|By Jeremy Geelan||
|April 16, 2009 07:00 AM EDT||
"There's a lot of hype over cloud computing, but we're confident that we will have the tools to make the hype a reality and help enterprises leverage this new computing model for all of their applications and with their management and security concerns addressed," says VMware CTO Steve Herrod in this Exclusive Q&A with Jeremy Geelan, Conference Chair of SYS-CON's Cloud Computing Expo series (California, New York, and Prague).
Steve Herrod, VMware CTO, during his Virtualization Conference & Expo Keynote in New York City
Jeremy Geelan: Do you agree with Dell's Drew Engstrom that "virtualization has matured to the point where it is not just viewed as a red-hot, ‘solve everything' technology, but as an effective means...to meet specific business needs and objectives"? Are we really that far along already - and if so why?
Steve Herrod: At VMware, we've worked together with Dell and with Drew for many years, and we have enjoyed helping with virtualization's broad acceptance and continued maturation. It is absolutely clear that virtualization is here to stay. In the future, we'll look back at the non-virtualized compute models as we look back on the phonograph or on bulky CRTs. The benefits it brings towards more efficient hardware use, faster server provisioning, higher application availability, and more secure computing are undeniable. All of that being said, I believe we're far from realizing the full benefits that virtualization can bring to datacenters, desktops, laptops, and mobile phones.
Geelan: So in these recession-sensitive times, business benefits are both real and tangible, from virtualization?
Herrod: Absolutely. Virtualization has always enabled IT organizations to do more with less, and our customers commonly share their amazement regarding just how quickly and easily they achieve their return-on-investment. What's more, they are achieving these savings while also progressing down the path towards the more flexible, available, and secure datacenter of the future.
Geelan: In your recent VMware Blog you anticipated that 2009 would begin to see the resolution of what you called the "desktop dilemma" - i.e., the business choice of whether to provide thick or thin clients for employees. What specific business and technology vectors make 2009 a decision-year?
Herrod: There are a number of factors forcing IT departments to rethink how they will provide desktop computing to their organizations:
- People are more mobile than ever, using a multitude of devices to do their work
- Compliance and security requirements have increased
- Growing diversity in the types of applications (e.g. Windows, Mac, and Web)
- IT must support all of the above changes with tighter budgets than ever
Our vClient initiative is aimed at providing an elegant solution to the above challenges, giving users ubiquitous access to all of their applications and with a rich user experience while helping IT make these desktops more manageable and secure.
Geelan: Aside from the desktop, where else does VMware see most potential growth for virtualization technologies?
Herrod: We have three major initiatives at VMware; Virtual Datacenter OS (datacenter products), vClient (desktop products), and vCloud (connecting enterprise customers with cloud providers). The datacenter side of the business is the most mature, but it's still incredibly early on in this opportunity. We constantly see customers transition their use of virtualization from tactical server consolidation projects to it being the centerpiece of their more strategic datacenter directions. As customers continue this progression, we see huge opportunities for the management and automation solutions that we provide.
And the vCloud initiative is also very early and full of promise. There's a lot of hype over "cloud computing", but we're confident that we will have the tools to make the hype a reality and help enterprises leverage this new computing model for all of their applications and with their management and security concerns addressed.
Geelan: What's the risk of Virtualization becoming just another buzzword used in the attempt to get organizations to "sign a check"?
Herrod: VMware's culture has been to avoid the hype and always try to under-promise and over-deliver. That being said, excessive industry-wide hype over virtualization (and cloud computing for that matter) can lead to disappointment. We're going to try to tamper the overhyping and focus on the specific benefits of VMware virtualization.
Geelan: Tell us about your collaboration with Cisco...what role can virtualization play in the networking space?
Herrod: We're collaborating with Cisco on a number of fronts. The most visible collaboration has been their introduction of the Nexus 1000v, the first 3rd-party software network switch available for VMware Infrastructure. This will go a long way in giving network administrators all of the visibility and flexibility that they need in the virtualized datacenter. We are also collaborating on more responsive remote display protocols for our vClient initiative, on new security offerings for the Virtual Datacenter OS, on standards for network management, and on several future areas that I can't publicly comment on.
It's clear that this is just the beginning, too. The datacenter of the future will be fully virtualized with the network enabling new levels of application mobility, security, and quality-of service guarantees. As we transition customers towards the cloud model, the network will, of course, play an even bigger and more visible role in these same areas.
Geelan: How about mobile virtualization - what's the current story there?
Herrod: Virtualization for mobile phones feels very similar to what we encountered 10 years ago with desktop and server virtualization; there are several technical challenges, but there will be a very big payoff to handset manufacturers, telecom service providers, ISVs, and end customers. Several companies are evaluating our products and expressing excitement in two particular areas: (1) simplifying the development, test, and deployment of the increasingly powerful OSes and applications for mobile devices, and (2) providing increased security by isolating trusted data and applications from the fun downloads many people are enjoying. It's still early though, and I expect it to be at least another year before you start to see broad deployment of virtualizaiton in the mobile phone space.
Geelan: As you know, SYS-CON as an organization is laser-focused not only on virtualization but also on cloud computing: how does VMware define itself in relation to the new world of the cloud?
Herrod: Virtualization and automation are key enablers of cloud computing, so we feel that we have a major role to play in this new space. Our vision is three fold:
- Help enterprises to run their own datacenters in a more "cloud-like" fashion. These "internal clouds" will be more efficient, deliver compute capabilities on demand, and securely support multiple disparate departments on a shared physical infrastructure.
- Provide a powerful software stack to a broad ecosystem of cloud providers. We'll deliver a suite of software that will help "external clouds" increase their efficiency and provide meaningful service level agreements for their users.
- Provide technologies to connect the internal and external clouds. The beauty of virtualized applications is that they are fully encapsulated and can be transported between datacenters without modification. We're working with our partners to enable this connectivity and let enterprise customers leverage the external clouds as desired... for on-demand test labs, for overflow compute capacity during peak demand periods, or to completely transition a set of their production workloads.
Again, there is a lot of work to do to achieve this full vision, but we're confident in the direction and think we have the right team and tools to deliver it.
Geelan: So is it a multi-vendor world, an interoperable one?
Herrod: It's a more heterogeneous world than ever before, but customers clearly desire, and in fact demand, interoperability. Virtualization naturally helps interoperability by breaking the unnatural ties between software and hardware. However, there is a lot of additional interoperability work required, and we're particularly focused on enabling two industry standards. The first is called the open virtualization format (OVF). OVF is focused on defining a standard format for virtual machines that enables them to be deployed on any vendor's virtualization offering. The second focus area is on management of the virtualization layer. This effort is farther behind, but is focused on defining a standard set of interfaces that hypervisors should support with the end goal of enabling management of multiple virtualization offerings from a single management tool.
Geelan: Do you agree with those who contend that Cloud Computing, in its current incarnation anyway, falls short on its promise to make computing as a whole as simple as plugging an application into a utility service? What's the trajectory of Cloud Computing seen from a VMware perspective?
Herrod: There are some great examples of cloud computing today, but they typically come with some constraints or compromises. For example, some cloud computing offerings require that you rewrite your application for their specific environment. In addition to the work required to do the coding, it also makes it difficult or impossible to ever leave that cloud should you need to. Another compromise with some cloud offerings has been the lack of acceptable performance and availability service level agreements.
As mentioned above, we think we can leverage our technology expertise to address many of these compromises and make cloud computing a reality even for completely unmodified applications and with even more desirable SLAs. We also believe we can help on the interoperability front, allowing customers to more easily enter and exit cloud computing providers with their virtualized applications.
Geelan: Lastly, what duty or duties of care do you feel being the CTO of a top company like VMware brings with it in the first decade of the twenty-first century? How important is the ‘IT greening' aspect of virtualization to you, for example?
Herrod: I believe that all companies have a requirement to be good stewards of the environment while they grow their businesses, and I'm very proud at the positive impact that VMware has made in this space. Each server that we virtualize saves as much as 7000 kilowatt-hours of energy and has a carbon footprint improvement that is equivalent to planting 55 trees or taking 1.5 cars off the highway. We're doing even more research into power savings and expect to deliver even more improved "green" solutions across both the datacenter and desktop as we move forward.
|michael boca 01/21/09 10:52:00 PM EST|
I believe that all companies have a requirement to be good stewards of the environment while they grow their businesses, and I'm very proud at the positive impact that VMware has made in this space. Each server that we virtualize saves as much as 7000 kilowatt-hours of energy and has a carbon footprint improvement that is equivalent to planting 55 trees or taking 1.5 cars off the highway. We're doing even more research into power savings and expect to deliver even more improved "green" solutions across both the datacenter and desktop as we move forward.
[slides] A New Architecture for the Internet of Things By @JKirklan | @ThingsExpo @RedHatNews #IoT #M2M #InternetOfThings
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 30, 2015 07:30 PM EDT Reads: 1,386
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Jul. 30, 2015 06:00 PM EDT Reads: 1,795
Take the Long View with Digital Transformation By @IoT2040 | @ThingsExpo #IoT #M2M #API #Microservices #InternetOfThings
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Jul. 30, 2015 05:00 PM EDT Reads: 1,081
[slides] Workloads and Public Cloud at @CloudExpo By @utollwi | @ProfitBricksUSA #DevOps #Containers #Microservices
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Jul. 30, 2015 04:00 PM EDT Reads: 2,196
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 30, 2015 03:45 PM EDT Reads: 440
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 30, 2015 03:00 PM EDT Reads: 1,734
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 30, 2015 03:00 PM EDT Reads: 478
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
Jul. 30, 2015 02:30 PM EDT
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
Jul. 30, 2015 01:45 PM EDT Reads: 375
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 30, 2015 01:45 PM EDT Reads: 261
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Jul. 30, 2015 01:30 PM EDT
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
Jul. 30, 2015 12:00 PM EDT Reads: 2,046
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jul. 30, 2015 12:00 PM EDT Reads: 1,377
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Jul. 30, 2015 11:45 AM EDT Reads: 148
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 30, 2015 11:15 AM EDT Reads: 340
[video] An Interview with @ProfitBricksUSA CEO @AchimWeiss | @CloudExpo #DevOps #Docker #Containers #Microservices
"ProfitBricks was founded in 2010 and we are the painless cloud - and we are also the Infrastructure as a Service 2.0 company," noted Achim Weiss, Chief Executive Officer and Co-Founder of ProfitBricks, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 30, 2015 11:15 AM EDT Reads: 1,117
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 30, 2015 11:00 AM EDT Reads: 372
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Jul. 30, 2015 09:45 AM EDT Reads: 256
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit f...
Jul. 30, 2015 09:00 AM EDT Reads: 2,152
"We have been in business for 21 years and have been building many enterprise solutions, all IT plumbing - server, storage, interconnects," stated Alex Gorbachev, President of Intelligent Systems Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 30, 2015 08:30 AM EDT Reads: 1,034