Welcome!

Cloud Expo Authors: Lori MacVittie, James Carlini, Nicos Vekiarides, Elizabeth White, Liz McMillan

Related Topics: Cloud Expo

Cloud Expo: Article

Cloud Computing, the Recession's Silver Lining

Companies looking to cut IT spending are starting to take notice of Google Apps and other online productivity suites

Kelly Glynn's LTech Blog

It isn’t easy to look on the bright side of an economic crisis. The unstable stock market is provoking widespread talk of “belt-tightening,” and already thousands of people have lost their jobs. However, there is a silver lining for cloud-based services: companies looking to cut IT spending are starting to take notice of Google Apps and other online productivity suites.

The relatively new concept of the cloud model makes some organizations wary. Up until recently, risk-averse companies and large established enterprises have seen little reason to ditch their trusted offline office suites and move their entire technical infrastructure onto the internet. But now, the economic recession and subsequent panic are sparking an interest in the lower costs of SaaS suites.

The cloud is now appealing to more than just small start-ups who can’t afford Microsoft’s expensive software. Larger companies are seeing the benefits of lower prices, the ability to defer costs, and added capabilities without added investments.

The IT world is not only recognizing cloud computing as a fast, cheap, capable solution, but also a strategic one. Research firm Gartner, which recently acknowledged Google as a leader in e-mail security, identified cloud computing as number 2 in their Top 10 Strategic Technologies for 2009. According to Gartner, the biggest benefit of the cloud is the “built-in elasticity and scalability” it offers.

As more proof that cloud computing is gaining popularity, Google Apps continues to slowly encroach on Microsoft’s territory. Vivek Kundra, Washington DC’s CTO, moved all of the District’s municipal employees to Apps after finding it to be a cheaper and more viable solution. For many, the readily available data, collaboration tools, and mobile access features of Google Apps are looking more attractive than ever.

While it's too soon to tell if a mass adoption will ensue, we can at least expect to see many more companies giving the cloud some serious consideration.

More Stories By Kelly Glynn

Kelly Glynn is the Marketing Manager for LTech, a Google Enterprise Partner specializing in web technology solutions. She is also a contributing writer for LTech's blog at http://blog.ltech.com.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Breaking News
Hardware and chemistry improvements will make the $1,000 human genome a reality soon. While the massive amount of genomics data that will be generated represents a huge opportunity to advance personal medicine, it also presents an enormous big data challenge. In his session at the 10th International Cloud Expo, Dr Andreas Sundquist, CEO of DNAnexus, will discuss how the cloud will address these issues by enabling the management, storage, sharing and analysis of the world’s DNA data and how it ...
With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference... We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...
In 2011, Apache Hadoop received tremendous attention for helping organizations cost-effectively capitalize on their big data. Hadoop is now disrupting the business of analyzing data. In his session at the 10th International Cloud Expo, Eric Baldeschwieler, Co-Founder & CEO of Hortonworks, will look at the current state of the Hadoop project, lessons learned by deploying it at scale, and the roadmap for its future. Big Data Track attendees will learn about the exciting developments that have ...
With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference... We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...
With Cloud Expo 2012 New York (10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference... We have technical and strategy sessions for you every day from June 11 through June 14 dealing with every nook and cranny of Cloud Computing and Big Data, but what of those who are presenting? Who are they, where do they work, what else h...
With Big Data Expo 2012 New York (co-located with 10th Cloud Expo) just four months away, what better time to start introducing you in greater detail to the distinguished individuals in our incredible Speaker Faculty for the technical and strategy sessions at the conference...
Why are APIs so important in clouds? Do APIs have to be open? How fast or slow will standardization in the cloud be? Why is ensuring high availability for the cloud service critical? In his session at the 10th International Cloud Expo, Mårten Mickos, CEO of Eucalyptus Systems, will answer these questions and address cloud standards, APIs and the critical question: Will we end up with one, two or more competing cloud standards? And, how will this affect the evolution and adoption of cloud comput...
Very few trends in IT have generated as much buzz as cloud computing. In his session at the 10th International Cloud Expo, Mark Hinkle, Director, Cloud Computing Community at Citrix, will cut through the hype and quickly clarify the ontology for cloud computing. The bulk of the conversation will focus on the open source software that can be used to build compute clouds (infrastructure-as-a-service) and the complementary open source management tools that can be combined to automate the management...
The proliferation of device connectivity is redefining the functionality requirements and capabilities of many embedded systems as more and more of these devices look to leverage the “Cloud.” While many commercial software and hardware component vendors have begun to realign their value propositions to satisfy growing demand, commercial-off-the-shelf products (COTS) alone cannot meet every OEM’s needs. As a result, the Embedded Cloud has injected a new level of uncertainty and a new competitive ...
The focus of Java EE 7 is on the cloud, and specifically it aims to bring Platform-as-a-Service providers and application developers together so that portable applications can be deployed on any cloud infrastructure and reap all its benefits in terms of scalability, elasticity, multitenancy, etc. The existing specifications in the platform such as JPA, Servlets, EJB, and others will be updated to meet these requirements. Java EE 7 continues the ease of development push that characterized prior ...