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@CloudExpo Authors: Elizabeth White, Zakia Bouachraoui, Yeshim Deniz, Carmen Gonzalez, Pat Romanski

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Cloud Computing Echo: EMC attempts to woo consumers with Decho

In my upcoming keynote on Cloud Computing and Privacy, I will take you all down the road of privacy. How privacy has evolved through centuries and where we stand today. I have repeatedly stressed on the RCC, a Regulated Cloud with its Keynesian touch and with acceptable levels of, with some stentorian control where necessary, freedom.

Cloud security concerns are huge and out there in the open. As governmental interventionism goes to rescuing other parts of the industry such as Auto industries ,Open and GM, (GM is Opel's Mom since 1929) pleading the state's help.

Anyways, all I am saying is that, yes there is a great opportunity but there also lurks a massive danger.

Anyways, here's the news:

He was Microsoft’s general manager of platform strategy but left earlier this year to join Maritz at Pi. At Microsoft he wrote a platform economics blog. In his review of Nicholas Carr's The Big Switch Fitzgerald wrote: "Victory will go to those who best exploit both the cloud and the edge of the network." Aha!

EMC served up its CFO, David Goulden, to say what the Decho score is, a mere VP being insufficient and there being no Decho boss: "There is an immense, untapped business opportunity as personal information management inevitably migrates into the cloud. By bringing Mozy and Pi together to form Decho as a new subsidiary, we are creating a focused organization that can deliver on the promise of cloud-based personal information management and can help individuals everywhere preserve, manage and enrich the information most important to them.”

It will do this not by selling us software to manage our growing and overlapping silos of personal data but by offering cloud-based services to hook it all up and serve it back to us.

Some of us have online bank accounts. Some of us use Flickr and other services to share photos. Some of us have precious paper documents - wills, ownership deeds, share certificates, that sort of thing - stored in solicitor's safes. There's two trends here. Physical data and things like music CDs and paper documents and bank branches are migrating online. As they do there is a growing need to organise the stuff and both control and enable access to it online too - let friends see my photos but keep the identity thieves out.



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