Welcome!

@CloudExpo Authors: Elizabeth White, ManageEngine IT Matters, Liz McMillan, Yeshim Deniz, Stackify Blog

Related Topics: @CloudExpo, Containers Expo Blog

@CloudExpo: Article

Virtualization & Cloud Computing: Public Clouds Are Not Just Big Virtual Server Clouds

Not all clouds will use virtualization; virtualization is just a multi-tenancy strategy.

Randy Bias's Blog

There is a myth going around about virtualization and cloud computing. It’s expressed in a variety of ways, but the takeaway is always the same: “Public clouds are big virtual server clouds.” Sounds good, but untrue once you look under the covers. For good reason, since virtualization isn’t a panacea.

Here’s the deal. Public clouds (IaaS, PaaS, or SaaS) are all multi-tenant. It’s a fundamental definition. Multi-tenancy is one of the core properties of any cloud. Whether it’s a cloud like GoGrid's, EC2, Google App Engine (GAE), or Salesforce.com (SFDC). Multi-tenancy is a mechanism whereby public cloud providers give customers cost efficiencies by aggregating capex at scale and providing it as a subscription service.

Virtualization is just a multi-tenancy strategy.

Virtualization as Multi-Tenant Solution
That’s right. It’s only a multi-tenancy strategy. Not all clouds will use virtualization. Clouds like GAE and SFDC use completely different technologies to create multi-tenancy, but even for strict compute clouds, folks like AppNexus surface physical hardware that customers then carve up themselves into virtual machines. While others, like NewServers, serve up completely physical clouds. For those folks their multi-tenant strategy is more coarse, based simply on a single piece of physical hardware.

Scaling Up Still Matters
Simply put, for the foreseeable future there are many pieces of software that do better scaling ‘up’ versus ‘out’. For example, your traditional RDBMS is much easier to scale by throwing physical iron (instead of virtual) at the problem.

A well known Web 2.0 company recently expressed to me that they are running with hundreds of thousands of customers on big database servers with 128GB of RAM and lots of high speed disk spindles. This is one of the poster children of the Web 2.0 movement. If they can scale out their RDBMS by simply throwing iron at it, why would they re-architect into (for example) 10 extra large EC2 instances and deal with the engineering effort involved with a heavily sharded database?

To put this in perspective, you could do this:

  • 10 extra large EC2 instances
    • 16GB RAM each
    • ~8 EBS network-based storage devices
    • 2 cores each
    • ~$6000/month including storage
    • $ X to engineer for sharding at application level

or:

  • 2 redundant big iron physical servers
    • 128GB RAM each
    • 16 high-speed spindles on local disk
    • 8-12 cores each
    • $40,000 in capex or ~7,500/month for servers+storage

Conclusion

It’s kind of a no brainer. For certain use cases it’s more economical to scale using bigger hardware. There are two key reasons why this won’t change in the near future. The first is that many folks are working hard to make database software scale better across more cores. The second is that we’ll be at 16 and 32 cores per 1U server in the not so distant future. Scaling up will continue to be a viable option for the future. Period. Clouds need to enable this in the same way they enable virtualized servers for scaling out. It’s not an either/or proposition.



Update: The ‘well known’ Web 2.0 company I mentioned has informed me that my estimate on dedicated hardware was far too high. Something around $5,000 for those servers is more accurate, meaning there is even less reason to consider scale-out as an option.

 

More Stories By Randy Bias

Randy Bias is Co-Founder and CTO of Cloudscaling. His provocative views on the cloud computing disruption have made Randy Bias one of the industry’s most influential voices. He has inspired organizations to embrace cloud to transform business processes and position for success in a new world where computing resources are ubiquitous, inexpensive, instantly scalable, and highly available.

A vocal open systems advocate for more than two decades, Randy was the technical visionary at GoGrid and at CloudScale Networks. He led the open-licensing of GoGrid's APIs, which inspired Sun Microsystems, Rackspace Cloud, VMware and others to follow. In 2006, he co-founded Cloudscaling and since then has led teams that built and deployed cloud infrastructure for more than two dozen clients globally.

Randy was an early and vocal supporter of the OpenStack project, and led the teams that deployed the first public OpenStack storage cloud (Swift) outside of Rackspace, and the first public OpenStack compute cloud (Nova). He is a founding Board Member of the OpenStack Foundation. He also popularized the cloud server "pets vs. cattle" meme.

Randy blogs at Cloudscaling and Simplicity Scales, as well as GigaOm, CloudAve, O’Reilly Radar, TechCrunch and others. He is consistently recognized as one of the most influential social media voices in cloud computing. He is frequently interviewed in the media, and he speaks at dozens of industry events annually.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
Interested in leveling up on your Cloud Foundry skills? Join IBM for Cloud Foundry Days on June 7 at Cloud Expo New York at the Javits Center in New York City. Cloud Foundry Days is a free half day educational conference and networking event. Come find out why Cloud Foundry is the industry's fastest-growing and most adopted cloud application platform.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developers ...
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...