|By Jeremy Geelan||
|January 16, 2009 05:35 AM EST||
More than a thousand sites are using Facebook Connect, says Mike Vernal, a member of the Facebook Platform engineering team, in this Exclusive Q&A with SYS-CON's Web 2.0 Journal. Some prominent examples Vernal mentions include Citysearch for local reviews, Joost and Vimeo for video sharing, and a number of blogs, including TechCrunch and Gawker.
Web 2.0 Journal: You’ve been closely involved with developing and launching Facebook Connect. How would you summarize the chief strategic benefit of this service for Facebook’s 150M or so users?
Mike Vernal: I think the answer is twofold. First, Facebook Connect allows users to take their Facebook profile and friends with them to any site on the Web. This is pretty powerful, in that it saves users the hassle of creating another username and password, filling out their profile information, and running a contact importer on every site. Instead, the user can simply register and log in using their Facebook identity and immediately bring their profile and friends with them to that site.
Second, Facebook Connect allows users to share what they’re doing across the Web with their friends back on Facebook. So if I blog about something interesting, comment on someone else’s blog, or share photos or videos somewhere on the Web, I can now share that with my friends through Facebook. We’ve found that sharing this information back to friends helps to create a virtuous cycle of sharing, where friends start to comment on your activities and also start to share their own, which we think is quite powerful and valuable to users.
Web 2.0 Journal: Does this mark the much-discussed transition of Facebook to “platform” status, do you think?
Vernal: Facebook Connect is an evolution of the existing Facebook Platform. Since the very beginning, our goal with Platform has been to allow applications anywhere to become more social by leveraging the power of Facebook. Since 2006 we’ve had an API that allows Web, desktop, and mobile applications to integrate Facebook information. The initial version of Facebook Platform added the ability to integrate directly into Facebook. Facebook Connect represents an evolution of the experience for Web applications. We’re looking to evolve the mobile and desktop experiences, too, including a version of Facebook Connect specifically designed for mobile phones called Facebook Connect for Mobile.
Web 2.0 Journal: How many sites are currently live with Facebook Connect?
Vernal: Currently more than a thousand sites are using Facebook Connect. Some prominent examples include Citysearch for local reviews, Joost and Vimeo for video sharing, and a number of blogs, including TechCrunch and Gawker.
Web 2.0 Journal: What is the approval process like for a site that wants to leverage the platform?
Vernal: Anyone can integrate their site with Facebook Connect or build an application that uses Facebook Platform -- there is no approval process to get started. There are a handful of features like friend linking and automatically publishing Feed stories that require a lightweight approval process before being enabled.
Developers can also optionally participate in the Application Verification program, which involves an exhaustive review of an application or site in exchange for badging on Facebook.
Web 2.0 Journal: Tell us about FriendLink, the service that I believe allows a site using Facebook Connect to pass e-mail addresses to Facebook and get friend recommendations back. I can see that this must allow sites to make connections between users that they may not know about yet (but that Facebook already knows about). Is it proving popular?
Vernal: The friend linking feature was designed to allow sites with a large number of users to quickly fill in the social connections between those users. It works by allowing sites to pass us a cryptographic hash of their users’ email addresses and then using that hash to match up their users with our users. This allows us to then ask the user if they’d like to connect their account on that site with Facebook. This feature has strong network effects – it is more valuable to sites with larger user bases, so we’re seeing it gain momentum as larger sites start to launch.
Web 2.0 Journal: What other tips and recommendations can you provide developers on how they can increase social distribution and integrate their Web sites and applications to Facebook Connect?
Vernal: First, I think making the registration process as simple as possible is critical. As most site owners know, the number of people who complete the registration process is inversely proportional to its complexity. As you add steps (fields to fill out, emails to confirm, etc.), you lose users. By leveraging the user’s profile on Facebook, you can make the registration process much simpler and get more users into your site.
Second, once the user has connected to your site, you can save them the hassle of logging in each time they come back. If the user is already logged into Facebook and has connected to your site, then it’s easy to securely detect that and automatically log the user into your site.
Third, I think there’s a huge amount of potential around using Facebook Connect to increase user engagement on your site. By using the social graph as a content filter, you can help present the user with more relevant information. A classic example of this is a review site like Citysearch – people tend to trust and value reviews from their friends more than they trust reviews from the general population. By highlighting reviews from friends and other trusted contacts, the site becomes more valuable and engaging to the user.
Lastly, there are social communication features like Feed that allow users to share what their doing back with their friends on Facebook and, in the process, drive traffic and engagement on your site.
Web 2.0 Journal: How about those who are worried that Facebook Connect gives Facebook access to a great deal of information about how users interact with other social sites. What do you say to them?
Vernal: Our goal with Facebook Connect has been to help users take their information with them to sites across the Web and to help those sites build better, more engaging user experiences with that information. If more people are logging in and engaging with content on another Web site because of Facebook Connect, we see that as helping the site overcome core challenges of attracting and retaining users. We also believe the increased engagement will open doors to new revenue opportunities.
We also give sites and users the power to share information back through Facebook. First, sites can choose which actions they think users will want to share back through Facebook. Users are then in control of the actual stories that are published back to Facebook through the Feed publishing dialogs. We believe we’re offering a valuable service to users and Web sites while giving the site and the user control over what information is shared back through Facebook.
Web 2.0 Journal: What’s the mobile piece of the Facebook Connect story?
Vernal: Facebook Connect for Mobile is a mobile-specific version of Facebook Connect that will launch in early 2009. It will first be available to developers working on the iPhone platform. Like Facebook Connect for the Web, it will be focused on letting users bring their Facebook profile and friends with them to applications on their mobile phones. There are already some exciting applications in the queue, so stay tuned.
Web 2.0 Journal: FB was launched February 4th, 2004, so it’s soon reaching its 5th birthday. Are there any special birthday plans that you’re aware of – as a welcome counterpoint to the gloom and doom of ’09, perhaps?
Vernal: Being an engineer, they thankfully don’t trust me to plan the parties. We’re all getting pretty excited by the continued growth we’re seeing across the world, including over 150 million people actively using the site, and we’re excited to see what the next year will bring.
Cloud Computing Is Swelling Into an Estimated $36BN Market
The Cloud Computing conference theme this March is “The Delivery of IT Resources as Services” - with 100+ breakout sessions by leading industry CEOs and CTOs whose companies already recognize that what today's companies need above all is to be able to build infrastructures that can scale up or down at a moment's notice.
Over the next five years, IDC expects spending on IT cloud services to grow almost threefold, reaching $42 billion by 2012 and accounting for some 9% of total software sales. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.
Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded.
Top Keynotes, Top Technical & Business Sessions, Top Delegates
2nd International Cloud Computing Conference & Expo will feature 100+ technical sessions from the leading industry players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications and services. Our two-day Expo is your chance to get in front of senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.
Attend Full-Day Cloud Bootcamp FREE With Your “Expo Plus Bootcamp” Registration!
Cloud computing is an opportunity for business to implement low cost, low power and high efficiency systems to deliver scalable infrastructure. But what's actually involved in moving to a cloud infrastructure? In this compelling one-day, hands-on training program, you'll learn just what it takes to take full advantage of the Cloud. Join fellow delegates as Alan Williamson, Editor-in-Chief of Cloud Computing Journal, uses his expertise to lead you through Cloud Computing Bootcamp on Tuesday March 31, 2009 with configuration samples, live demos and working setups.
Seats are limited to the first 500 attendees so Register Today for Cloud Computing Bootcamp to secure your spot!
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Jan. 25, 2015 07:45 PM EST Reads: 2,296
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Jan. 25, 2015 07:00 PM EST Reads: 2,326
SYS-CON Media announced that Cisco, a worldwide leader in IT that helps companies seize the opportunities of tomorrow, has launched a new ad campaign in Cloud Computing Journal. The ad campaign, a webcast titled 'Is Your Data Center Ready for the Application Economy?', focuses on the latest data center networking technologies, including SDN or ACI, and how customers are using SDN and ACI in their organizations to achieve business agility. The Cisco webcast is available on-demand.
Jan. 25, 2015 07:00 PM EST Reads: 1,197
Datapipe has acquired GoGrid, a provider of multi-cloud solutions for Big Data deployments. GoGrid’s proprietary orchestration and automation technologies provide 1-Button deployment for Big Data solutions that speed creation and results of new cloud projects. “GoGrid has made it easy for companies to stand up Big Data solutions quickly,” said Robb Allen, CEO, Datapipe. “Datapipe customers will achieve significant value from the speed at which we can now create new Big Data projects in the clou...
Jan. 25, 2015 06:30 PM EST Reads: 1,562
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
Jan. 25, 2015 06:15 PM EST Reads: 3,780
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Jan. 25, 2015 06:00 PM EST Reads: 1,396
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science f...
Jan. 25, 2015 06:00 PM EST Reads: 2,972
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness,...
Jan. 25, 2015 06:00 PM EST Reads: 2,701
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
Jan. 25, 2015 04:30 PM EST Reads: 3,008
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP ...
Jan. 25, 2015 04:00 PM EST Reads: 2,418
SYS-CON Events announced today that CodeFutures, a leading supplier of database performance tools, has been named a “Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. CodeFutures is an independent software vendor focused on providing tools that deliver database performance tools that increase productivity during database development and increase database performance and scalability during production.
Jan. 25, 2015 04:00 PM EST Reads: 1,538
SYS-CON Media announced today that PagerDuty has launched a popular blog feed on DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
Jan. 25, 2015 04:00 PM EST Reads: 1,336
Cloud Technology Partners on Wednesday announced it has been recognized by the Modern Infrastructure Impact Awards as one of the Best Amazon Web Services (AWS) Consulting Partners. Selected by the editors of TechTarget's SearchDataCenter.com, and by votes from customers and strategic channel partners, the companies acknowledged by the Modern Infrastructure Impact Awards represent the top providers of cloud consulting services for AWS including application migration, application development, inf...
Jan. 25, 2015 03:00 PM EST Reads: 1,197
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
Jan. 25, 2015 03:00 PM EST Reads: 2,426
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Jan. 25, 2015 03:00 PM EST Reads: 2,691
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 25, 2015 02:45 PM EST Reads: 2,141
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 25, 2015 02:30 PM EST Reads: 2,377
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 25, 2015 02:30 PM EST Reads: 2,232
"SOASTA built the concept of cloud testing in 2008. It's grown from rather meager beginnings to where now we are provisioning hundreds of thousands of servers on a daily basis on behalf of customers around the world to test their applications," explained Tom Lounibos, CEO of SOASTA, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 25, 2015 02:15 PM EST Reads: 2,122
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...
Jan. 25, 2015 02:15 PM EST Reads: 2,849