David Bernstein, VP and General Manager of Network Applications Infrastructure for Cisco, will be presenting at SYS-CON's 2nd International Cloud Computing Conference & Expo in New York City this coming March 30-April 1, 2009.

Although there are a lot of "Cloud Consumers" out there, there aren't too many "Cloud Builders." On the one hand it requires a serious capital investment; on the other hand it is largely a black art. This applies to the Cloud "OS" as well as the physical platform. Approaching a Cloud as a large Cluster of regular servers with off the shelf interconnect will get you a wiring mess, partitioning which is hopelessly insecure, and crippling performance bottlenecks. This is because a cloud isn't just a server cluster - it's a cluster of virtual servers. So you need virtualization-aware components to build a cloud and you need to know how to connect and configure them. In this session, Bernstein won't provide wiring diagrams or switch configuration instructions, but will explain the challenges that Cloud Builders face from security, performance, and scalability perspectives. Bernstein will explain why Cloud Building is not like any other large datacenter or hosting project. The technologies of virtualization aware components including the virtualization aware data networking, storage networking, and also virtualization aware blade servers are brand new and a must to know about if you want to understand how the leaders are building clouds now. This session will be of interest to actual Cloud Builders as well as those curious about "the man behind the curtain."

Speaker Bio
David Bernstein is VP and General Manager of Network Applications Infrastructure for Cisco Systems, Inc, where he directs product and research efforts around application aware networking and distributed computing. He serves on several industry boards including the IEEE Computer Society Advanced Technology Executive Board.

Bernstein's team runs Cisco's internal Cloud Computing platform and so has first-hand experience in this emerging category. 25 years in software and systems in Silicon Valley in companies including Cisco, Siebel, and AT&T provide him with a deep perspective on applications infrastructure.

Learn How to Leverage Cloud Computing and Virtualization in NYC This March
Cloud Computing and Virtualization both take center stage this March in New York City, as SYS-CON Events brings two of its most popular industry-leading Enterprise IT events to the Big Apple: 2nd International Cloud Computing Conference & Expo and 5th International Virtualization Conference & Expo.

Co-located at the historic Roosevelt Hotel in midtown Manhattan, these events have the highest-energy Expo Floor of any comparable event, with more exhibitors, more attendees, and more Special Events like our industry Power Panels, our delegate prize drawings, and our attendee-generated Show Awards.

Register today for a Golden Pass and access to both events.

Cloud Computing Is Swelling Into an Estimated $36BN Market
The Cloud Computing conference theme this March is "The Delivery of IT Resources as Services" - with 100+ breakout sessions by leading industry CEOs and CTOs whose companies already recognize that what today's companies need above all is to be able to build infrastructures that can scale up or down at a moment's notice.

Over the next five years, IDC expects spending on IT cloud services to grow almost threefold, reaching $42 billion by 2012 and accounting for some 9% of total software sales. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year.

Cloud computing helps IT cut infrastructure costs while adding new features and services to grow core businesses. Clouds can help grow margins as costs are cut back but service offerings are expanded.

Top Keynotes, Top Technical & Business Sessions, Top Delegates
2nd International Cloud Computing Conference & Expo will feature 100+ technical sessions from the leading industry players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications and services. Our two-day Expo is your chance to get in front of senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.

Attend Full-Day Cloud Bootcamp FREE With Your "Expo Plus Bootcamp" Registration!
Cloud computing is an opportunity for business to implement low cost, low power and high efficiency systems to deliver scalable infrastructure. But what's actually involved in moving to a cloud infrastructure? In this compelling one-day, hands-on training program, you'll learn just what it takes to take full advantage of the Cloud. Join fellow delegates as Alan Williamson, Editor-in-Chief of Cloud Computing Journal, uses his expertise to lead you through Cloud Computing Bootcamp on Tuesday March 31, 2009 with configuration samples, live demos and working setups.

Seats are limited to the first 500 attendees so Register Today for Cloud Computing Bootcamp to secure your spot!

Cloud Computing Technology Contributors of 2009
10Gen, 3Leaf Systems, 6fusion International, Absolute Performance, Ajaxo, Alentus, Appirio, Appistry, Aptaria, Arena Maxtronic, Arista Networks, Asankya Networks, BitRock, BlueLock, Boomi , Box.net, Canaan Partners, Casdex, Chris Richardson Consulting, CITTIO, Cloud Architects, Cloud9 Analytics, CloudRamp, CloudScale Networks, Cloudscape.ws, CloudWorks, CNI Systems, CohesiveFT, CollabNet, Concentric, Cordys, Cronus Partners, CSRware, CuperTek, Cycle Computing, Dataline, Dell, DNAmail, eBay, Elastra, Engine Yard, Enki Consulting, Enomaly, Excelian, Flexiscale, Forrester, Fortress ITX, G.ho.st, Gear6, GigaSpaces, GoGrid, GraphLogic, GridGain, IBRIX, InfoQ, IntelePeer, IronKey, Iterative Designs, ITO America, Jamcracker, Joyent, JumpBox, Just Skill, Kaavo, Linxter, Mohr Davidow Ventures, MessageLabs, Mimecast, Model Metrics, Moderro Technologies, Moka5 (MokaFive), Mosso, Netmagic, NewServers, Ocarina Networks, Panorama Software, Parabon Computation, Parallels, ParaScale, Patni Computer Systems, Peer1 Networks, Platform Computing, PLX Technology, ProjectLocker, Promise Technology, Qlayer, QlikTech, Rackspace, RampRate, Red Hat, Reliance Globalcom, RightScale, Robson Taylor, Rogue Wave, rPath, Salesforce.com, Sapotek, Saugatuck Technology, ScanSafe, ServePath, ServiceCloud, SIMtone, SkillSoft, Skytap, SmugMug, SOASTA, Solace Systems, Spiceworks, SpiderOak, Symphony Services, Tap In Systems, Teneros, Terremark, Transitive, Trend Micro, Union Square Advisors, Unisys, Univa UD, uTest, Vertica, Weber Shandwick, Widen Enterprises, XCalibre, Zabovo.com, Zeus Technology, and Zuora.

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