Peter Thawley, Senior Director & Architect at Sybase, will be presenting at SYS-CON's 5th International Virtualization Conference & Expo in New York City this coming March 30-April 1, 2009. His presentation, Virtualizing Resources in Production Database Systems, will be presented on the Management, Compliance & The Future of Virtualization track.

It takes more than hardware and a VM to exceed SLAs! To date, many Wall Street firms have achieved successful results implementing traditional virtualization in several areas. Virtualization of servers in development and QA seem to be a well accepted deployment pattern within most firms. However, when asked about the use of virtualization in production environments, the results are less clear. Stateless types of server processing typically found on web servers and some application servers make traditional "virtual machine" approaches a viable solution in many firms. However with database servers where stateless processing is not common, there appears to be limited acceptance of traditional virtualization with the exception of small systems. This is due to the fact that large multi-user database systems are much more complex and require "application context" in order to effectively virtualize resources while still ensuring business SLAs are maintained. This session will cover technical details behind the virtualization techniques utilized in large Enterprise database systems which go beyond what is available through today's virtual machine technologies. The session's focus areas will include techniques for optimizing database cache memory through dynamic memory and object binding as well as managing application workloads through CPU/core and cluster node affinity. Learn how today's enterprises are using and benefiting from "Virtualized Resource Management" technologies in both single node database servers as well as multi-node database clusters to deliver virtualization's promises to complex production Enterprise database systems.

Speaker Bio:
Peter Thawley is a Senior Director and Architect in Sybase's CTO Group where he brings over 22 years of experience in software architecture & engineering, product management, and worldwide product & technology sales & services spanning both systems software products and business applications to Sybase. Over the years, Thawley's kernel-level understanding of the data management and integration technologies as well as an innate understanding of their impact on application architecture and operations, combined with his willingness to openly steer customers around the pitfalls of product limitations, has made his a household name with Sybase customers and earned him a reputation for standing-room-only presentations at conferences around the world.

Learn How to Leverage Cloud Computing and Virtualization in NYC This March
Virtualization and Cloud Computing both take center stage this March in New York City, as SYS-CON Events brings two of its most popular industry-leading Enterprise IT events to the Big Apple: 5th International Virtualization Conference & Expo and 2nd International Cloud Computing Conference & Expo.

Co-located at the historic Roosevelt Hotel in midtown Manhattan, these events have the highest-energy Expo Floor of any comparable event, with more exhibitors, more attendees, and more Special Events like our industry Power Panels, our delegate prize drawings, and our attendee-generated Show Awards.

Register today for a Golden Pass and access to both events.

5th International Virtualization Conference & Expo - New York City - March 30-April 1, 2009
Virtualization is reorganizing the IT industry. It underpins cloud computing by making it possible to separate the software from the hardware.Overall, the virtualization market has grown from approximately $560 million in 2005 to a forecasted $2.7 billion in 2009, according to IDC. According to Gartner, virtualization will be the highest-impact IT trend changing infrastructure and operations through 2012.

While data center virtualization is still the #1 market segment, it's starting to get competition from application virtualization, storage virtualization, I/O virtualization and virtualization for end users - so called endpoint virtualization. In fact, in almost any credible survey of Top Technology Trends for 2009, Virtualization and Cloud Computing top the list. In Gartner's Top 10 Strategic Technologies for 2009, it ranked #1, up from #5 last year.

Top Keynotes, Top Technical & Business Sessions, Top Delegates
5th International Virtualization Conference & Expo will feature 100+ technical sessions from the leading industry players from the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications and services. Our two-day Expo is your chance to get in front of senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.

SYS-CON's 5th International Virtualization Conference & Expo will be looking at every flavor of virtualization. Delegates will be attending from all over the world - each with the specific goal of making certain their company is leveraging the performance, reliability and cost benefits of enterprise-class virtualization as it is available today.

Virtualization Topics to Be Discussed in New York City, March 30-April 1, 2009

• Server Virtualization
• File Virtualization
• Hosted Virtualization
• Virtualization Hardware Support
• Storage Virtualization
• Windows Virtualization
• State of the Virtualization Services Market
• Desktop Virtualization
• The Future of the Virtual Enterprise
• Para-virtualization
• Hardware-level Virtualization
• Virtualization for Server Consolidation and Containment
• Utility Computing

Attend Full-Day Cloud Bootcamp FREE With Your "Expo Plus Bootcamp" Registration!
Cloud computing is an opportunity for business to implement low cost, low power and high efficiency systems to deliver scalable infrastructure. But what's actually involved in moving to a cloud infrastructure? In this compelling one-day, hands-on training program, you'll learn just what it takes to take full advantage of the Cloud. Join fellow delegates as Alan Williamson, Editor-in-Chief of Cloud Computing Journal, uses his expertise to lead you through Cloud Computing Bootcamp on Tuesday March 31, 2009 with configuration samples, live demos and working setups.

Seats are limited to the first 500 attendees so Register Today for Cloud Computing Bootcamp to secure your spot!

Cloud Computing Technology Contributors of 2009
10Gen, 3Leaf Systems, 6fusion International, Absolute Performance, Ajaxo, Alentus, Appirio, Appistry, Aptaria, Arena Maxtronic, Arista Networks, Asankya Networks, BitRock, BlueLock, Boomi , Box.net, Canaan Partners, Casdex, Chris Richardson Consulting, CITTIO, Cloud Architects, Cloud9 Analytics, CloudRamp, CloudScale Networks, Cloudscape.ws, CloudWorks, CNI Systems, CohesiveFT, CollabNet, Concentric, Cordys, Cronus Partners, CSRware, CuperTek, Cycle Computing, Dataline, Dell, DNAmail, eBay, Elastra, Engine Yard, Enki Consulting, Enomaly, Excelian, Flexiscale, Forrester, Fortress ITX, G.ho.st, Gear6, GigaSpaces, GoGrid, GraphLogic, GridGain, IBRIX, InfoQ, IntelePeer, IronKey, Iterative Designs, ITO America, Jamcracker, Joyent, JumpBox, Just Skill, Kaavo, Linxter, Mohr Davidow Ventures, MessageLabs, Mimecast, Model Metrics, Moderro Technologies, Moka5 (MokaFive), Mosso, Netmagic, NewServers, Ocarina Networks, Panorama Software, Parabon Computation, Parallels, ParaScale, Patni Computer Systems, Peer1 Networks, Platform Computing, PLX Technology, ProjectLocker, Promise Technology, Qlayer, QlikTech, Rackspace, RampRate, Red Hat, Reliance Globalcom, RightScale, Robson Taylor, Rogue Wave, rPath, Salesforce.com, Sapotek, Saugatuck Technology, ScanSafe, ServePath, ServiceCloud, SIMtone, SkillSoft, Skytap, SmugMug, SOASTA, Solace Systems, Spiceworks, SpiderOak, Symphony Services, Tap In Systems, Teneros, Terremark, Transitive, Trend Micro, Union Square Advisors, Unisys, Univa UD, uTest, Vertica, Weber Shandwick, Widen Enterprises, XCalibre, Zabovo.com, Zeus Technology, and Zuora.

Virtualization Technology Contributors of 2009
123Together.com, 361 Degrees, 3PAR, 8e6 Technologies, A10 Networks, Aastra, Accario, Accellion, AccessFlow, AceNet, ACMA, Acronis, Actional, activePDF, Acxiom, Adaptec, ADC, Adder, Adexis, Adtran, Agilysys, Agito Networks, AirMagnet, Akorri, ALADDIN Knowledge Systems, Alcatel-Lucent, Alert Logic, AlterPoint, Altor Networks, AMAX, AMCC, Amyuni, Apani, APC, APCON, APM Experts, Appistry, Applied Innovations, Apptio, Aquantia, Arastra, Aravo, Arbor Solutions, ArcSight, Areohive Networks, Array Networks, Arrow ECS, ARTEC - Computer, Asigra, Asoka USA, Aspera, Astaro Internet Security, Atempo, ATEN Technology, Attune Systems, AutoVirt, Avanade, Avaquest, Avaya, Aventiv-NomaDesk, Avocent, AVTECH, AXIOMTEK, BakBone, BBN Technologies, BDNA, BEA Systems, Bedsole, Benchmark Capital, Berkeley Varitronics, BigFix, Bivio Networks, Blade Network, Blue Lane, BlueArc, BluePoint, BlueStripe, Bobcares, Bosanova, Brigh Technologies, Brocade, CA, CalAmp, Capitial Trust Ventures, Cassatt, Catbird, Cayenne, CDG, Ceedo, Certeon, Champion Solutions, Check Point Software, Chip PC, CiRBA, Citihub, Citrix Systems, ClearCube, CommVault, Compass America, Compellent, Compugen, Computer Lab International, Concentsus, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, cPanel, Credit Suisse, Crosswalk, CrystalTech Web Hosting, CSC, Data Domain, Databarracks, DataCore, DataDirect, Datagardens, DataPipe, DataSynapse, DC3 Solutions, Dell, EqualLogic, Desktone, Devon IT, Digipede, Doctrino Systems, DocuSign, DoubleTake Software, Dynamic Network Factory, DynamicOps, Ecora Software, eG Innovations, Egenera, Electric Cloud, Electrorack, Embotics, Emulex, Endeavors Technology, Enigmatic, Enomaly, Entuity, EqualLogic, Ericom, EVault, Evolving Solutions, Exinda, eXludus, Extentrix Systems, F5Networks, FalconStor, Faronics, FastScale, FastSoft, FOCUS Consulting, Fortinet, Fortisphere, Fugitive LLC, Fujitsu Systems, Fusepoint, FusionStorm, Gateworks, Getronics, Gibraltar Solutions, GlassHouse Technologies, GlobalFluency, GlobalSCAPE, GlobalSign, Green Hills Software, Grid Dynamics, GRIDtoday, groupSPARK, Hiperware, Hitachi Data Systems, Hubspan, Hurricane Electric, Hyper9, HyPerformix, Hyperic, I2 Technology, IGEL Technology, Ignite Consulting, Illumita, IMEX Research, Incipient, Insight Venture Partners, InstallFree, INSYSTEK,Integrien, Ipswitch, Isilon Systems, iTrinegy, KACE, Kaseya, KI Lipton, Kidaro, Kingston Technology, KnownHost, Lanamark, LeftHand Networks, Lenovo, Leostream, Liquid Computing, Lucid8, LynuxWorks, Magirus, Mailtrust, Mainline, ManageIQ, ManageSoft, Marathon Technologies, Marketo, Markitects, McAfee, Meridian IT, Metron, Microsemi, Microserv, Mid-Atlantic Computers, MIMOS, Mimosa Systems, Mindbridge Software, Miva Merchant, MonoSphere, Morph Labs, Mxi Technologies. mySoftIT, Nagarro, Namescape, Ncomputing, NEC, Nemertes, NeoPath, Neoware, Net Magic, NetApp, Neterion, NetEx, NetIQ, Netuitive, Network Appliance, Neverfail, New Age Technologies, New Idea Engineering, NewTek, Nexenta, NextIO. Nimsoft, Niyuta, NoMachine, Nortel, Novell, Old Road Computing, Omnitron, On The Avenue, ONStor, Opalis Software, Open Kernel Labs, OpenHosting, OpenSpan, Optaros, Opus Capital, PacketTrap, Palm, Inc., Panda Security, Pano Logic, Pattern Insight, Peak IP Solutions, PHD Technologies, Phoenix Technologies, Phurnace Software, Pillar Data Systems, Pinnacle Cart, Pivot3, Platespin, Proofpoint, ProServeIT, ProSync, Provision Networks, , Q1 Labs, QG Software, Qualys, Quest Software, R1Soft, Racemi, RACKWISE, Radiant Logic, Raritan, Raxco Software, Red Hat, Reflex Security, Regan Technologies, Resolution Enterprises, RF Code, Riverbed, RSA Security, Ruckus Wireless, Sagent Solutions, SanDisk, SAVVIS, ScaleMP, Scalent Systems, ScienceLogic, ScriptLogic, Seanodes, Secure Command, Secure Computing, Sentillion, ServInt, Shavlik, Silpion, SIMtone, Singularity Technologies, Sitemasher, SmarterTools, Socialcast, SoftLayer, SolarWinds, SolutionSet, Sonasoft, SSH Communications Security, StackSafe, Starfire, SteelEye Technology, StillSecure, StoneFly, Stonesoft, Stoneware, StorageCraft, StorageNetworking.org, StorMagic, Stratus, Sun Microsystems , Oren Tech, SunView, Supermicro,, Surgient, SWsoft, Sycros, Symantec, Systar, Telecompute, The 451 Group, The Israeli Association of Grid Technologies, TheInfoPro, ThinkEquity Partners, ThinPrint, Third Brigade, Tideway, Tigerpaw, TOA Solutions, ToutVirtual, Train Signal, TRANGO Virtual Processors, Tresys Technology, Trigence, Tripwire, Twisted Pair Solutions, UK-2 Limited, Ulteo, UniPrint, United Devices, V.i. Labs, VaST Systems, VDIworks, VeeAm Software, Veodia, Verio, VeriSign, Vicom, Vigilar, VirtenSys, Virtera, Virtual Computer, Virtual Iron, VirtualizationChat.com, VirtualLogix, Virtugo, Virtutech, Visionapp, VisionCore, VKernel, VM People, VM6, VMLogix, vmSight, vThere, Vyatta, Wyse Technology, XDS, XenoCode, Xiotech, xkoto, Xsigo.

AJAX & RIA Technology Contributors of 2009
3Tera, Abaque, Accenture, AccuRev, AccuSoft, Active Endpoints, Active Inquiry, ActiveState, Actuate, Adaptive Blue, Adaptive Path, Adobe Systems, Afrous Dashboard, Agitar Software, AGOSYS, AJAX 13, Akamai, Alfresco, Allurent, Alpha Software, Altova, Amazon.com, Appcelerator, Appeon, Apple Computer, Applibase, , AppTrigger, Apress, Aptana, Aragon Consulting, Art & Logic, Ask Pivot, Asperon, Astreya, Atlassian, Aztecsoft, Azul Systems,, BackBase, Barracuda Networks, Baynote, BEA Systems, Bizwhazee, Black Duck, Blogtronix, BlueFolder, BlueTie, BondDesk, Borland, BOSSdev, Bottomline, BScaler, Bungee Labs, Burton Group, CambrianHouse, Canoo Engineering, Cassatt, Cast Iron, Catalyst Resources, Cenzic, Chordiant, CIGNEX, Cisco Systems, Cision, Citrix Systems, Claria, Clearspring, CodeFlare, Codign, Coghead, Cognizant, ComponentArt, ComponentOne, Conference Guru, Coradiant, Corent Technology, CoreSpeed, Corizon, Crescendo Networks, CSS Group, cStar Technologies, CSW Group, Curl, Cybage, Cynergy Systems, Dapper, Dassault Systèmes, DataDirect, Day Software, dCongo, deCarta, Dell, Denim Group, Denodo, Design Universe, DeviceAnywhere, Dialcom, Dice.com, DiscountASP.NET, DotNetNuke, Drangonfly, DreamFace Interactive, Dynamic Toolbar, DynaTrace, EffectiveUI, Egnyte, Ektron, Elastic Path, Elementool, EMC, Encanvas, ENOVIA Matrix One, EnterpriseDB, Ephox, esnips, ESRI, Etelos Systems, etouch, Evans Data, Exadel, ezAJAX, F5 Networks, FeedbackFX, Fig Leaf Software, Finetooth, Fiorano Software, firstRain, FiveRuns, Foldera, Force10 Networks, Fortify, Forum Systems, Fotango, Freewebs, froglogic, Funambol, FundingPost, Furtherahead.com, Fusion Technologies, Gaggle.Net, GemStone, genius.com, Genuitec, Gizmox, Glassbox, GoGrid, Gomez, Inc., GreenHat, GreenPoint, GridApp Systems, Groupware Technology, Helmi Technologies, Hitachi America, Hosting.com, HostMySite.com, HP Software, Hummer Winblad Venture Partners, Ibiza Software, IBM, ICEsoft, ILOG, Impetus, iNetOffice, Infinilogic, Infragistics, Ingres, Inimit, Innominds, Innoopract, inpowr, InsideView, Instancy, Instantiations, Integration New Media, Intel, IntelliObjects, Intelliun, Interactive Networks, InterSystems, Isomorphic, IT Mill, ITtoolbox, JackBE, JadeLiquid, JasperSoft, Javeline, JBoss, JellyCloud, JetBrains, Jive Software, K2, Kaazing, Kapow, Keynote Systems, KonoLive, Krugle, Laszlo Systems, Lightstreamer, M/Gateway, Magic Software, Mainsoft, Manning Publications, Marathon Technologies, Mashery, Mashmatrix, MaxiScale, MB Technologies, Metia Software, Microsoft, Midnight Coders, Molecular, MomentumSI, Morfik, Neocleus, Neotys, Netfective, Netmite, NetSuite, Nexaweb, Nextapp, NextAxiom, NextDB.net, Nirvanix, Nitobi, Northwoods Software, Novell, Novulo, OASIS, ObjectWave, OpenLink, OpenLogic, OpenSpot, OpenWave, OPNET, OpSource, Oracle, OrangeHRM, OSS Nokalva, Parasoft, Passport Corporation, Pentaho, Perforce, Pervasive Software, Primavera Systems, PushToTest, QLogic, Quasar Technologies, Quest Software, Rackable Systems, Radialpoint, RadView Software, Rearden Commerce, Recursion Software, Red Hat, Roaring Penguin, Salesforce.com, SAP, Saven Technologies, Scalix, Servoy, SkillBuilders, Skyway, SL Corporation, SlickEdit, SnapLogic, SOA Software, Software AG, Software FX, Sonic Software, SoonR, Splunk, SugarCRM, Sun Microsystems, Sybase, iAnywhere Solutions, Symphoniq, TeaLeaf Technology, Tele Atlas, telerik, ThinkFree, TIBCO Software, TriveraTechnologies, Valtech, Visual Mining, VMware, Vocus, WatchFire, WaveMaker, Web Spiders, WebAppCabaret, Webtide, Wipro, WSO2, XAware, Xenos, Xythos Software, Yahoo!, Zapatec, ZCubes, Zimbra, ZOHO, and Zoovy.

SOA / WOA Technology Contributors of 2009
/n Software, Aberdeen Group, Abovo Group, AccelTree, activePDF, ActiveServers, Actuate, AdventNet, AgentWare, Agilent Technologies, AgilePath, Altova, AmberPoint, AMD, Amentra, American Coders, Amyuni, AppSense, Apptricity, Aprimo, Arbortext, Attachmate, Autodesk, Azul Systems, BEA Systems, B-hive, Black Hat, BlackDuck Software, BlueNote Networks, BMC Software, Borland, BroadVision, Business Objects, CA, CalAmp, CapGemini, Catalyst Systems, CheckFree, ClearApp, Codagen, COGNOS, ComponentSource, Composite Software, CSC, Compuware, Covalent, DevelopMentor, DigitalAssets, Eclipse.org, Embarcadero Technologies, EnterpriseDB, Fair Isaac, Farata Systems, Fiorano, Forum Systems, Fuego, Fujitsu, Gartner Group, Gizmox Systems, Global Knowledge, Gluecode Software, GT Software, Gutenberg Communications, HP, HiT Software, Hitachi, HP Bluestone, Information Builders, Interwoven, Ipedo, iTKO, J9 Technologies, Jacada, JustSystems, Layer 7 Technologies, LogicLibrary, LogiXML, MacroVision, Maestro CMS, Magoo Software, McAfee.com, Mellanox, Micro Focus, Mindreef, MKS / Mortice Kern Systems, NASTEL Technologies, NEON Systems, NetIQ, OMG, Object Management Group, ObjectBuilders, ObjectFocus, Objective Solutions, Open Text, OpenLogic, OpenMake, OpenSpan, OpTier, Optika, Oracle, PaperThin, PerfectXML, Perficient, Inc, preEmptive Solutions, Progress Software, Prolifics, Rackspace, Red Hat / JBoss, Rogue Wave, RSA Security, SAP, Sapiens, Seagull Software, Seapine Software, ServerLogic, SOALogix, SOAMatrix, Sonic Software, SpikeSource, StrikeIron, Sybase, Telelogic, Teradata, Thinstall, Thoughtworks, TIBCO Software, Tidal Software, VeriSign, Versant, Versata, Vertigo Software, Visual Numerics, Vitria, Vordel, Wakesoft, Web Age Solutions, WebLayers, Webmetrics, Websense, Wily Technology, WinMill Software, WSO2, XMethods, XMLCities, ZapThink, and Zend Technologies.

• Sybase Reports All-Time Best Ever Quarter and Year