|By Jeremy Geelan||
|January 16, 2009 05:35 AM EST||
More than a thousand sites are using Facebook Connect, says Mike Vernal, a member of the Facebook Platform engineering team, in this Exclusive Q&A with SYS-CON's Web 2.0 Journal. Some prominent examples Vernal mentions include Citysearch for local reviews, Joost and Vimeo for video sharing, and a number of blogs, including TechCrunch and Gawker.
Web 2.0 Journal: You’ve been closely involved with developing and launching Facebook Connect. How would you summarize the chief strategic benefit of this service for Facebook’s 150M or so users?
Mike Vernal: I think the answer is twofold. First, Facebook Connect allows users to take their Facebook profile and friends with them to any site on the Web. This is pretty powerful, in that it saves users the hassle of creating another username and password, filling out their profile information, and running a contact importer on every site. Instead, the user can simply register and log in using their Facebook identity and immediately bring their profile and friends with them to that site.
Second, Facebook Connect allows users to share what they’re doing across the Web with their friends back on Facebook. So if I blog about something interesting, comment on someone else’s blog, or share photos or videos somewhere on the Web, I can now share that with my friends through Facebook. We’ve found that sharing this information back to friends helps to create a virtuous cycle of sharing, where friends start to comment on your activities and also start to share their own, which we think is quite powerful and valuable to users.
Web 2.0 Journal: Does this mark the much-discussed transition of Facebook to “platform” status, do you think?
Vernal: Facebook Connect is an evolution of the existing Facebook Platform. Since the very beginning, our goal with Platform has been to allow applications anywhere to become more social by leveraging the power of Facebook. Since 2006 we’ve had an API that allows Web, desktop, and mobile applications to integrate Facebook information. The initial version of Facebook Platform added the ability to integrate directly into Facebook. Facebook Connect represents an evolution of the experience for Web applications. We’re looking to evolve the mobile and desktop experiences, too, including a version of Facebook Connect specifically designed for mobile phones called Facebook Connect for Mobile.
Web 2.0 Journal: How many sites are currently live with Facebook Connect?
Vernal: Currently more than a thousand sites are using Facebook Connect. Some prominent examples include Citysearch for local reviews, Joost and Vimeo for video sharing, and a number of blogs, including TechCrunch and Gawker.
Web 2.0 Journal: What is the approval process like for a site that wants to leverage the platform?
Vernal: Anyone can integrate their site with Facebook Connect or build an application that uses Facebook Platform -- there is no approval process to get started. There are a handful of features like friend linking and automatically publishing Feed stories that require a lightweight approval process before being enabled.
Developers can also optionally participate in the Application Verification program, which involves an exhaustive review of an application or site in exchange for badging on Facebook.
Web 2.0 Journal: Tell us about FriendLink, the service that I believe allows a site using Facebook Connect to pass e-mail addresses to Facebook and get friend recommendations back. I can see that this must allow sites to make connections between users that they may not know about yet (but that Facebook already knows about). Is it proving popular?
Vernal: The friend linking feature was designed to allow sites with a large number of users to quickly fill in the social connections between those users. It works by allowing sites to pass us a cryptographic hash of their users’ email addresses and then using that hash to match up their users with our users. This allows us to then ask the user if they’d like to connect their account on that site with Facebook. This feature has strong network effects – it is more valuable to sites with larger user bases, so we’re seeing it gain momentum as larger sites start to launch.
Web 2.0 Journal: What other tips and recommendations can you provide developers on how they can increase social distribution and integrate their Web sites and applications to Facebook Connect?
Vernal: First, I think making the registration process as simple as possible is critical. As most site owners know, the number of people who complete the registration process is inversely proportional to its complexity. As you add steps (fields to fill out, emails to confirm, etc.), you lose users. By leveraging the user’s profile on Facebook, you can make the registration process much simpler and get more users into your site.
Second, once the user has connected to your site, you can save them the hassle of logging in each time they come back. If the user is already logged into Facebook and has connected to your site, then it’s easy to securely detect that and automatically log the user into your site.
Third, I think there’s a huge amount of potential around using Facebook Connect to increase user engagement on your site. By using the social graph as a content filter, you can help present the user with more relevant information. A classic example of this is a review site like Citysearch – people tend to trust and value reviews from their friends more than they trust reviews from the general population. By highlighting reviews from friends and other trusted contacts, the site becomes more valuable and engaging to the user.
Lastly, there are social communication features like Feed that allow users to share what their doing back with their friends on Facebook and, in the process, drive traffic and engagement on your site.
Web 2.0 Journal: How about those who are worried that Facebook Connect gives Facebook access to a great deal of information about how users interact with other social sites. What do you say to them?
Vernal: Our goal with Facebook Connect has been to help users take their information with them to sites across the Web and to help those sites build better, more engaging user experiences with that information. If more people are logging in and engaging with content on another Web site because of Facebook Connect, we see that as helping the site overcome core challenges of attracting and retaining users. We also believe the increased engagement will open doors to new revenue opportunities.
We also give sites and users the power to share information back through Facebook. First, sites can choose which actions they think users will want to share back through Facebook. Users are then in control of the actual stories that are published back to Facebook through the Feed publishing dialogs. We believe we’re offering a valuable service to users and Web sites while giving the site and the user control over what information is shared back through Facebook.
Web 2.0 Journal: What’s the mobile piece of the Facebook Connect story?
Vernal: Facebook Connect for Mobile is a mobile-specific version of Facebook Connect that will launch in early 2009. It will first be available to developers working on the iPhone platform. Like Facebook Connect for the Web, it will be focused on letting users bring their Facebook profile and friends with them to applications on their mobile phones. There are already some exciting applications in the queue, so stay tuned.
Web 2.0 Journal: FB was launched February 4th, 2004, so it’s soon reaching its 5th birthday. Are there any special birthday plans that you’re aware of – as a welcome counterpoint to the gloom and doom of ’09, perhaps?
Vernal: Being an engineer, they thankfully don’t trust me to plan the parties. We’re all getting pretty excited by the continued growth we’re seeing across the world, including over 150 million people actively using the site, and we’re excited to see what the next year will bring.
Cloud Computing Is Swelling Into an Estimated $36BN Market
The Cloud Computing conference theme this March is “The Delivery of IT Resources as Services” - with 100+ breakout sessions by leading industry CEOs and CTOs whose companies already recognize that what today's companies need above all is to be able to build infrastructures that can scale up or down at a moment's notice.
Over the next five years, IDC expects spending on IT cloud services to grow almost threefold, reaching $42 billion by 2012 and accounting for some 9% of total software sales. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.
Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded.
Top Keynotes, Top Technical & Business Sessions, Top Delegates
2nd International Cloud Computing Conference & Expo will feature 100+ technical sessions from the leading industry players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications and services. Our two-day Expo is your chance to get in front of senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.
Attend Full-Day Cloud Bootcamp FREE With Your “Expo Plus Bootcamp” Registration!
Cloud computing is an opportunity for business to implement low cost, low power and high efficiency systems to deliver scalable infrastructure. But what's actually involved in moving to a cloud infrastructure? In this compelling one-day, hands-on training program, you'll learn just what it takes to take full advantage of the Cloud. Join fellow delegates as Alan Williamson, Editor-in-Chief of Cloud Computing Journal, uses his expertise to lead you through Cloud Computing Bootcamp on Tuesday March 31, 2009 with configuration samples, live demos and working setups.
Seats are limited to the first 500 attendees so Register Today for Cloud Computing Bootcamp to secure your spot!
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Feb. 7, 2016 06:45 PM EST Reads: 137
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Feb. 7, 2016 05:15 PM EST Reads: 315
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 7, 2016 04:45 PM EST Reads: 186
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 7, 2016 03:30 PM EST Reads: 370
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Feb. 7, 2016 02:45 PM EST Reads: 140
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 7, 2016 02:00 PM EST Reads: 557
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 7, 2016 01:45 PM EST Reads: 361
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
Feb. 7, 2016 01:15 PM EST Reads: 182
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 7, 2016 01:00 PM EST Reads: 151
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Feb. 7, 2016 01:00 PM EST Reads: 332
How Best to Integrate Cloud Foundry into Your Existing Ecosystem By @Gidrontxt | @DevOpsSummit #DevOps
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
Feb. 7, 2016 11:45 AM EST Reads: 128
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 7, 2016 11:30 AM EST Reads: 346
[session] From Build to Scale: Lifecycle of Microservices By @fortyfivan | @CloudExpo #Microservices
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Feb. 7, 2016 10:45 AM EST Reads: 154
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 7, 2016 10:15 AM EST Reads: 108
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Feb. 7, 2016 10:00 AM EST Reads: 348
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Feb. 7, 2016 09:30 AM EST Reads: 148
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
Feb. 7, 2016 09:15 AM EST Reads: 210
[session] Focusing on Time-to-Value in Big Data Deployments By @AndyWarfield | @BigDataExpo #BigData
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Feb. 7, 2016 07:00 AM EST Reads: 121
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Feb. 6, 2016 03:30 PM EST Reads: 720
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Feb. 6, 2016 02:00 PM EST Reads: 689