Welcome!

Cloud Expo Authors: Roger Strukhoff, Bernard Golden, Sandi Mappic, Esmeralda Swartz, Carmen Gonzalez

Related Topics: Cloud Expo, .NET, Silverlight

Cloud Expo: Article

Microsoft Windows Azure Distilled

Windows Azure's concepts of Web Role and Worker Role is absolutely, totally, and unequivocably a game-changer in cloud computing

As I spend more time with the CTP I will be posting more detailed, in-depth walkthroughs of the technologies as well as code samples (hopefully I'll get approved for my Azure hosting account soon *hint* *nudge* *wink*!!). For now, I'm just going to do a high-level breeze-by of the main aspects of Azure.

Windows Azure

Put simply - Windows Azure is a technology that will allow developers to build applications in the cloud. The GUI for the application is in the cloud, the back-end processes that are running are running in the cloud, and the central data store for the application is in the cloud. The great part about this is that you can run it all locally, test it, play with it and vet it. Then you can upgrade it so it's running locally but using cloud storage. When you're finally set that your app is ready for primetime, you can push the app to the cloud and continue using cloud storage. 

On a lower level, Windows Azure allows you to build and publish these things called Web Roles and Worker Roles. A Web Role is nothing more than a bunch of code that has been bundled up and pushed into the cloud that responds to HTTP(S) requests. These Web Roles, at least in this CTP, are ASP.NET applications but it looks as though you'll be able to do Ruby on Rails, PHP (god forbid), Python, or whatever you like. I'm hoping for a VS 2008 plugin that lets me build ASP.NET MVC Beta 1 apps that can be published as Azure Web Roles. A Worker Role is a piece of .NET code that is running in the background.

Traditionally one of the biggest problems people have, from hobbyists to developers for huge corporations, is that external hosting facilities only work well if your ASP.NET app is 100% self-contained and requires no additional services and no background processing, etc. Windows Azure lets you develop apps in cloud AND push your services into the cloud AND store your data in the cloud. Keep in mind that a Silverlight application counts as a web application ;) Starting to see the possibilities here?

.NET Services

Apple's MobileMe slogan was at one point "Exchange for the rest of us". .NET Services can be thought of as "Biztalk Services (in the cloud) for the rest of us". The bottom line is that .NET Services are a cloud-centric way of solving many of the problems of distributed applications. There are three main pieces of .NET Services:

  • Access Control
  • Service Bus
  • Workflow
While access control is certainly nice, and it is done using tokens and claims (more on that in another blog post... tokens, STS, claims, and authentication is a pretty dry topic and needs a good sample when talking around it), the thing that interests me here the most is the Service Bus. The Service Bus allows you to create these publicly exposed endpoint URIs for services. You can then host that service from some application on some desktop. Any client that knows the public URI for that service can then connect to that desktop application and consume the service - regardless of whether that client is on a 10.* or 192.168.* subnet, behind firewalls, in a Starbucks, or whatever. The "cloud" is providing a relay service through which clients in a distributed application can communicate with each other. One of the relay types that I am REALLY looking forward to experimenting with is the P2P relay, which I would assume allows me to have a globally registered peer mesh, allowing all of my app clients to talk to each other, no matter where they are in the world (note: this assertion has yet to be proved, I'm just dreaming big at this point). Workflow is also pretty big if you've been using WF now. Think of this as the WF integration that BizTalk was going to get, but plugged into the cloud.

SQL Services

I'm sure a lot of data guys are going to be pretty excited about this, but for me it's pretty straightforward. SQL data (in a slightly different shape and form than if you were storing it in your own SQL 2008 Server in your enterprise) in the cloud. I can imagine big concerns around privacy, encryption, and reliability will crop up around SQL services in the cloud.

Live Services

Live Services isn't really all that new, they're just being re-branded underneath the Azure umbrella. This is all of the goodies that you get with the Live APIs like contacts, calendars, e-mail, identity, etc.

Summary and Vision

So..what does all this stuff mean anyway? What's in it for you? In the short term what it means is that developers are going to start finding that they have been given a ridiculous amount of power. This is more than just Microsoft hosting your code in some central data centers... This is Microsoft abstracting away the notions of data centers, virtual machines, or even physical CPU cores (well, that abstraction is coming later). If you want to build an internet application, and you want to build it quickly and easily and you know that your app needs to run "out there", and you don't have the resources to do it yourself, or have your own data center, then you're going to find that Azure may just be that enabling force that we've all been missing for so long.

Windows Azure's concepts of Web Role and Worker Role is absolutely, totally, and unequivocably a game-changer in the world of cloud computing. The best thing we've had prior to this were cloud-hosted VMs that had a predefined stack (e.g. ASP.NET or J2EE or PHP or Cold Fusion, etc) to which we could upload our code and hope it all worked. There are always problems in managing configuration files of hosted apps and your hosted app NEVER behaves the same way while hosted as it does on your home PC. With Windows Azure, they're saying - quit worrying about the physical logistics - build your app, write your logic, use (cloud) data, and fahgeddaboudit. If the price is comparable - where are you going to host your back-end services? Amazon's EC2 or Azure, especially if you want to write your back-end services in .NET? 

If the prices are comparable, are you going to write your cloud app to use S3 data or SQL Services or Azure cloud storage?

Even just a few years ago, people didn't live on their computers - they thought of them the same way they thought of their graphing calculators - only they were more powerful. Now, people live on their computers. Moreover, they live online. They live connected. They live attached to the cloud. The problem is that right now, developers don't live attached to the cloud. 

Before cloud services, picture a meeting between a couple hobbyists who are thinking of building an app. They say, "Ok, we're going to need a web app.. but, we'll need some services and some central storage." At that point, they're forced to lease space in a data center, paying up front before anyone is even using their app, or they're forced to make COMPROMISES in their app's DESIGN to accomodate limitations of hosting companies.

With cloud services like Azure, those same people in that room talking about big ideas for big apps can now simply concern themselves with what they want their app to do instead of how they're going to manage the logistics.

-- That said, this is all on probably a 1.5 to 2 year time frame before this stuff is fully baked and they've got critical mass adoption. There is a lot of promise in Azure. Here's to hoping they pull it off.

tags:        
links: digg this  del.icio.us  technorati  reddit 

More Stories By Kevin Hoffman

Kevin Hoffman, editor-in-chief of SYS-CON's iPhone Developer's Journal, has been programming since he was 10 and has written everything from DOS shareware to n-tier, enterprise web applications in VB, C++, Delphi, and C. Hoffman is coauthor of Professional .NET Framework (Wrox Press) and co-author with Robert Foster of Microsoft SharePoint 2007 Development Unleashed. He authors The .NET Addict's Blog at .NET Developer's Journal.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...