Welcome!

Cloud Expo Authors: Jim Kaskade, Nikita Ivanov, Pat Romanski, Amy Lindberg, Carmen Gonzalez

Related Topics: Cloud Expo

Cloud Expo: Article

Cloud Computing Turns Virtual Teams Into a Competitive Advantage

Collaboration in the cloud will fundamentally change the business ecosystem

Collaboration in the cloud is the future of business. Web 2.0 and cloud computing make it possible to solve the final challenge of coordination and management. If you're inside a larger enterprise, you can use collaboration in the cloud to compete with lean, nimble startups, or to better coordinate across different groups, offices, and divisions.

We've heard all the buzzwords before. Virtual companies. Offshoring. Free agent nation. But this time, it's for real. The future of business is no longer enormous, vertically integrated titans (anyone check Ford's stock price recently?), but rather small, nimble, federations.

Historically, the cost of coordination has outweighed the benefits of agility, which is why the virtual corporation had a hard time breaking through. But today's cloud technologies, with their ability to bridge the gaps between firms, and between businesses and consumers, are spawning a new generation of collaboration tools that slash the cost of coordination, unlocking a potential revolution in organization and management.

And thanks to the current economic crisis, the business world is ripe for revolution. The mantra of "too big to fail" has been proven yet another meaningless buzzword by the fall of corporate giants like GM and Citigroup. "Small is the new big" is taking its place, and this advice applies to both small businesses and major corporations.

In a down economy, survival depends on the classic small business strength of doing more with less, especially businesses that have been hit with layoffs. If you're not already outsourcing and offshoring, you will be soon. Flexibility is the name of the game, and collaboration technology is the key to achieving that flexibility in a swift and cost-efficient manner.

The result of this intersection between crisis, technology, and opportunity? Collaboration in the cloud will fundamentally change the business ecosystem, resulting in an explosion of virtual companies and nimble players, as well as savvy intrapreneurs within traditional firms.

A History of Collaboration and Collaboration Solutions
(The following section covers the history of collaboration and business. If one is to argue that a revolution is at hand, it's necessary to provide the story of how we arrived at the pivotal moment. If you're already convinced, and want to skip to practical tips on how to survive and thrive during the revolution, skip ahead to the next section, "How Does Collaboration Help Me Do More With Less?" And now, back to the story.)

Wikipedia (itself an exemplar of massively parallel collaboration) defines collaboration software as "Software designed to help people involved in a common task achieve their goals." In the end, collaboration is the heart of business. The purpose of the firm is to organize a group of people to accomplish a common task that they could not complete on their own. Capitalism is collaboration. Trade, comparative advantage, and Adam Smith's invisible hand all presume the presence of collaboration.

The evolution of capitalism and the rise of the corporation is the story of collaboration. Financiers collaborate with industrialists. Workers collaborate on assembly lines. Corporations exist to provide the necessary infrastructure for collaboration.

Historically, much of that infrastructure was physical. Factory workers need a factory to house their assembly line. Office workers need an office so that they can hold meetings and create, store, and exchange documents. The costs of coordination were such that economies of scale tended to dominate.

Assembling an automobile is an enormously complicated task, and assembling millions of automobiles requires a degree of precision and coordination that didn't exist before the rise of the corporation. It made sense for Henry Ford to vertically integrate his company, since the costs (both monetary and in terms of productivity) to organize a federation of small firms and individuals to carry out the litany of tasks involved in producing Model Ts would have been prohibitive in the extreme. Collaboration took the form of work rules, memos, and meetings, primarily within the enterprise.

More Stories By Chris Yeh

Chris Yeh is Vice President of Enterprise Marketing, PBwiki.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
shirley 12/12/08 01:05:06 AM EST

We can assist here as we specialize in developing and implementing SharePoint 2007 – that’s all we do.

There is more information on this at http://www.nsynergy.com/Services/Pages/default.aspx or mail to [email protected].

FastRoundTrip 12/11/08 01:30:37 PM EST

Well put. Collaboration is definitly the future of surviving and thriving business. And not just for asynchronous collab, on the real-time side, there's a lot of excitement too. For example, http://see.nefsis.com uses true cloud computing to reduce latency in desktop sharing and live multiparty video. Cloud computing makes a fundamental improvement in roundtrip latency here, unobtainable by single-server and centralized technologies.

@CloudExpo Stories
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...