Welcome!

@CloudExpo Authors: Liz McMillan, APM Blog, Elizabeth White, Xenia von Wedel, Mauro Carniel

Related Topics: @CloudExpo, Containers Expo Blog, Agile Computing

@CloudExpo: Article

Recession of 2008 Makes Cloud Computing the Biggest New IT Topic

Cloud computing has replaced virtualization as the new hot topic of 2008

Greg Ness's Blog

Cloud computing has replaced virtualization as the new hot topic of 2008. Yet underneath the headlines a very basic shift is taking place in the network that promises even more conversations in the very near future. Let’s call this shift the rise of Infrastructure 2.0 or the result of escalating pressures on an already tired network infrastructure.

Over the last three decades we’ve watched a meteoric rise in processing power and intelligence in network endpoints and systems drive an incredible series of network innovations; and those innovations have led to the creation of multi-billion dollar network hardware markets. As we watch the global economy shiver and shake we now see signs of the next technology boom: Infrastructure2.0.

Infrastructure 1.0 - The Multi-billion Dollar Static Network
From the expansion of TCP/IP in the 80s/90s, the emergence of network security in the mid/late 90s to the evolution of performance and traffic optimization in the late 90s/early 00s we’ve watched the net effects of ever-changing software and system demands colliding with static infrastructure. The result has been a renaissance of sorts in the network hardware industry, as enterprises installed successive foundations of specialized gear dedicated to the secure and efficient transport of an ever increasing population of packets, protocols and services. That was and is Infrastructure1.0.

Infrastructure 1.0 made companies like Cisco, Juniper/NetScreen, F5 Networks and more recently Riverbed very successful. It established and maintained the connectivity between ever increasing global populations of increasingly powerful network-attached devices. Its impact on productivity and commerce are proportionate to the advent of oceanic shipping, paved roads and railroads, electricity and air travel. It has shifted wealth and accelerated activities on a level that perhaps has no historical precedent.

I talked about the similar potential economic impacts of cloud computing in June, comparing its future role to the shipment of spices across Asia and the Middle East before the rise of oceanic shipping. One of the key enables of cloud computing is virtualization. And our early experiences with data center virtualization have taught us plenty about the potential impact of clouds on static infrastructure. Some of these impacts will be felt on the network and others within the cloudplexes.

The market caps of Cisco, Juniper, F5, Riverbed and others will be impacted by how well they can adapt to the new dynamic demands challenging the static network.

Virtualization: The Beginning of the End of Static Infrastructure
The biggest threat to the world of multi-billion dollar Infrasructure1.0 players is neither the threat of a protracted global recession nor the emergence of a robust population of hackers threatening increasingly lucrative endpoints. The biggest threat to the static world of Infrastructure1.0 is the promise of even higher factors of change and complexity on the way as systems and endpoints continue to evolve.

More fluid and powerful systems and endpoints will require either more network intelligence or even higher enterprise spending on network management.

This became especially apparent when VMware, Microsoft, Citrix and others in virtualization announced their plans to move their offerings into production data centers and endpoints. At that point the static infrastructure world was put on notice that their habitat of static endpoints was on its way into the history books. I blogged about this, (sort of ) at Always On in February 2007 when making a point about the difficulties inherent with static network security keeping up with mobile VMs.

The sudden emergence of virtualization security marked the beginning of an even greater realization that the static infrastructure built over three decades was unprepared for supporting dynamic systems. The worlds of systems and networks were colliding again and driving new demands that would enable new solution categories.

The new chasm between static infrastructure and software now disconnected from hardware, is much broader than virtsec, and will ultimately drive the emergence of a more dynamic and resilient network, empowered by continued application layer innovations and the integration of static infrastructure with enhanced management and connectivity intelligence.

As Google, Microsoft, Amazon and others push the envelope with massive virtualization-enabled cloudplexes revitalizing small town economies -and whomever else rides the clouds- they will continue to pressure the world of Infrastructure1.0. More sophisticated systems will require more intelligent networks. That simple premise is the biggest threat today to network infrastructure players.

The market capitalizations of Cisco, Juniper, F5 and Riverbed will ultimately be tied to their ability to service more dynamic endpoints, from mobile PCs to virtualized data centers and cloudplexes. Thus far, the jury is still out about the nature and implications of various partnership announcements between 1.0 players and virtualization players.

More Stories By Greg Ness

Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...