Click here to close now.

Welcome!

Cloud Expo Authors: Roger Strukhoff, Yeshim Deniz, Liz McMillan, Elizabeth White, Pat Romanski

Related Topics: Cloud Expo, Virtualization

Cloud Expo: Article

Exclusive Q&A with VMware CTO Steve Herrod

We Will Make the Cloud Hype a Reality: VMware CTO

"There's a lot of hype over cloud computing, but we're confident that we will have the tools to make the hype a reality and help enterprises leverage this new computing model for all of their applications and with their management and security concerns addressed," says VMware CTO Steve Herrod in this Exclusive Q&A with Jeremy Geelan, Conference Chair of SYS-CON's Cloud Computing Expo series (California, New York, and Prague).


Steve Herrod, VMware CTO, during his Virtualization Conference & Expo Keynote in New York City

Jeremy Geelan: Do you agree with Dell's Drew Engstrom that "virtualization has matured to the point where it is not just viewed as a red-hot, ‘solve everything' technology, but as an effective means...to meet specific business needs and objectives"? Are we really that far along already - and if so why?

Steve Herrod: At VMware, we've worked together with Dell and with Drew for many years, and we have enjoyed helping with virtualization's broad acceptance and continued maturation. It is absolutely clear that virtualization is here to stay. In the future, we'll look back at the non-virtualized compute models as we look back on the phonograph or on bulky CRTs. The benefits it brings towards more efficient hardware use, faster server provisioning, higher application availability, and more secure computing are undeniable. All of that being said, I believe we're far from realizing the full benefits that virtualization can bring to datacenters, desktops, laptops, and mobile phones.

Geelan: So in these recession-sensitive times, business benefits are both real and tangible, from virtualization?

Herrod: Absolutely. Virtualization has always enabled IT organizations to do more with less, and our customers commonly share their amazement regarding just how quickly and easily they achieve their return-on-investment. What's more, they are achieving these savings while also progressing down the path towards the more flexible, available, and secure datacenter of the future.

Geelan: In your recent VMware Blog you anticipated that 2009 would begin to see the resolution of what you called the "desktop dilemma" - i.e., the business choice of whether to provide thick or thin clients for employees. What specific business and technology vectors make 2009 a decision-year?

Herrod: There are a number of factors forcing IT departments to rethink how they will provide desktop computing to their organizations:

  • People are more mobile than ever, using a multitude of devices to do their work
  • Compliance and security requirements have increased
  • Growing diversity in the types of applications (e.g. Windows, Mac, and Web)
  • IT must support all of the above changes with tighter budgets than ever

Our vClient initiative is aimed at providing an elegant solution to the above challenges, giving users ubiquitous access to all of their applications and with a rich user experience while helping IT make these desktops more manageable and secure.

Geelan: Aside from the desktop, where else does VMware see most potential growth for virtualization technologies?

Herrod: We have three major initiatives at VMware; Virtual Datacenter OS (datacenter products), vClient (desktop products), and vCloud (connecting enterprise customers with cloud providers). The datacenter side of the business is the most mature, but it's still incredibly early on in this opportunity. We constantly see customers transition their use of virtualization from tactical server consolidation projects to it being the centerpiece of their more strategic datacenter directions. As customers continue this progression, we see huge opportunities for the management and automation solutions that we provide.

And the vCloud initiative is also very early and full of promise. There's a lot of hype over "cloud computing", but we're confident that we will have the tools to make the hype a reality and help enterprises leverage this new computing model for all of their applications and with their management and security concerns addressed.

Geelan: What's the risk of Virtualization becoming just another buzzword used in the attempt to get organizations to "sign a check"?

Herrod: VMware's culture has been to avoid the hype and always try to under-promise and over-deliver. That being said, excessive industry-wide hype over virtualization (and cloud computing for that matter) can lead to disappointment. We're going to try to tamper the overhyping and focus on the specific benefits of VMware virtualization.

Geelan: Tell us about your collaboration with Cisco...what role can virtualization play in the networking space?

Herrod: We're collaborating with Cisco on a number of fronts. The most visible collaboration has been their introduction of the Nexus 1000v, the first 3rd-party software network switch available for VMware Infrastructure. This will go a long way in giving network administrators all of the visibility and flexibility that they need in the virtualized datacenter. We are also collaborating on more responsive remote display protocols for our vClient initiative, on new security offerings for the Virtual Datacenter OS, on standards for network management, and on several future areas that I can't publicly comment on.

It's clear that this is just the beginning, too. The datacenter of the future will be fully virtualized with the network enabling new levels of application mobility, security, and quality-of service guarantees. As we transition customers towards the cloud model, the network will, of course, play an even bigger and more visible role in these same areas.

Geelan: How about mobile virtualization - what's the current story there?

Herrod: Virtualization for mobile phones feels very similar to what we encountered 10 years ago with desktop and server virtualization; there are several technical challenges, but there will be a very big payoff to handset manufacturers, telecom service providers, ISVs, and end customers. Several companies are evaluating our products and expressing excitement in two particular areas: (1) simplifying the development, test, and deployment of the increasingly powerful OSes and applications for mobile devices, and (2) providing increased security by isolating trusted data and applications from the fun downloads many people are enjoying. It's still early though, and I expect it to be at least another year before you start to see broad deployment of virtualizaiton in the mobile phone space.

Geelan: As you know, SYS-CON as an organization is laser-focused not only on virtualization but also on cloud computing: how does VMware define itself in relation to the new world of the cloud?

Herrod: Virtualization and automation are key enablers of cloud computing, so we feel that we have a major role to play in this new space. Our vision is three fold:

  1. Help enterprises to run their own datacenters in a more "cloud-like" fashion. These "internal clouds" will be more efficient, deliver compute capabilities on demand, and securely support multiple disparate departments on a shared physical infrastructure.
  2. Provide a powerful software stack to a broad ecosystem of cloud providers. We'll deliver a suite of software that will help "external clouds" increase their efficiency and provide meaningful service level agreements for their users.
  3. Provide technologies to connect the internal and external clouds. The beauty of virtualized applications is that they are fully encapsulated and can be transported between datacenters without modification. We're working with our partners to enable this connectivity and let enterprise customers leverage the external clouds as desired... for on-demand test labs, for overflow compute capacity during peak demand periods, or to completely transition a set of their production workloads.

Again, there is a lot of work to do to achieve this full vision, but we're confident in the direction and think we have the right team and tools to deliver it.

Geelan: So is it a multi-vendor world, an interoperable one?

Herrod: It's a more heterogeneous world than ever before, but customers clearly desire, and in fact demand, interoperability. Virtualization naturally helps interoperability by breaking the unnatural ties between software and hardware. However, there is a lot of additional interoperability work required, and we're particularly focused on enabling two industry standards. The first is called the open virtualization format (OVF). OVF is focused on defining a standard format for virtual machines that enables them to be deployed on any vendor's virtualization offering. The second focus area is on management of the virtualization layer. This effort is farther behind, but is focused on defining a standard set of interfaces that hypervisors should support with the end goal of enabling management of multiple virtualization offerings from a single management tool.

Geelan: Do you agree with those who contend that Cloud Computing, in its current incarnation anyway, falls short on its promise to make computing as a whole as simple as plugging an application into a utility service? What's the trajectory of Cloud Computing seen from a VMware perspective?

Herrod: There are some great examples of cloud computing today, but they typically come with some constraints or compromises. For example, some cloud computing offerings require that you rewrite your application for their specific environment. In addition to the work required to do the coding, it also makes it difficult or impossible to ever leave that cloud should you need to. Another compromise with some cloud offerings has been the lack of acceptable performance and availability service level agreements.

As mentioned above, we think we can leverage our technology expertise to address many of these compromises and make cloud computing a reality even for completely unmodified applications and with even more desirable SLAs. We also believe we can help on the interoperability front, allowing customers to more easily enter and exit cloud computing providers with their virtualized applications.

Geelan: Lastly, what duty or duties of care do you feel being the CTO of a top company like VMware brings with it in the first decade of the twenty-first century? How important is the ‘IT greening' aspect of virtualization to you, for example?

Herrod: I believe that all companies have a requirement to be good stewards of the environment while they grow their businesses, and I'm very proud at the positive impact that VMware has made in this space. Each server that we virtualize saves as much as 7000 kilowatt-hours of energy and has a carbon footprint improvement that is equivalent to planting 55 trees or taking 1.5 cars off the highway. We're doing even more research into power savings and expect to deliver even more improved "green" solutions across both the datacenter and desktop as we move forward.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
michael boca 01/21/09 10:52:00 PM EST

I believe that all companies have a requirement to be good stewards of the environment while they grow their businesses, and I'm very proud at the positive impact that VMware has made in this space. Each server that we virtualize saves as much as 7000 kilowatt-hours of energy and has a carbon footprint improvement that is equivalent to planting 55 trees or taking 1.5 cars off the highway. We're doing even more research into power savings and expect to deliver even more improved "green" solutions across both the datacenter and desktop as we move forward.

@CloudExpo Stories
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquir...
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on T...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable clou...
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in t...
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the dat...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists will discuss how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations m...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what th...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...