|By Jeremy Geelan||
|January 18, 2009 07:18 AM EST||
As new offerings like Amazon's CloudFront, Microsoft's Azure, Hosting.com's CloudNine and VMware's vCloud are rolled out week in, week out, the worldwide cloud computing momentum continues to grow.
Here, SYS-CON's Cloud Computing Journal surveys a globe-girdling network of leading infrastructure experts, IT industry executives and technology commentators for their views on The Shape of Cloud Computing To Come.
Contributors include Salesforce.com's Peter Coffee, Geve Perry of GigaSpaces, Ben Rushlo from Keynote Systems, Cloud Computing Journal editor-in-chief Alan Williamson, Enomaly founder Reuven Cohen, open source entrepreneur Krishnan Subramanian and Markus Klems of the FZI Research Center for Information Technology in Germany.
Director, Platform Research - Salesforce.com
Peter Coffee was Technology Editor for industry journals PC Week and eWEEK from 1989 through 2007, after spending the prior decade in project management at Exxon and in PC planning and AI applications research at The Aerospace Corporation. He is the author of "How to Program Java" and "Peter Coffee Teaches PCs"; he served as a member of the X3J13 standards committee for ANSI Common Lisp.
1. Developer communities and system integrators will defect, in growing numbers, from established enterprise software vendors that have failed to deliver real innovation and value during the past several years.
2. Lower costs of market entry / application deployment, faster payback on development costs, and superior return on investment will make cloud-based platforms the target of choice for both entrepreneurial and enterprise developers.
3. Improved understanding of process and governance risk will shift the preferences of IT owners and regulators away from the cost and inconsistency of on-premise IT, and toward the auditable and highly professional security practices of cloud-service providers.
4. Mainstream consumers will become more aggressive in lowering their cost of both personal and business computing, and will become far more accepting of lightweight client machines running free and open-source operating systems and applications -- including application-oriented Internet clients like Google's Chrome.
5. The generation raised on broadband connections, Google search and Facebook community membership will not fear to rely on Web-delivered applications and resources for both work and leisure.
6. Companies will redefine the "C" in "CRM" to mean "Community" rather than "Customer": they will build systems that engage their partners and customers in cooperative processes of product and service improvement, rather than building only inward-looking systems for in-house analysis of the world outside the company's wall.
7. Developers outside the U.S. and Europe -- specifically those in India, China and Brazil -- will find their most rapidly growing opportunities in their own home markets, and will shift their focus toward building high-value applications for compatriot companies rather than providing low-cost labor to mature markets overseas.
8. Software market cycles will rapidly accelerate to Web speed, with multiple releases per year, rather than the glacial pace of multi-year upgrade cycles that currently results in most IT sites running legacy versions of cumbersome bloatware.
9. Global growth in development demand will increase the importance of high-leverage application frameworks that enable more rapid development of higher-quality products.
10. Too many development teams will minimize short-term pain, rather than maximizing gain, and will find themselves made irrelevant by teams that kept pace with new opportunities.
GM of Cloud Computing, GigaSpaces
Geva Perry is General Manager of Cloud Computing at GigaSpaces, responsible for all marketing and business development activities at GigaSpaces, including strategy and positioning, product marketing, analyst/media relations and strategic alliances. Prior to joining GigaSpaces, he was COO at SeeRun, a developer of real-time business activity monitoring software. He has an MBA from Columbia Business School.
1. Trend of Large Vendors Entering Cloud Computing Will Accelerate
Amazon, Google, CA, Microsoft and IBM have all announced various initiatives in cloud computing. In 2009 this trend will accelerate with more coming from these vendors as well as VMWare, Citrix, Sun, HP, Cisco, Intuit, Symantec, Yahoo (if they remain independent) and others.
2. All Major IDEs Will Offer Cloud Deployment Options
Similar offerings to that of pioneering Aptana Cloud, as well as the announced but not yet available Visual Studio cloud offering, will be made by all major IDEs, with plug-ins for multiple cloud providers, including Amazon Web Services, GoGrid, Joyent, AppNexus, Flexiscale, Google App Engine and others.
3. Platform-as-a-Service Will Take Its First Steps into the Mainstream
In 2009, developers will start seeing web-based development and deployment platforms as a viable option for application development. Platforms such as Heroku, aimed at Ruby-on-Rails, will be in a particularly strong position to take advantage of this trend, but others as well. PaaS offering such as Force.com, Morph Labs, Bungee Connect the GigaSpaces Cloud Framework and others will mature and see initial adoption in the enterprise. Read more in the Thoughts on PaaS post.
4. A Next-Generation of “Middleware for the Cloud” Will Rise in Dominance Over Traditional J2EE Application Servers
Both start-ups and enterprises will come to realize in 2009 that the middleware products they have been using in dedicated physical server environments just don’t cut in the clouds. The promise of the cloud’s utility model (pay-per-use) cannot be taken advantage of without application platform that enable the application to both grow and shrink based on Service-Level Agreements (SLAs). Therefore, a new generation of application servers, such as GigaSpaces XAP and Appistry, will grow in popularity among the mainstream of cloud users.
5. System Administration & Configuration and Network Management Will Become a Sexy Field Bursting with Innovation
After years of stagnation, system administration, configuration and network management will thrive with innovation. New standards will emerge and people will come up with new forms of innovation in the field. Open source projects such as Puppet will experience incredible momentum. In a sense, for cloud computing to succeed, system administration needs to be eliminated. Or more accurately, automated and simplified, which creates tremendous potential.
Research Assistant, FZI Research Center for Information Technology
Markus Klems is a research assistant at Germany-based FZI Research Center for Information Technology. His main areas of interests are cloud computing, grids, distributed programming and agile Web development - the technological point of view as well as business models.
1. More SaaS
Cloud Computing will certainly fuel the SaaS business. More and more Desktop applications will turn into Services or at least hybrid online/offline apps that live in the Cloud. Developers can rely on Infrastructure-as-a-Service and Platform-as-a-Service, and concentrate on building more sophisticated and powerful network-centric applications.
2. Middleware in the Cloud
Scalable, on-demand middleware is an appealing vision for large enterprises: avoid bottlenecks by outsourcing parts of the middleware infrastructure into a SOA-Cloud.
Microsoft Azure is coming and Amazon provides Windows-enabled images; a playgroud for hordes of .NET developers. The departments of many mid-sized and even large enterprises run on MS Word and Excel. They can profit from a scalable Windows-Cloud, e.g. at the end of a fiscal year, when large amounts of accounting data need to be processed quickly.
3. Content Distribution and Media Hosting
Amazon’s new Web Service CloudFront points at the promising future for DIY Content Distribution and Media Hosting. We are probably going to see a lot of great Multimedia applications from innovative small cap companies in the near future.
Editor-in-Chief, Cloud Computing Journal
Alan Williamson is Editor-in-Chief of Cloud Computing Journal and is SYS-CON's "Cloud Computing Bootcamp" Instructor. A Sun Java Champion he is the creator of OpenBlueDragon (an open source Java CFML runtime engine). With many books, articles and speaking engagements under his belt, Williamson likes to talk passionately about what can be done TODAY and not get caught up in the marketing hype of TOMORROW.
1. In terms of cloud infrastructure, 2009 will be the year when hosting your application in the likes Amazon EC2, AppNexnus, Flexiscale, GoGrid etc, will move out of the "early adopter" phase and into the main stream. Architects will demand more accountability and stability.
2. Traditional hosting companies will feel the pinch, as the cloud providers will drive their prices further down to counter act the harsh reality that cloud-hosting at the moment, for 24hr operations, works out more expensive.
3. 2009 will not bring any unified standard or interfaces, but the community will have woken up for the need for this and efforts will really begin to shine through.
Serguei Beloussov is Chairman and CEO at Parallels, a global leader in virtualization and automation software for consumers, businesses and service providers. He's a successful self-made entrepreneur and business executive with an outstanding 15-year track record in building, growing and leading high-performing, multi-national high tech companies in North America, Europe and Asia.
1. The vendor landscape will dramatically change as we see a significant increase in the opportunities available to providers of cloud-based services. This will impact all types of service providers: web and managed hosters; telcos and ISPs; independent software vendors offering their software as a service; online services companies; traditional systems integrators; value-added resellers that are becoming managed service providers, and cost-plus service providers. A full range of offerings must be available. These will largely run on Linux as it is much more prevalent in this space.
2. For the cloud model to be profitable, efficiency is key, so service providers need to automate as much of the full lifecycle as possible. Customers should be able to place orders and get fulfilment and basic support without human intervention, and all billing and usage accounting needs to be completed automatically. Delegating authority to the customer also plays a significant role in making this model work – the customer should be able to perform simple administrator tasks such as resetting passwords and ordering more disk space without needing costly support calls or input from service provider staff.
Founder & Chief Technologist, Enomaly
Reuven Cohen is is a thought leader in the emerging cloud computing industry. He's Founder & Chief Technologist for Toronto based Enomaly Inc. - leading developer of Cloud Computing products and solutions focused on enterprise businesses. Enomaly's products include the Enomalism elastic computing platform, an open source cloud platform that enables a scalable enterprise IT and local cloud infrastructure platform and its customers including Intel, Best Buy, France Telecom/Orange as well as many smaller organizations.
1. Cloud computing in 2009 will be all about the user experience. AKA Quality of a user experience as the basis for scaling & managing your infrastructure. The problem is this, a cloud vendor/provider may be living up to the terms of a contract's language, thus rating high in QoS (Quality of service), but, the actual users may be very unhappy because of a poor user experience, thus causing a low QoE.
2. In 2009 for the first time the cloud will enable us to not only scale based on superfical aspects such as load, but based on practical ones like: how fast does my application load for users in the UK?
Director Web Performance Consulting, Keynote Systems
Ben Rushlo is one of the world's leading Internet performance experts. He advises Fortune 500 and Fortune 1000 companies in the Retail, Automotive, and Financial Services industries, helping to transform their global sites into high- performing, highly available Web assets that provide excellent customer experiences every time. Before joining Keynote, he was a Senior Performance and Capacity Planning Engineer at American Express, where he served as a core member of the team that launched American Express on the Web.
1. The concept of a site as we know it will change
As cloud computing gains wider adoption, the concept of a site as we know it is changing significantly. With content, technology and infrastructure coming from multiple vendors in the "cloud", analyzing where the problem occurred and hence managing the end user experience will become extremely complex. Companies who attempt to apply a data centric view of the world (internal monitoring, system instrumentation) in this environment will not be successful.
2. Companies that do not change will struggle in 2009
Cloud computing requires a radically new way of thinking about technical quality. Each piece, each part must work together in harmony to satisfy the user. The user doesn't care where the content is being served, or what web service is involved, they care about it working well and working quickly. To meet their expectation a new system of user centric performance management will need to be in place. Data centric performance management is dying and will soon be dead. Companies that do not change will struggle in 2009.
Open Source Entrepreneur, Blogger
Seattle-based open source entrepreneur Krishnan Subramanian is an ex-physicist turned blogger with a deep philosophical connection to open source, open standards, open communications, etc. "Being an ex-physicist helps me use scientific approach towards life," Krish notes.
1. Enterprises will open up more towards Cloud Computing. This will be due to two reasons. One is the proliferation of the so called private clouds, cloud like architectures inside the firewall. The most important reason will be the confidence gained by the enterprises on the security of the clouds. The support services offered by companies like IBM will help enterprises trust cloud computing more than ever. Also, the release and evolution of products like VPN-Cubed from CohesiveFT and others will help enterprises get better control over their data, making them more and more comfortable with Cloud Computing.
2. On the SaaS side, we will see apps will mature adding more reliability for such services. We will see a stronger support towards Health 2.0 with Microsoft and Google leading the way. Any attempt by Obama administration to revamp healthcare will include a Health 2.0 strategy. Data Portability is going to be the most vocal demand from the consumers as they realize the risks associated with the data being locked into third party servers.
3. PaaS will see a surge with Google offering support to more scripting languages. We will also see an increasing push for .NET platform on the clouds by Microsoft. Developers are going to benefit the most from such a surge and it will also have a stronger impact on the SaaS side.
|shilpi 09/19/09 08:36:00 AM EDT|
I have one question regarding,how we can deploy heavy applications using Cloud Computing.because it used Internet and if it is down then it would be difficult to use applications at that time
Please mail me at email@example.com
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
Apr. 18, 2014 01:22 PM EDT Reads: 1,035
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
Apr. 18, 2014 12:32 PM EDT Reads: 900
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Apr. 18, 2014 12:00 PM EDT Reads: 1,487
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Apr. 18, 2014 11:00 AM EDT Reads: 1,125
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
Apr. 18, 2014 10:15 AM EDT Reads: 1,592
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
Apr. 18, 2014 10:00 AM EDT Reads: 1,195
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
Apr. 18, 2014 09:15 AM EDT Reads: 1,144
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
Apr. 18, 2014 08:45 AM EDT Reads: 1,523
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
Apr. 15, 2014 10:30 AM EDT Reads: 1,524
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
Apr. 15, 2014 10:00 AM EDT Reads: 1,883
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Apr. 14, 2014 09:00 AM EDT Reads: 1,697
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
Apr. 12, 2014 02:00 PM EDT Reads: 1,881
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
Apr. 12, 2014 01:00 PM EDT Reads: 1,635
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Apr. 11, 2014 08:30 AM EDT Reads: 1,848
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Apr. 8, 2014 11:00 AM EDT Reads: 2,071 Replies: 1
- ARM Server to Transform Cloud and Big Data to the Internet of Things
- I’m Not Scared of DevOps and You Shouldn’t Be Either
- Agile Development Drives Enterprise DevOps & Public Cloud Adoption
- Routing: How DevOps Bridges IT Gaps & Enables Software-Defined Something
- Making the Internet of Things Real for Business
- How Dell Converts Social Media Analytics into Strategic Business Advantage
- Predictive Analytics for IT – Filling the Gaps in APM
- APM Convergence: Monitoring vs. Management
- Six Daily Tips for DevOps
- DevOps and Sigma Shifts: Business Transformation Goes Gr̶eek
- Getting Started with Windows Azure IaaS
- The Rise of Things
- ARM Server to Transform Cloud and Big Data to the Internet of Things
- Cloud Solutions and Technology
- DevOps Summit 2014 New York Registration Now Open
- Data Centers & Dedicated Servers: What Will Govt Cutbacks Mean to You?
- I’m Not Scared of DevOps and You Shouldn’t Be Either
- 2nd WebRTC Summit Registration Now Open
- Time To Join The DevOps Movement
- Everything You Wanted to Know About Cloud Hosting
- Building Video Calling with PubNub and WebRTC
- Can Virtual Desktop Infrastructure Improve BYOD Security Issues?
- Agile Development Drives Enterprise DevOps & Public Cloud Adoption
- Routing: How DevOps Bridges IT Gaps & Enables Software-Defined Something
- The Top 150 Players in Cloud Computing
- What is Cloud Computing?
- Six Benefits of Cloud Computing
- The Top 250 Players in the Cloud Computing Ecosystem
- Twenty-One Experts Define Cloud Computing
- What's the Difference Between Cloud Computing and SaaS?
- A Brief History of Cloud Computing: Is the Cloud There Yet?
- The Future of Cloud Computing
- Virtualization Conference Keynote Webcast Live on SYS-CON.TV
- Cloud Computing Expo 2009 West: Call for Papers Now Closed
- Cloud People: A Who's Who of Cloud Computing
- Cloud Expo Europe 2009 in Prague: Themes & Topics