Welcome!

@CloudExpo Authors: Liz McMillan, Abdul Jaleel Kavungal Kunnumpurath, Patrick Hubbard, Elizabeth White, Todd Matters

Related Topics: Release Management , Microservices Expo, Cognitive Computing

Release Management : Article

Cloud Computing Expo - Google Chrome & Browser War III

Google said Chrome will initially run only on Windows Vista and XP

With Chrome, Google gets to scare the bejesus out of Microsoft by revitalizing Netscape’s old browser-as-platform threat and keep Firefox around as a fallback position in case Chrome doesn’t catch on or is slow in catching on, all the while maintaining the goodwill of the “community.” Firefox currently holds ~18% of the market to Microsoft’s ~75%.

Google has come out from behind the Firefox browser that it's been pumping money into - and profiting royally from - to take direct aim at Microsoft with a browser of its very own.

The widgetry is called Google Chrome and Google Chrome, like all of Google's non-search widgetry, is a beta.

Presumably that means it's going to be like Google's apps and be interminably in beta since Google's own blog says the timing is "a bit early," well, at least a day earlier than intended as a result of a hair-trigger mailroom that on Monday FedEx'd a 38-page comic book - yes, a comic book - memorializing the new browser's features to Google's nearest and dearest. (http://blogoscoped.com/google-chrome/)

Making the best of things, Google said Chrome will initially run only on Windows Vista and XP. The Mac and Linux versions haven't reached beta status yet forcing Google co-founder Sergey Brin, who uses a Mac, to run Chrome on VMware.

Advertised as being built from scratch and a "rethink" of the browser made more suitable for the modern web, Chrome was released Tuesday afternoon in 122 countries and 43 languages. Google described it as "clean and fast" so people "forget" they're on a browser.

Google said, "It gets out of your way and gets you where you want to go."

It was only a few days ago that Google - the "do no evil" company - re-upped its financial arrangement with Mozilla, which was scheduled to end this November. It extended the deal three years until November of 2011.

It's been Google's millions - hundreds of millions by now - that have kept Firefox alive and Google has presumably reaped billions from Firefox' Google defaults in return.

But Google apparently wants to be its own gatekeeper - the browser is the threshold to search, isn't it?

The Wall Street Journal reports that Google is concerned that IE8 could hurt its search business by, say, preventing it from collecting information relevant to its booming advertising business and offering a more Microsoft-centric search bar.

With Chrome Google gets to scare the bejesus out of Microsoft by revitalizing Netscape's old browser-as-platform threat and keep Firefox around as a fallback position in case Chrome doesn't catch on or is slow in catching on, all the while maintaining the good will of the "community."

Firefox, which might have started asking for more money and which Google said it expects to come to resemble Chrome - (perhaps it really means disappear into Chrome) - currently holds ~18% of the market to Microsoft's ~75%.

Google has been seriously working on the "GBrowser" project for two years, give or take, ever since it poached some prime Mozilla talent for the cause. Since then the widgetry has reportedly been through at least one serious rewrite and goodness knows how many UI iterations.

Chrome is open source and Google has set up an open source project called Chromium so developers can pile on. The beta is, after all, according to Google "only step one." It's using a permissive BSD license.

The mojo includes a new JavaScript rendering engine called V8 that's supposed to speed up the fancy new rich interactive AJAX applications (RIA) being written for the web - and web apps are, of course, a threat to Microsoft, especially ones Google may have up its sleeve.

V8, by the way, which was written by a bunch of Danish coders, is supposed to be able to run in any browser to accelerate JavaScript by a factor of 100, and speed for Google translates into more searches.

It's supposed to enable a whole new class of web applications but not all web apps are JavaScript.

Chrome also includes Google Gears so applications can run offline - one might expect integration with Google Talk, Gmail, Google Calendar etc. - and it's based on Webkit, the KDE-owing open source application framework used by Apple's Safari browser and Google's Android OS. Google said it picked Webkit so developers wouldn't have to learn still another technology.

Chrome borrows a so-called privacy or "porn mode" from Microsoft called Incognito in Google-speak that will hide where the machine you're using has been (cops everywhere should love that one) - but won't mean the sites you visit won't know you've been there.

Chrome's tabs, borrowed from Firefox, appear above the address bar and are supposed to be the prime navigational element.

Each tab runs its own process, so each is a separate browser, sandboxed for stability and security. A problem in one tab won't bring the whole browser down.

And Chrome's so-called Omnibox, its address bar-cum-search bar, is supposed to make useful search suggestions, in part based on the sites you've been to, and your most visited sites should appear as thumbnails.

Google claims Chrome doesn't load the dice for Google Search but Omnibox is obviously going to push users into more searches.

Observers like the rehabilitated Henry Blodget and Lehman Brothers analyst Doug Anmuth take Chrome for a cloud operating system that Blodget says Google will pay PC makers to install on stripped-down machines and over time create a serious threat to Windows and the Microsoft monopoly.

And according to Google's blog Chrome is "not just a browser, but also a modern platform for web pages and applications."

At a webcast press conference Tuesday Brin unconvincingly denied the idea that Chrome is an "operating system for web apps" but not that it couldn't be.

Google wouldn't talk about the number of developers it's had working on Chrome but vice-president of product management Sundar Pichai described it as "a huge investment for us."

The Journal's ace product reviewer, the revered Walt Mossberg, who said he had been playing with Chrome for the last week, comparing it to other browsers, described it as "rough around the edges" and lacking some common browser features like a simple command for e-mailing links and pages.

He also said that its bold new stripped-down design, which leaves behind most menus and toolbar icons, would "require some adjustment on the part of users" and that despite Google claims of being faster than a speeding bullet it was actually slower than Firefox or Safari at launching web pages.

Bottom line - Mossberg likes Microsoft's new IE8, out last week in a second beta, better than Chrome.

See www.google.com/chrome.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Managing mission-critical SAP systems and landscapes has never been easy. Add public cloud with its myriad of powerful cloud native services and this may not change any time soon. Public cloud offers exciting new possibilities for enterprise workloads. But to make use of these possibilities and capabilities, IT teams need to re-think everything they have done before. Otherwise, they will just end up using public cloud as a hosting platform for their workloads, aka known as “lift and shift.”
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...