Welcome!

Cloud Expo Authors: Carmen Gonzalez, Jason Bloomberg, John Wetherill, Pat Romanski, David Fletcher

Related Topics: Cloud Expo

Cloud Expo: Article

Exclusive Q&A with Cloud Computing CEO Michael Crandell

RightScale's head honcho on Achieving Profitability in the Rapidly Advancing Cloud Market

"We are in an ideal position to accelerate our business to continue our leadership in this rapidly advancing cloud market," says RightScale CEO Michael Crandell, in this Exclusive Q&A with the editor-in-chief of SYS-CON's Cloud Computing Journal, Alan Williamson. "We decided the timing was right to create a war chest that would take us to profitability," Crandell added. Earlier this month RightScale snagged $13M in a Series B round of venture funding.

Here's the interview in full:

Cloud Computing Journal: $13M is quite a chunk of change to raise in this climate. Was this about what you required? Was it more or less than you asked for?

Michael Crandell: We raised exactly what we set out to raise. This year we've seen a lot of interest from investors, and so we decided the timing was right to create a war chest that would take us to profitability. At the same time, we've gotten the best VCs we could hope for: Danny Rimer of Index Ventures and Kevin Harvey of Benchmark add tremendous value on our Board. Now, we are in an ideal position to accelerate our business to continue our leadership in this rapidly advancing cloud market.


Cloud Computing Journal:
Where are you going to be spending that money?

MC: We'll use the funds to accelerate product and market development of our core management platform, including support for new clouds, continuing to build our ISV and developer communities, and expanding into additional geographic markets.


Cloud Computing Journal:
RightScale has built up its business from Amazon EC2 customers, what plans have you to broaden this to other cloud providers? Are the other cloud providers ready for prime time?

MC: In September, we announced support for GoGrid and Flexiscale clouds, and an ongoing cooperation with Rackspace as they roll out their cloud offerings. Amazon remains in the lead in terms of functionality, scale, and adoption. But clearly we're moving to a multi-cloud market, and helping customers take advantage of the freedom and choice that provides is a key target for RightScale.


Cloud Computing Journal:
For many people, they see Amazon as the only cloud provider. Is it healthy for any one company to dominate the industry so much at the start?

MC: Amazon has done a brilliant job pioneering this space, and seen impressive growth. They have almost single-handedly commercialized the notion of pay-as-you-go, on demand, virtually infinite outsourced IT infrastructure. In that sense, their leadership has established the de factor standard and that's been very healthy for customers. As the market continues to evolve rapidly, other cloud players are entering and differentiating their offerings -- which adds the critical capability for businesses to avoid single-source vendor dependency. Compared to other innovations in tech history, cloud computing is unfolding very rapidly and in an open and healthy way.

Cloud Computing Journal: At the moment RightScale doesn't provide a one-stop service; I have to pay you and Amazon. Are there plans to give me as a customer one billing point?

MC: We're working on that. Stay tuned.


Cloud Computing Journal:
For all the hype and pomp of cloud computing, what do you see as the biggest myth that is circulating just now?

MC: Some seem to think that cloud computing eliminates the need for good system design and management: everything will happen "automagically"! There are real advantages to be gained from cloud deployments in terms of automation, simplification of system administration, and reliability and performance -- but achieving these still depends on well-designed solutions. That's central to what we provide at RightScale: automated management utilizing best-practices in multi-cloud design that maintain transparency and IT control for the customer.


Cloud Computing Journal:
Many analysts see the private cloud as the area that will make the real money from cloud computing? What are your plans to support the private cloud?

MC: We think the public cloud is going to continue it's explosive growth. We hear frequently from customers about running out of data center space, data center power, data center budget, and data center patience (i.e., long internal IT lead times). There is tremendous pressure to leverage the cost and agility advantages of outsourcing IT infrastructure using flexible cloud resources. That said, there will clearly be private clouds in the picture too, and in that area our strategy is to focus on the nexus of the two -- hybrid clouds -- and provide an easy way for corporate developers to utilize both public and private cloud resources when appropriate.


Cloud Computing Journal:
We recently ran our Cloud Bootcamp, where we had your own Thorsten von Eicken come along and take us through some of what you do. What are you finding are the top questions being asked by people new to the cloud space?

MC: People come to us already convinced that moving to the cloud is a compelling prospect -- but they have questions on how best to do it, what the "gotchas" are, and what they should expect. Basically, they're looking for guidance and a fast on-ramp to deploying in the cloud, and a system they can use to support the lifecycle of development and deployment, which is exactly what we provide.


Cloud Computing Journal: Take us 12 months into the future. When I login to my RightScale dashboard, what will I expect to see and what will I be able to do?

MC: You'll see more automation control, more clouds supported, more pre-packaged solutions from ISV partners. You'll also see an active, growing community of developers sharing information about using RightScale as a cloud management platform. All this will give you, the customer, the advantage of getting onto the cloud fast, building your application on best-practice solutions for resiliency and performance, reducing your system administration overhead, all the while maintaining transparency & control to customize any layer of the stack as needed.

More Stories By Alan Williamson

Alan Williamson is widely recognized as an early expert on Cloud Computing, he is Co-Founder of aw2.0 Ltd, a software company specializing in deploying software solutions within Cloud networks. Alan is a Sun Java Champion and creator of OpenBlueDragon (an open source Java CFML runtime engine). With many books, articles and speaking engagements under his belt, Alan likes to talk passionately about what can be done TODAY and not get caught up in the marketing hype of TOMORROW. Follow his blog, http://alan.blog-city.com/ or e-mail him at cloud(at)alanwilliamson.org.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“We are a managed services company. We have taken the key aspects of the cloud and the purposed data center and merged the two together and launched the Purposed Cloud about 18–24 months ago," explained Chetan Patwardhan, CEO of Stratogent, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...