting information relevant to its booming advertising business and offering a more Microsoft-centric search bar.

With Chrome Google gets to scare the bejesus out of Microsoft by revitalizing Netscape's old browser-as-platform threat and keep Firefox around as a fallback position in case Chrome doesn't catch on or is slow in catching on, all the while maintaining the good will of the "community."

Firefox, which might have started asking for more money and which Google said it expects to come to resemble Chrome - (perhaps it really means disappear into Chrome) - currently holds ~18% of the market to Microsoft's ~75%.

Google has been seriously working on the "GBrowser" project for two years, give or take, ever since it poached some prime Mozilla talent for the cause. Since then the widgetry has reportedly been through at least one serious rewrite and goodness knows how many UI iterations.

Chrome is open source and Google has set up an open source project called Chromium so developers can pile on. The beta is, after all, according to Google "only step one." It's using a permissive BSD license.

The mojo includes a new JavaScript rendering engine called V8 that's supposed to speed up the fancy new rich interactive AJAX applications (RIA) being written for the web - and web apps are, of course, a threat to Microsoft, especially ones Google may have up its sleeve.

V8, by the way, which was written by a bunch of Danish coders, is supposed to be able to run in any browser to accelerate JavaScript by a factor of 100, and speed for Google translates into more searches.

It's supposed to enable a whole new class of web applications but not all web apps are JavaScript.

Chrome also includes Google Gears so applications can run offline - one might expect integration with Google Talk, Gmail, Google Calendar etc. - and it's based on Webkit, the KDE-owing open source application framework used by Apple's Safari browser and Google's Android OS. Google said it picked Webkit so developers wouldn't have to learn still another technology.

Chrome borrows a so-called privacy or "porn mode" from Microsoft called Incognito in Google-speak that will hide where the machine you're using has been (cops everywhere should love that one) - but won't mean the sites you visit won't know you've been there.

Chrome's tabs, borrowed from Firefox, appear above the address bar and are supposed to be the prime navigational element.

Each tab runs its own process, so each is a separate browser, sandboxed for stability and security. A problem in one tab won't bring the whole browser down.

And Chrome's so-called Omnibox, its address bar-cum-search bar, is supposed to make useful search suggestions, in part based on the sites you've been to, and your most visited sites should appear as thumbnails.

Google claims Chrome doesn't load the dice for Google Search but Omnibox is obviously going to push users into more searches.

Observers like the rehabilitated Henry Blodget and Lehman Brothers analyst Doug Anmuth take Chrome for a cloud operating system that Blodget says Google will pay PC makers to install on stripped-down machines and over time create a serious threat to Windows and the Microsoft monopoly.

And according to Google's blog Chrome is "not just a browser, but also a modern platform for web pages and applications."

At a webcast press conference Tuesday Brin unconvincingly denied the idea that Chrome is an "operating system for web apps" but not that it couldn't be.

Google wouldn't talk about the number of developers it's had working on Chrome but vice-president of product management Sundar Pichai described it as "a huge investment for us."

The Journal's ace product reviewer, the revered Walt Mossberg, who said he had been playing with Chrome for the last week, comparing it to other browsers, described it as "rough around the edges" and lacking some common browser features like a simple command for e-mailing links and pages.

He also said that its bold new stripped-down design, which leaves behind most menus and toolbar icons, would "require some adjustment on the part of users" and that despite Google claims of being faster than a speeding bullet it was actually slower than Firefox or Safari at launching web pages.

Bottom line - Mossberg likes Microsoft's new IE8, out last week in a second beta, better than Chrome.

See www.google.com/chrome.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
Infor has announced a new feature Infor CloudSuite™ Aerospace & Defense (A&D) to aid compliance with International Traffic in Arms Regulations (ITAR). The ITAR function will serve as a complementary function for new or existing Infor CloudSuite A&D customers, to facilitate compliance for Infor customers that are creating a US defense article or performing a US defense service and wish to benefit from cloud-services. The ITAR regulation serves to manage handling and access requirements for dat...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Cochlear Limited, the global leader in implantable hearing solutions, has selected AppZero for easy migration of its Microsoft Windows Server 2003 applications, a major priority for IT organizations before Microsoft ends support on July 14, 2015. AppZero software enables server application migration from old operating systems to new platforms or clouds and has been proven to be ten times faster, more reliable and efficient than alternative approaches.
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
SYS-CON Media announced today the IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, DevOps Journal, Virtualization Journal, and IoT Journal. IBM's campaigns focus on application testing, improving application development processes, common challenges in testing composite applications, continuous testing as part of the DevOps lifec...
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...